Latest News
Incentive Games Enter Into Exciting Partnership With Betlion To Launch Their Innovative Games Offering In Africa
Reading Time: 3 minutes
Incentive Games have announced an exciting new partnership with rising sports-betting company Betlion which will see their highly innovative free to play games released to a whole new audience across Africa.
The deal will initially involve the launch of a new Betlion App rolling out two of IG’s flagship products, a single game fantasy football competition and a correct score predictor game with the potential for more to come.
Peter Stagles, Betlion’s Director of Operations expressed his satisfaction with the collaboration by saying “We are delighted to be partnering with Incentive Games and feel it’s a real coup to be the first to bring their slick games offering to Africa.”
Stagles added. “It’s a great extension of our product offering and will appeal not only to sports-bettors but every adult who is passionate about football across Kenya, Uganda and beyond. It will be a tremendous opportunity to increase our brand exposure whilst also bolstering acquisition and improving retention”.
Both games will provide a free to play opportunity for fans to have added interest in high profile matches and to win considerable cash prizes either by correctly predicting top performing players or by correctly predicting scorelines.
Incentive Games build software for businesses which allows them to acquire customers at a fraction of the industry standard cost through innovative gamification. They create engaging, accessible games which go beyond customer acquisition in providing businesses the means to retain their existing customers more effectively, as well as more efficiently monetise their userbase through upselling to their clients’ value chain and in-app purchases.
Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their rebranding campaign in late 2018. Building on their initial success designing industry-specific B2B tools as PPG, Incentive Games has diversified their offering significantly with products now applicable to any industry.
Specialists in customer acquisition, retention and monetisation, the company were tipped as one to watch at last year’s ‘Engage, Invest, Exploit’ (EIE) Scotland showcase and are off to an encouraging start this year with the announcement of a notable deal with African betting operator BetLion, signed in late 2018. The agreement will see Incentive Games expanding their reach into a lucrative new customer-base in the emerging African i-Gaming market.
The popularity of sports betting and other gambling formats is fast rising to become a phenomenon across the continent; Ghana, Kenya, Nigeria, Uganda and South Africa are all experiencing surges in all forms of both off and online gambling from lotteries and poker to slot machines, with this growth led primarily by sports betting and mobile online gaming. In a 2017 study, Kenya was found to have an estimated 2 million users actively engaging in mobile-based sports betting and gaming. The combined gambling industry of Kenya, Nigeria and South Africa alone is projected to be worth $37 billion with over 50% of each population betting regularly.
BetLion has gone from strength to strength since their launch in Uganda just prior to last year’s World Cup. They have quickly accumulated a considerable player base with their culture focused model, hiring homegrown talent to offer regional insights and localisation expertise whilst providing what their audience desires, a football-first approach, which their sponsorship of the national team, The Uganda Cranes, is testament of.
They have since launched in Kenya at the tail end of last year with numerous other countries rumoured to be on the way and have also recently launched Africa’s biggest football Jackpot, the $3.5Million ‘Goliath’, which is a clear sign of their intent and ambition.
“We are delighted to be integrating with such a fast-growing sportsbook in BetLion.” said John Gordon, Incentive Games CEO, “Our shared values of looking to offer best-in-class, engaging experiences for users is our springboard to launch successfully across Africa”
The focus is to drive BetLion visibility across the continent for existing customers whilst capturing a greater market share through the combined expertise of Scottish customer acquisition, retention and monetisation specialists,
Incentive Games, and the marketing and domain knowledge provided by BetLion. The combination of market familiarity provided by BetLion and the customer engagement tools provided by Incentive Games look certain to make a noise in the football-crazed continent.
Incentive Games will be present at this year’s ICE London conference, the largest B2B gaming conference in the world. If you would like to book a meeting with Incentive Games whilst at the event, please contact [email protected] or visit the team at stand N9-506.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Incentive Games Enter Into Exciting Partnership With Betlion To Launch Their Innovative Games Offering In Africa
Latest News
Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation
Reading Time: 3 minutes
The show is about to begin… so find your seats, sit back and enjoy The Freak Show Revelation! B.T Parnum has gathered the freakiest freaks and created a program that is meant to shock the people! This is the second release from Sneaky Slots since the launch of Nip Tuck last month, with Gopnik and Gods Go Pew Pew up next!
Reel Area
The Freak Show unfolds across a 3-3-3-3-3 reel setup with a couple of sneaky Host tricks above the reel. Each linked to a Host symbol that can land anywhere on the reels. When a Host Symbol lands, the corresponding feature above the reel activates:
- Host Multiplier: Awards a random Multiplier 5x, 10x, 25x and 50x.
- The Generous Host: The Host will expand to cover the entire reel and acts like a wild.
- Host Cash: Instant cash prize will be awarded and the Host will add a random multiplier between 2x and 10x.
xBomb®
Well, well, well… look what decided to make an surprise appearance! It’s one of Nolimit City’s iconic xMechanic, xBomb®, making its first ever appearance in another provider’s game!
In Freak Show Revelation, xBomb® explodes removing all adjacent symbols and increases the Multiplier for the next collapse.
Pick Your Bonus!
The beauty of this show is that get to choose between Heaven and Hell. Land 3 Bonus Symbols and choose between either the Heaven Spins or Hell Respins. Landing 4 Bonus Symbols will unlock the choice for the Super Variants of each bonus.
Heaven Spins
So, you think you have a good cocnscious. When selecting the Heaven Spins, you get 10 free spins. During this feature the Host activation increase in frequency. A single Bonus Symbol will activate Super Heaven Spins and will award +3 Spins.
Super Heaven Spins
The difference between Heaven and Super Heaven Spins is that the Host is guaranteed to land at least once in each spin.
Hell Respins
Maybe you’re feeling a little mischievous. When selecting the Hell Respins Bonus, you are award 3 respins where the only symbols that can land are; Multipliers between 1x-10x, Blank, Bonus and the Host.
When a multiplier lands on the reels, it’s value will be added to the current multiplier on top of the relevant reel.
Whenever the Host lands on any reel, he will double the value of the multiplier above that reel.
Landing a Multiplier or the Host will always award +1 respin. At the end of the feature all Multipliers will be added up and added to the bet.
Landing a single Bonus Symbol will upgrade Hell Respins to Super Hell Respins and award +2 respins. Super Hell Respins will also keep the collected Multipliers above the reels.
Super Hell Spins
The difference between Hell and Super Hell Respins is that in Super Hell Spins you start with 4 free respins . During Super Hell Spins whenever the Host lands it will triple the value of the Multipliers above that reel. Landing at least 1 Multiplier Symbol or Host will award +1 respin.
Sneaky Buy
Do you want the best seat in the house? The Sneaky Buy feature lets you jump straight into the action:
- The Host – Guaranteed to land at least 1 Host symbol
- Bonus – Guaranteed to land 3 Bonus Symbols and pick either Heaven Spins or Hell Respins
- Super Bonus – Guaranteed to land 4 Bonus Symbols and pick either Super Heaven Spins or Super Hell Respins
Sneaky Boost
Sneaky Boost makes for an unforgettable performance in Freak Show Revelation.
Sneaky Boost is activated for 2 times the base bet, where there is an increased chance of triggering the Bonus rounds. Landing 1 or 2 active Sneaky Symbols in a spin trigger a normal bonus feature.
Super Sneaky Boost can be activated for 5 times the base bet for an increased chance of triggering the Super Bonus feature. Landing 1 Super Sneaky symbol will trigger a normal Bonus and landing 2 Super Sneaky symbols will trigger a Super Bonus.
The Stats
Max Win: 13,000x
Volatility: Extremely Volatile
Ivelina Balova, Product Owner at Sneaky Slots, said: “We’ve gotten great reception after our first release and now we’re looking to capitalise off that momentum. Freak Show Revelation has been in the works for a while, we have even changed the name a few times, but the Host? He has always been the star of the show. Sit back, enjoy the spectacle and keep an eye out for those easter eggs!”
‘Freak Show Revelation’ will be available to all Sneaky Slots partners on October 29th, 2025.
The post Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation appeared first on European Gaming Industry News.
Latest News
VGCCC: Footy Legends Team Up to Champion Limit Setting
Reading Time: 2 minutes
Aussie Rules football legend Sam Docherty and rugby league superstar Cameron Munster are teaming up for Gambling Harm Awareness Week to encourage people to set limits before they bet.
Both footballers use practical tools when they gamble and are sharing their advice with others, particularly males aged 18–34 who are the biggest users of wagering and sports gambling products.
“I’m committed to raising awareness and encouraging safer gambling habits. I know from experience the highs and lows that can come with gambling. Now, I want to focus on supporting change so that gambling harm can be minimised.
“In the last few years, I have grown immensely as a person and by setting limits, I’ve had the occasional gamble but have been able to focus on what matters most,” Munster said.
Sam Docherty said: “I’ve had my struggles with gambling in the past and now I set a weekly deposit limit. I’ve found it really helps keep my gambling activity in check. People struggling with gambling harm can feel stuck and alone because of feelings like shame and guilt – and I want them to know that it’s okay to seek help.
“It’s important that people, especially young guys, think about their actions before they place a bet. I wouldn’t take to the field without warming up and making sure my body was match fit. Setting a limit is the same. It will help protect you.
Victorian Gambling and Casino Control Commission (VGCCC) CEO, Suzy Neilan said safety should be front of mind as the state’s sporting calendar ramps up.
“There is always a spike in wagering and sports gambling at this time of year, which is why it’s crucial we reach people that are statistically at greater risk of experiencing gambling harm.
“This is about safety. Setting a limit is like putting on a seatbelt as soon as you get in the car. Limits can reduce the likelihood of you experiencing gambling harm.”
Victorians spend more than $7 billion a year on gambling, including approximately $2.5 billion on wagering and sports betting products.
Gambling Harm Awareness Week is an annual event that encourages people to understand the risks of gambling. The 2025 campaign “Set before you bet” focuses on how setting limits can reduce someone’s risk of experiencing gambling harm. Protective behaviours that can be used include:
• Gamble no more than 2% of take home pay.
• Gamble no more than once a week.
• Gamble on no more than 2 different products.
“Sam and Cameron have unique experiences with gambling, and I commend them for implementing their own strategies, including setting limits when they gamble.
“What’s more, it’s great that these role models are now sharing their lessons and advice with other young men who are the cohort most at risk from experiencing gambling harm from sports betting,” Ms Neilan said.
The VGCCC has released findings from the annual Community Attitudes Survey, which asked more than 3000 Victorians about their views on gambling. The survey shows that most Victorians overwhelmingly agree gambling is addictive and can damage families and communities.
“With the widespread popularity of sports betting, it is so important for people to understand our Gambling Harm Awareness Week message and set limits before they bet,” Ms Neilan said.
“Gambling is a personal choice, and it’s vital that people are equipped with the knowledge and practical tools to manage their activity and participate safely.
‘The gambling industry must act with integrity, comply with their licence conditions and Code of Conduct obligations, and care for their customers who may be showing signs of gambling harm.”
The post VGCCC: Footy Legends Team Up to Champion Limit Setting appeared first on European Gaming Industry News.
Latest News
Amusnet Releases 40 Fruits and Gold
Reading Time: < 1 minute
Amusnet has released 40 Fruits and Gold, the newest addition to its vibrant online casino lineup. This game brings together the juicy charm of classic fruit slots and the shimmering sparkle of gold for a play experience that’s as refreshing as it is rewarding.
From the first spin, the reels burst with colour – cherries, oranges and lemons mixed with golden bells that promise excitement on every line. With 40 paylines, every round opens the door to more ways to win and more reasons to keep spinning.
Keep your eyes peeled for the Wild symbol, your golden ticket to bigger payouts as it helps complete winning combinations. But that’s not all, the two Scatter symbols light up the reels to unlock bonus thrills and boost your rewards.
And when the Jackpot Cards feature appears, the real treasure hunt begins! Uncover dazzling prizes and chase your share of golden jackpots that turn every spin into pure excitement.
Step into the fruity gold rush and let the reels sparkle with possibilities – because with Amusnet’s 40 Fruits and Gold, every spin could be your sweetest win yet.
Expanding Wild
The Golden Apple Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the Dollar and Star Scatter symbols.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases 40 Fruits and Gold appeared first on European Gaming Industry News.
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