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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration
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GVC Holdings PLC , the multinational sports betting and gaming group, has announced a global responsible gambling campaign, Changing for the Bettor, which is being spearheaded by a major new research project into problem gambling with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.
The guiding principle of Changing for the Bettor is to further establish GVC as the most trusted and enjoyable betting operator in the world. The campaign comprises of seven pillars, each of which have substantive projects attached:
- Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound research project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital (further details below).
- Educating our key stakeholders – Including the national roll out of youth education programmes with the charity GamCare in the UK – the largest project of its kind in the UK, as well as a state-school awareness campaign with EPIC Risk Management.
- Promoting responsible attitudes – Leading the industry in recently agreeing a ban on pre-watershed gambling adverts on television, around live sports.
- Empowering customers – Rolling out a ‘markers of harm’ algorithm to all UK facing parts of the business.
- Funding treatment for those in need – Doubling our donation to research, education and treatment on problem gambling to 0.2% of gross gaming revenue (GGR).
- Championing responsible product design – Developing more responsible product design principles.
- Drive cultural change within our business – Ensuring that a safer gambling approach underpins all aspects of our business. Accordingly we are working in consultation with the Safer Online Gambling Group.
Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years. GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.
The research will be broad ranging, focusing on a number of areas including, but not limited to:
- Patterns of normal internet gambling behaviour
- Behavioural markers of gambling problems among internet players generally and on specific betting and game types
- Cross-product analyses
- Cross-brand analyses
- The effects of the expansion of gambling in new markets
Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.
Commenting on the announcement, GVC’s Director of Responsible Gaming, Grainne Hurst said:
“Whilst the vast majority of our customers enjoy playing with us in a safe and fun environment we are aware that for some players, gambling can impact their lives negatively. We are committed to leading the industry in minimising potential harm caused by problem gambling. That is why we are today launching Changing for the Bettor and have partnered with Harvard faculty at the Division on Addiction to help us to better understand and tackle the issues around problem gambling.”
Mims Davies MP the UK’s Gambling Minister, said:
“Gambling operators have a key role to play in protecting people from harm and identifying potentially risky betting behaviour. Research is essential to progress in this area and GVC’s ‘Changing for the Bettor’ campaign will make an important contribution to tackling problem gambling. We are committed to protecting consumers across the country and are working with industry to create a healthy and more socially responsible sector.”
Dr. Howard Shaffer, Morris E. Chafetz Associate Professor of Psychiatry in the Field of Behavioural Sciences, Harvard Medical School and Director, Division on Addiction added:
“It is only by taking an evidence-based approach to examining gambling that we can develop better strategies and tools to limit its potential to cause harm. The collaboration with GVC that we have announced today will play a significant role in advancing our knowledge about gambling and intemperate gambling and is warmly welcomed.”
About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.
For more information see the Group’s website: www.gvc-plc.com
About Division on Addiction:
Our mission is to alleviate addiction-related social, medical, and economic burdens through research, education, training, and outreach. We offer encouragement, education, and training to a diverse group, including health care providers, policy makers, and scientists. The Division was founded at the Harvard Medical School 25 years ago. We are part of the Department of Psychiatry at the Cambridge Health Alliance, a Harvard Medical School teaching hospital. Our faculty and staff come from diverse professional backgrounds helping us to expand our understanding, prevention, and treatment of addiction. We are funded through a variety of private and public agencies, businesses, and foundations. Those interested in joining our team, should review our latest fellowship and job opportunities.
For more information see: https://www.divisiononaddiction.org/
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

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BetLeap – The Online Casino that Looks Like a Blockbuster Video Game
BetLeap is thrilled to announce the development of a groundbreaking platform that seamlessly blends the immersive visuals and engaging gameplay of AAA video games with the thrill of a real-money casino. Coming to PC, Mac, and VR, BetLeap is poised to redefine the online entertainment landscape with its unprecedented quality and innovative format.
At a glance, BetLeap looks nothing like a typical online casino. The project is being developed with the same technologies used in cutting-edge video games. The result? A casino experience that feels more like playing at a land-based casino rather than clicking on buttons on a flat screen.
“The online casino industry has remained virtually unchanged for over a decade while video gaming has experienced exponential leaps in quality and immersion,” said Adam Bernath, founder of BetLeap. “We’re not just updating the online casino experience—we’re completely reimagining it by applying AAA game development standards to create something that feels as immersive and engaging as the best video games on the market.”
“The future of online gambling isn’t just about better odds or more games—it’s about creating genuinely entertaining experiences that happen to include wagering components. We’re building for an audience that expects the quality and engagement of modern video games in every digital experience they choose,” added Etibar Namazov, co-founder of BetLeap.
While still in early development, BetLeap is already turning heads with its visual quality and ambitious design.
Why BetLeap Stands Out:
- Next-Gen Graphics: Built with AAA quality visuals.
- Cross-Platform Play: Fully playable on PC, Mac, and VR.
- Designed for Gamers: Movement, interaction, and immersion at the core.
- Real Rewards: Wager real money in a world that looks and feels on par with today’s top video games.
Our reveal video can be found at https://youtu.be/wl9zibRrMvI
The post BetLeap – The Online Casino that Looks Like a Blockbuster Video Game appeared first on European Gaming Industry News.
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Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders
Ambitious candidates invited to apply for this fast track, international programme, offering accelerated learning and full commercial exposure globally
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, is excited to announce the launch of “The Playmakers: Commercial Talent Programme”. The Programme offers a fast-track development path, designed to prepare the next generation of professionals who will lead and shape the future of the online gaming industry.
Throughout the programme, the Playmakers will accelerate their careers by working on real-world projects across functions such as Marketing, CRM, and Commercial. Participants will begin their 24-month journey at Kaizen Gaming’s HQ in Athens, Greece, where they will be primarily based. They will also have the opportunity to undertake up to two international assignments in countries where Betano operates in Europe and South America – such as Portugal, Brazil and Argentina – to gain hands-on global experience.
Structured training, ongoing development, and dedicated mentoring from Kaizen Gaming’s senior Commercial leaders will further enrich the participants’ experience and growth.
Who is Kaizen Gaming looking for?
Candidates should hold a Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field from a recognised University, along with one to three years of relevant work experience or high-impact internships. A Master’s degree or MBA is a plus.
Fluency in English is required, along with proficiency in either Spanish or Portuguese.
Kaizen Gaming is looking for citizens of the world—curious, proactive individuals who are strong problem-solvers and able to break down complex challenges into clear, logical solutions.
Applicants must also hold an EU passport and either an EU work permit or permanent residence, as the programme requires more than 6 months of work in Greece.
What’s in it for the participants?
The Playmakers will join a fast-track programme, gaining global experience and hands-on exposure to one of the most dynamic commercial departments in the online gaming industry, working for Betano, a premium digital brand.
Participants will support cross-functional projects, take ownership of business initiatives, and receive mentoring from senior leaders. With geographical mobility, they’ll gain international experience and have personalised development opportunities to kick-start their growth into future commercial leaders.
Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming, said: “As one of the world’s leading companies in GameTech, we are always on the lookout for exceptional talent to shape our future. Our fast-track global talent programme offers a unique opportunity to explore and experience the business through one of the most dynamic commercial departments in the industry. Working alongside senior leaders in an international environment, and contributing to the growth of a globally recognised sports brand like Betano, is an opportunity like no other. If you are ready to relocate to Athens, Greece, and from there on have the ability to explore and further grow your skills in more international markets, just apply today”.
Kick-start your career with a global leader in GameTech. Your Future. Your Game.
The post Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders appeared first on European Gaming Industry News.
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Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore
The Skyesports Championship, India’s longest-running homegrown esports IP, is returning for its sixth edition with BGMI and a prize pool of ₹40 Lakhs, culminating in an on-ground Grand Finals on May 17 and 18 in Bangalore.
Leading brands including AMD, Red Bull, GIGABYTE, and Western Digital have partnered with Skyesports for the 2025 edition, reaffirming their commitment to India’s rapidly expanding gaming ecosystem.
Commenting on the return of the IP, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship is an IP we’ve been nurturing since 2018, growing year after year into one of India’s most recognized esports tournaments with a highly engaged youth audience. We are excited to have partners like AMD, Red Bull, GIGABYTE, and Western Digital joining us for this event, allowing us to deliver a top-notch entertainment product for fans with engaging competitive esports action featuring top-tier teams and esports athletes the country has to offer. With initiatives like the new Sky Champ Rule, this tournament is set to be a standout event on the BGMI esports calendar.”
The return of the Skyesports Championship as an on-ground BGMI event builds on the success of its 2023 edition, which recorded over 32 million digital views and attracted more than 12,000 fans to the stadium.
This momentum reflects India’s position as the fastest-growing gaming market across Asia and MENA, as reported by Niko Partners. The Indian games market is expected to surpass $1 billion in 2025, reaching $1.4 billion in revenue by 2028. Mobile gaming continues to lead, accounting for nearly 78% of all revenue. With an expected 277 million new gamers by 2028, India is also on track to overtake China in the highest total number of gamers worldwide.
As the country’s leading esports tournament organizer, Skyesports continues to drive this momentum by delivering high-impact, community-driven esports experiences at scale.
The Skyesports Championship 2025 BGMI Grand Finals will feature an exciting new format:
- Day 1 (May 17) – Sky Surge: Teams will compete across six maps, aiming to accumulate points and reach the Sky Champ point goal of 66 points.
- Day 2 (May 18) – Sky Champ Rule: Once a team reaches 66 points, they must secure a Chicken Dinner to be crowned champions. If no team achieves this within eight maps, the team with the highest points will be declared the winner.
This unique format makes every match extremely crucial, as teams are not only focused on aggressively reaching the point threshold but also on strategically targeting opponents who are close to achieving it or have crossed it already.
The Skyesports Championship BGMI event schedule is as follows:
- Upper Bracket: May 6–9 (16 teams – Top 8 advance to the Grand Finals, bottom 8 fall to the Last Chance Qualifier)
- Last Chance Qualifier: May 10–12 (16 teams – 8 each from the Upper and Lower Brackets)
- Grand Finals: May 17–18 (Top 8 teams from the LCQ join the 8 qualified from the Upper Bracket to compete for the title)
The entire tournament will be livestreamed on the official Skyesports YouTube channel. Stay tuned to the Skyesports Instagram, Twitter, and Facebook handles for more information regarding the on-ground finale.
The post Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore appeared first on European Gaming Industry News.
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