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EML Launches Payments Card with PointsBet in New Jersey

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New product offering simplifies funding and allows players to quickly access their winnings

 

EML Payments USA, LLC., a wholly owned subsidiary of EML Payments Limited (ASX: EML) (“EML”), and PointsBet USA Inc. announced they have launched a reloadable payments card that allows their customers in New Jersey to load funds to their gaming account and quickly access their winnings. PointsBet has experienced rapid growth since entering the U.S. market with its unique points betting product. The addition of the PointsBet card experience solidifies PointsBet’s and EML’s leadership in providing an unrivaled online sports betting experience in the Garden State.

“The launch of the PointsBet reloadable payments card represents an exciting time in sports betting for both PointsBet and EML. Both companies understood the importance of being first to market with an acquiring and payout solution to enhance the PointsBet gaming experience, boost brand loyalty and meet the challenges of today’s rapidly evolving U.S. online sports betting landscape,” said Jamison Jaworski, president Americas, EML Payments.

The combined powers of PointsBet and EML allow users to enjoy a seamless funding experience without the headache experienced by most other gaming operators in the U.S. market today, Cardholders enjoy real-time payouts that can be pushed back into their gaming account or used online, in-store, in-app or at ATMs.

“Our relationship with EML has allowed us to quickly and seamlessly integrate a withdrawal method that is unique to the U.S. sports betting market. While other sportsbooks are still trying to figure out how best to payout winnings to their players, PointsBet is able to focus on making continual improvements to our existing process and providing a VIP experience,” said Johnny Aitken, U.S. CEO, PointsBet.

Having successfully provided innovative payment solutions to sports betting providers across the globe, EML is positioned to provide a consistent experience in the U.S. As more states push to legalize online sports betting in 2019, the partnership with PointsBet is only the first step in helping move this exciting new market forward. With the launch of this additional program, EML is now managing 11 branded reloadable prepaid programs in the gaming industry across Australia, Europe, the U.K. and the U.S.

“Gaming operators, casinos and fintechs have the opportunity to provide friction-free payment methods that encourage gamblers to keep playing. We’re partnering with gaming providers we believe will shape the future of online sports betting in the U.S.,” said Brandon Thompson, Group Chief Commercial Officer, EML Payments.

 

About PointsBet:

PointsBet is a U.S. sportsbook originally founded in Australia. The company is a cutting-edge sportsbook operator that prides itself on having the quickest and easiest-to-use app (iOS and Android), and providing the best content and experience for sports bettors.  PointsBet is on the cutting edge of sports betting, offering the most markets in the world for all major US sports leagues (NFL, NBA, NHL and MLB) along with being the only provider of the revolutionary PointsBetting product, where the more you are right, the more you win. For more information on PointsBet, PointsBetting and how to sign up, visit www.PointsBet.com.

About EML Payments Limited:

With EML, you will be empowered with more control, transparency and flexibility over your payment processes. Whether you serve businesses or consumers, EML makes your payment processing more efficient and secure from start to finish, while helping you improve customer service and increase brand loyalty.

Our portfolio offers innovative financial technology that provide solutions for payouts, gifts, incentives and rewards, and supplier payments. We issue mobile, virtual and physical card solutions to some of the largest corporate brands around the world, processing billions of dollars in payments each year, and manage more than 1,200 programs across 21 countries in North America, Europe and Australia.

Source: EML Payments


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EML Launches Payments Card with PointsBet in New Jersey

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MightyTips ambassador Jevgenijs Aleksejevs wins and takes his pro boxing record to 18-0

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MightyTips ambassador and professional boxer Jevgenijs “The Hurricane” Aleksejevs improved his record to 18-0, defeating Ismaël “Issou” Seck from France with a unanimous decision at the AAA Fighting Series boxing event in Braunschweig, Germany on May 3, 2025.

On a solid boxing card at the Millenium Event Center, the reigning IBO European middleweight champion Jevgenijs Aleksejevs continued his undefeated run with a commanding performance over his first 10-round bout. The Latvian took on France’s Ismaël Seck (13-8-2), a durable and battle-tested fighter who had never been knocked out.

“Jevgenijs epitomises the values at the heart of the MightyTips brand: a will to win, commitment, and pursuit of excellence,” Eugene Ravdin, SEOBROTHERS Head of PR, said. “The Hurricane delivered a thrilling performance and showed his fighting spirit against formidable opposition. At MightyTips, we believe this is just another step in his journey towards greatness — and we’ll continue to stand by Jevgenijs every step of the way.”

How it happened

Aleksejevs established dominance from the off and masterfully closed the distance, not allowing the Frenchman to settle into a rhythm and use his height and reach advantage. The Latvian unleashed intelligent combinations, mixing up levels with double and triple punch sequences. His ability to switch from head to body and back again kept Seck on the defensive.

Seck’s resilience allowed him to survive the distance despite withstanding wave after wave of heavy shots from Aleksejevs. The judges awarded Aleksejevs a well-deserved unanimous decision (100-90, 99-91, 97-93). A performance like this sends a strong message to the middleweight division: The Hurricane is ready for bigger challenges.

“I feel excellent about the fight,” Jevgenijs Aleksejevs commented. “It was a valuable experience and a great lesson for me. I hope the spectators enjoyed it as much as I did. My matchmaker will line up a good title fight for me soon. This one served as a kind of check-up bout.”

Who is Jevgenijs Aleksejevs

Born in Riga, Aleksejevs is a former kickboxer and a 2008 junior European champion. A leg fracture in 2015 forced him to switch disciplines. He made his pro boxing debut 12 years ago and now boasts a KO rate of 55%. He is renowned for his counterpunching ability and often dominates during the later rounds. He has been acting as the MightyTips ambassador since June 2023. This win lifted him to the 39th in the BoxRec.com middleweight world ranking.

 

The post MightyTips ambassador Jevgenijs Aleksejevs wins and takes his pro boxing record to 18-0 appeared first on European Gaming Industry News.

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Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse

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(In order of appearance from left to right)

India is on the brink of witnessing a gaming revolution that is shaping the global industry. With 590 million gamers and industry projections estimating the market to reach INR 66,000 crores at a growth rate of 14.5%, as compared to the global growth of 8% (CAGR). India is now poised to become a billion dollar gaming powerhouse outpacing growth globally.

A large contributor to this sea change is mobile gaming. India has now become the second-largest mobile gaming market by downloads, with figures 3.5 times higher than the US or Brazil. As per a recent Lumikai report, 23 million new gamers from the country joined in FY24, with weekly playtime shooting up by a notable 30%. Backed by $2.8 billion in investments and significant job creation potential, gaming is becoming a key pillar of India’s digital economy.

Nitish Mittersain, CEO & Joint MD at Nazara Technologies, says that the evolution exceeds beyond mere numbers. He underscores, “In a world where gaming is becoming a cultural and economic force, India is no longer just a consumer market, but also becoming a maker. With scale, talent, and strategic capital, Indian companies are rewriting the rules, growing from local leaders to global powerhouses.”

The country’s mobile-first ecosystem, enormous internet penetration, and tech-savvy youth have made it a fertile ground for gaming, while what’s also changing is how games are being made, distributed, and funded.

According to Anuj Tandon, Partner India & UAE at BITKRAFT Ventures, “The Indian gaming industry is experiencing a significant resurgence. A large talent pool and innovative narrative developers are fostering ecosystem expansion, leading to the creation of globally marketable games. Recognizing the emerging prominence of the Indian market, BITKRAFT is looking to make strategic investments to support its development as a vital contributor to the international gaming & entertainment sector.”

With the gaming sector in India empowering the larger community, content, and creators across the country, games are increasingly interactive among larger audiences, and platforms are working to intrigue new-age streamers and influencers from tier 2 & 3 cities in India.

Speaking about the shift in the Indian gaming market, Piyush, Founder & CEO of Rooter, “India has witnessed a significant surge in in-app purchases by gamers over the past three years, driving industry revenue growth at a 40% CAGR. Once a challenging market to monetize, improved micro-transaction behavior and effective pricing strategies are now encouraging gamers to spend more for enhanced experiences. Content creators are leveraging streaming platforms like Rooter to collaborate with publishers and raise awareness about games and their assets. Over the last two years, Rooter has unlocked multiple monetization channels, engaging with over 100 brands, numerous gaming publishers, global platforms, and gift card partners to create scalable revenue opportunities.”

The rise in engagement is paving the way for real business opportunities. Casual games particularly have opened new doors for monetization via in-app purchases, ads, partnerships, and sponsorships especially when game access is embedded seamlessly into daily routine platforms.

Yashash Agarwal, CEO & Co-founder of Gamezop, explains, “The world is waking up to where the real action in gaming lies, and that’s India. A projected revenue CAGR of 14.5% – nearly double the global average, is a clear sign that India is not just part of the global gaming story, we’re writing the next chapter.

Web gaming, in particular, is seeing explosive traction, and India is leading the charge. We’re witnessing a new wave of native users turn to web games for their accessibility, speed, and immersive play – no downloads, no wait time, just instant fun. What’s equally exciting is that India is not just consuming web games at scale; it’s also emerging as a powerhouse for web game development.

From an infrastructure perspective, we find ourselves in a better position than ever before. Devices are becoming smarter and faster, and with 5G technology, smartphones today have more capabilities than ever. As a result, people are spending more time online, leading to a surge of apps and websites across categories. At Gamezop, we’ve seen how seamlessly web games can plug into the everyday digital lives of Indian users across news, entertainment, utility, and fintech platforms. With the right regulatory and infrastructure support, India could very well define the future of web gaming.”

Meanwhile, on the development front, the industry is seeing a shift toward homegrown innovation. Indian studios have evolved from providing services like localizing global titles to creating original games that are performing well on the global stage.

Anurag Choudhary, Founder & CEO of Felicity Games, puts it plainly, “India is not just becoming a billion-player market,  it’s emerging as a powerhouse for innovation in mobile gaming. With a young, connected population and a rapidly evolving developer ecosystem, we’re seeing global-quality titles being built and scaled from here. At Felicity Games, we’re proud to be part of this movement by publishing Indian games for global audiences, backed by strong unit economics and technology-led operations.”

With supportive regulation, sustained investment, and a stark rise in talent, India’s gaming sector is reportedly estimated to reach around INR ~500,000 Crores  in value by 2034. India with the growth, innovation, and the large user base is set to emerge as a billion-dollar global giant, surpassing the global growth and setting new benchmarks.

 

The post Gaming in India – The Rise of a New Billion-dollar Economic Powerhouse appeared first on European Gaming Industry News.

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ToonieBet Launches Sportsbook, Elevating Player Experience and Local Community Engagement in Ontario

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ToonieBet Expansion with Sportsbook on App Store and Google Play, to Continue with Commitment to Delivering Localised and Engaging Experience for Ontario Players

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer stated: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

ToonieBet is Soft2Bet’s brand, one of the world’s fastest-growing iGaming turnkey solutions providers, that delivers high-quality products and services for online gambling operators with iGaming brands around the world and a portfolio of 19 global licenses, including Ontario.

 

The post ToonieBet Launches Sportsbook, Elevating Player Experience and Local Community Engagement in Ontario appeared first on European Gaming Industry News.

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