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iSoftBet launches ‘In-Game’ real-time cross-platform gamification and previews three smash hit slots at London event
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Scan QR code on official iSoftBet ICE bags at show entrance to be in with a chance of winning latest Bose headphones
iSoftBet, the market-leading online and mobile casino software provider, is showcasing a host of new products at ICE 2019 including ‘In-Game’, its ground breaking real-time, cross-platform gamification layer, plus smash-hit slots that are set to take the market by storm.
In-Game is the latest innovation by iSoftBet adding configurable, real-time, cross-platform gamification tools to its popular suite of games including third-party titles available on its Gaming Aggregation Platform (GAP). Operators across all regulated markets will be able to use this cutting-edge tool to engage and motivate their players and boost loyalty rates.
In-Game allows operators to activate a series of easy-to-use, configurable and automated gamification tools that significantly enhance the player experience. This includes jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only any iSoftBet game, but also more than 3,000 slot and table game titles provided by its 50 game partners on the GAP platform.
These tools are among the most advanced and user-friendly in the industry and have the potential to significantly increase player engagement and retention levels.
Nir Elbaz, CEO at iSoftBet, said: “In-game is a significant step forward in cross-platform gamification and we’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.
“Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay. iSoftBet In-game is literally a game-changer for operators. It is cross-platform across any game within our portfolio and across all our third-party suppliers available on GAP, and all in-real time.
“We believe In-Game will have a huge impact, giving players a truly personalised experience, which will, in turn, significantly boost deposits, session times and operator revenues.”
Smash-hit slots for 2019
iSoftBet is also giving visitors to the ICE London show the chance to preview a trio of its blockbuster slot games for 2019, including Pinata Fiesta, Vegas High Roller and Merlin’s Magic Mirror, all containing the game developer’s trademark math models and innovative features that have seen the company’s titles consistently appear in the top performing games of so many household brands.
Pinata Fiesta is a 20-line, Mexican party-themed slot that invites players to smash open the pinata to reveal a host of features, including Random Wilds, Mega Symbols, Wild Reels and Switching Symbols. Trigger the exciting Free Spins bonus round and the pinata features appear even more frequently to offer massive potential winnings.
Vegas High Roller transports players straight to the world-famous Strip with the potential to shoot for the stars and win big. With Free Spins and Cash Chip Spins, the base game will keep players entertained until they have the nerve to enter the High Roller Lounge, where only cash chips are in play and they can win up to 15,000 coins with Super Respins.
The enchanting Merlin’s Magic Mirror calls on players to embark on an epic adventure alongside the infamous wizard. Slot fans can expect to experience a series of spell-binding tricks reveal themselves on this magical 20-line slot including Random Wilds, Sticky Symbol Respins and Symbol Swaps – plus an exciting Free Spins round where Merlin’s Magic Mirrors sticks for every spin.
To experience these game-changing products, and to be in with a chance of winning the latest Bose headphones, go to iSoftBet stand number N5-240 at ICE 2019 at the ExCel London between 5th and 7th February.
About iSoftBet:
iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With extensive experience and a comprehensive selection of best-performing games, iSoftBet is at the forefront of innovation and our tailor-made solutions are designed to meet our operator partners’ every need.
Our games suite includes a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world’s largest TV and movie production companies such as 24 and Paranormal Activity, and an advanced Game Aggregation Platform (GAP), allowing iSoftBet to offer online casinos rapid, one-time integration to more than 30 of the industry’s leading online and mobile game software providers. iSoftBet games are built with using the latest technology including HTML5 desktop and mobile compatible software.
The iSoftBet offering includes a comprehensive back office system allowing operators to create bespoke promotions, offer a wide range of player bonuses and rewards, as well as harvest and track real-time game performance data. iSoftbet is committed to responsible gaming and complies with the most stringent global regulatory bodies. We are licensed in the UK and Alderney and are approved to distribute content in multiple regulated markets including Belgium, Italy, Spain, Portugal and Romania.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iSoftBet launches ‘In-Game’ real-time cross-platform gamification and previews three smash hit slots at London event

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Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec
Internet Vikings, a licensed hosting provider for the European and U.S. iGaming and online sports betting industry, and SB Software a B2B provider of iGaming platforms, share the success of their partnership in transforming performance outcomes for Editec, a multinational gaming operator serving over 20 countries and operating among others such brands as: PremierBetZone, PremierLotoZone, ZoneGold, etc.
The Challenge: Infrastructure Bottlenecks Threaten Growth
As Editec was growing dynamically, it required the implementation of the best available server solution. Simply adding storage was inefficient, creating persistent bottlenecks that threatened the operator’s expansion plans and the quality of the user experience.
The Turning Point: Purpose-Built iGaming Infrastructure
SB Software, Editec’s trusted platform provider, began conversations with Internet Vikings, an established iGaming-focused hosting provider to deliver a comprehensive solution combining advanced platform capabilities with specialized hosting infrastructure to secure platform and operator’s growth. Internet Vikings implemented a VMware vSAN-based cloud solution specifically optimized for high-demand iGaming workloads. The new setup delivers up to 20,000 (input/output operations per second) per virtual machine with average throughput of 600-700 MB/s representing an enormous performance improvement over the previous solution.
“Internet Vikings stood out through their technical transparency, great account management, and understanding of the specific industry needs,” said Kamil Głowacki, CTO at SB Software. “They provided clear performance benchmarks and a detailed roadmap that addressed our client’s exact requirements.”
Measurable Results Across Multiple Markets
The partnership has delivered significant improvements across Editec’s operations:
Performance Enhancement: Virtual machines now handle peak loads without degradation, supporting seamless user experiences during high-traffic periods.
Operational Efficiency: Unified back-office management across all 20+ countries, with multi-language and multi-currency support, custom loyalty programs, and specialized odds management.
Scalable Architecture: Infrastructure designed to support continued growth and market expansion without performance compromise.
“SB Software’s flexibility in tailoring solutions to our business requirements has been exceptional,” added the Editec spokesperson. “Combined with Internet Vikings’ hosting expertise, we now have a technology foundation that can scale with the platform and our ambitions.”
Industry Implications
The successful partnership demonstrates the value of specialized providers in the iGaming sector, where standard hosting solutions often fall short of industry-specific performance requirements. “This collaboration shows how purpose-built infrastructure and flexible platform solutions can transform operational outcomes,” said Rickard Vikström, CEO and Founder of Internet Vikings. “When hosting providers truly understand iGaming demands, operators can focus on growth rather than technical limitations.”
For iGaming operators looking for a powerful and scalable platform supported by a hosting provider that truly feels the industry, the Editec–SB Software–Internet Vikings story shows a clear blueprint of an alliance for success.
The post Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec appeared first on European Gaming Industry News.
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Аmusnet Enters into Strategic Partnership with efbet
Amusnet has partnered with efbet Greece to strengthen its presence in the local market and deliver a premium gaming experience to Greek players. The collaboration is now live and brings a wide selection of Amusnet’s top-performing titles to efbet’s platform, marking another important step in the company’s strategic growth across regulated European markets.
This partnership signifies an achievement for Amusnet in Greece, bringing over 100 acclaimed titles including Extra Crown – a royal slot game filled with exciting bonus features, Cocktail Rush – video slot will take you to stunning golden beaches with exotic drinks and fruitful wins, Vegas Roulette 500x – a fast-paced European roulette that combines the classics with the excitement of the dynamic payout experience, Orient Story Deluxe – a video slot offering rewarding features and winning spins, and 40 Power Hot – a royal slot game filled with exciting bonus features to efbet’s platform.
“Partnering with efbet Greece marks a significant step in strengthening our position in the local market. efbet’s established reputation, combined with our comprehensive gaming portfolio, provides a solid foundation for delivering a high-quality, elevated experience to Greek players. This collaboration reflects our shared commitment to sustainable growth, operational excellence, and long-term success,” said Jelena Stankovic, Director of Amusnet Greece.
“We are excited to welcome Amusnet to our growing portfolio of gaming providers at efbet.gr. This partnership marks another important step in enhancing our casino offering and delivering even more value to our players in Greece. By integrating Amusnet’s popular titles, we continue to strengthen our position in the market and reaffirm our commitment to quality and entertainment – a move fully aligned with our long-term strategy,” the Senior Management from efbet noted.
This collaboration underscores Amusnet’s commitment to excellence and reflects its ongoing strategy of forging impactful partnerships with top-tier operators in regulated markets, ensuring sustained growth and enhanced player experience.
The post Аmusnet Enters into Strategic Partnership with efbet appeared first on European Gaming Industry News.
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ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP
Zitro, a global leader in the gaming industry known for its innovative slot and video bingo titles, has officially partnered with Torrero, a rapidly expanding B2B aggregator and white-label platform provider. This collaboration will see Zitro’s celebrated game portfolio integrated into Torrero’s extensive platform, significantly broadening its reach to a diverse international audience.
Torrero’s robust platform features a vast collection of over 9,500 games from 130+ suppliers, alongside a comprehensive sportsbook. The addition of Zitro’s content further strengthens this diverse portfolio, bringing a curated selection of high-performing games designed for today’s online casino landscape. Built on strong engagement mechanics and backed by a proven track record in land-based markets, Zitro’s digital portfolio enhances Torrero’s offering—enabling operators to deliver standout experiences in competitive, regulated environments.
A Powerful Alliance for Global Expansion
José Javier Martí, COO at Zitro Digital, commented on the new alliance: “This partnership with Torrero represents a strategic extension of our digital footprint. Their extensive platform and operator network provide the ideal environment to showcase our innovative titles and deliver proven player engagement. We are confident this collaboration will drive mutual growth, reinforce our presence in key regulated markets, and offer operators enhanced content diversity and performance.”
Torrero offers a complete white-label solution, including integrated payment systems, multilingual customer support, and regulatory compliance, making it a comprehensive partner for online gaming operators.
Elevating Game Selection and Performance
Aleksei Tolstov, Head of Business Development at Torrero, expressed his enthusiasm: “Zitro is a globally recognized gaming powerhouse, and their engaging slot and video bingo titles are a fantastic addition to our platform. Their strong performance in both land-based and digital markets makes them an ideal partner. We are thrilled to welcome Zitro to our network and look forward to a highly successful collaboration, enriching our content offering and delivering exceptional player experiences.”
Zitro’s titles are now live and accessible across Torrero’s network. This partnership underscores both companies’ commitment to innovation, player engagement, and leadership in key evolving markets across Latin America and Europe, serving established operators such as betmaster.com.mx, betmaster.com, betmaster.ie, casinoin.ie, betmaster.ee, casinoin.ee and betmaster.eu
The post ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP appeared first on European Gaming Industry News.
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