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Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner
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The collaboration will see jointly developed co-branded solutions and wearable technologies
McLaren Applied Technologies announced that it has entered into a strategic collaboration with Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology, to jointly develop co-branded intelligent, data-driven, customized performance optimization solutions and wearable technologies in the future.
These co-developed, co-branded products will work seamlessly with mobile applications to provide users with a comprehensive view of their biometric and activity data, particularly in relation to health and wellness-based activities and competitive esports, a market segment of growing popularity over recent years. The collaboration will explore the application of metrics-driven wearables that contribute to the optimisation of human performance in the field of racing, such as body sensors and AI technology.
The first stage of the collaboration will see Huami Partner with the McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition, held at the McLaren Technology Centre between January 16 – 17, 2019. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies. Throughout the finals week, assessment sessions will include stimulus detection, central processing, physical capabilities and driving skill that will utilise biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.
Duncan Bradley, Health Unit Business Director at McLaren Applied Technologies, commented:
“This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner.”
Tommy Tang, Vice President of Huami, said:
“We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. We believe that this strategic partnership validates the growth potential of our high-quality wearable technology products and will help broaden our global reach. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports.”
“As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products,” Mr. Tang continued. “Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data. Jointly, we can set a new standard in delivering quantifiable and actionable human performance insights.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Huami Becomes McLaren Applied Technologies’ eSports Wearables Partner
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The post SlotMatrix spins a tale of treasures with 1001 Nights of Riches release appeared first on European Gaming Industry News.
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.
As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.
The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.
Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, added: “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.
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