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Game pioneers establish studios in Boden
Reading Time: 3 minutes
This week, Boden Business Park is excited to announce that gaming veterans Peter Zetterberg and Thomas Lindgren are opening a new studio, Wanderword, in Boden, Sweden that will develop interactive audiobooks for mobile devices and smart speakers.
In 1993, Zetterberg founded one of Sweden’s first gaming companies, Unique Development Studios (UDS), best known for their racing title, Ignition. In 2007, Zetterberg began work on Microsoft’s Xbox team and has been there ever since eventually working his way up to Director of Operations & Integrations. Thomas Lindgren brings over 20 years of experience working within the Swedish video game industry to the table and currently serves as the chairman for Fatshark, publisher and developer of the successful video game series, Warhammer: Vermintide, as well as for Glorious Games Group and Wanderword.
Born out of passion for video games and storytelling, in 2012, Zetterberg began working on Wanderword whenever he found free time. Wanderword is a patented mobile platform for interactive audiobooks. A Wanderword story can be played on any mobile device or in-home voice enabled device, such as an Amazon Echo or Google Home. Utilizing speech synthesis, advanced speech recognition, rich sound effects, and branching narratives, Wanderword empowers writers to sell or share their stories with active listeners around the world. This excitingly innovative medium reflects Boden’s vision to become a new hub for the digital entertainment and video gaming industry.
“Wanderword fuses the concept of audio books with the immersion of video games. The studio in Boden will spearhead our efforts in this new business. The team will work closely with international and published authors, design engineers and music composers to create immersive interactive audiobooks,” says Zetterberg.
In addition to Wanderword, the Seattle-based game company, House of How, founded and led by former Microsoft engineer, Russ McMackin, will also establish itself in Boden. House of How has been a partner of Microsoft’s Minecraft Marketplace for quite some time. Among many other products and services, McMackin had a hand in the development of Microsoft’s HoloLens. A total of 15 interns are expected to join the two studios in January next year with plans to expand in the near future.
“I grew up in a small town before there was an established game developer industry in Sweden. I know how much talent there truly is outside our larger cities, be it in music, games, art and film. I want to make sure Team Wanderword taps into that pool of passionate talent and help young and aspiring game developers grow and eventually, build their own companies. Giving back to my country is the least I can do at this stage of my career” says Zetterberg, who has been working for Microsoft since 2007 as Director of Studios Operations.
“These establishments are the proof that we are working in the right direction” says Erik Svensson, CEO of Boden Business Agency.
Boden municipality’s tech trip began in 2011 with a major effort focused on the electricity intensive industry. This was followed in 2015 by the construction of Studio Nord. In the following year, a decision had been made to turn Boden into the next big city for the gaming industry. In the fall of 2017, classes in game design and development were being offered at Boden Business Park, in hopes of turning the business park. into a talent factory where young stars can grow, and companies within the gaming industry can develop and expand.
“We notice that the interest increases to establish game studios in Boden and Northern Sweden and that there is a curiosity in the market about what we are creating here,” says Mattias Bergqvist, business developer game industry at Boden Business Agency.
Thomas Lindgren, a veteran in the gaming industry, is also involved in the game initiative that is taking place in Boden. He has also played a huge part in attracting Zetterberg and McMackin.
“To be able to establish a local industry, it must be possible to arrange internships on site and to get support in starting companies, but also to attract experienced game developers to the area. With this establishment, the opportunity is given to all three, says Thomas Lindgren.
“Thomas and Peter are some of the most senior Swedes that we have in the gaming industry and their names together give enormous credibility to what we are building up here,” Mattias Bergqvist concludes.
Source: Latest News on European Gaming Media Network
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New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market
Reading Time: 2 minutes
European countries with higher tax and regulation of their betting and gaming markets are more likely to see increased black market activity, according to a report produced by PwC and published by the BGC.
The study, Impact of the taxation and regulatory environment on European online betting and gaming markets, draws clear links between restrictive policy regimes across Europe and black-market growth.
Countries such as France (57% black market), Sweden (35%) and the Netherlands (37%) have seen large proportions of their gambling markets move offshore.
By contrast, Spain and Denmark, where tax rates are moderate and licensing systems open, maintain higher levels of onshore participation – with only around 11% of gambling taking place outside the regulated sector.
The report reveals that around 5% of all online betting and gaming in the UK now takes place on unlicensed black-market websites. This is equivalent to hundreds of millions of pounds in untaxed, unregulated activity and marks a sharp rise from a previous estimate in 2021, when the black market was thought to account for only 3.3% of total spend.
The report concludes that higher effective tax rates and tighter rules consistently lead to smaller regulated markets, while jurisdictions that liberalise and maintain balanced taxation enjoy stronger growth.
The findings also challenge the assumption that higher gambling duties increase public revenues. Between 2019 and 2024, countries with tax rates below 25% of gross gaming revenue saw annual growth in tax receipts of 13%, compared to 9% in higher-tax jurisdictions.
Operators facing steeper duties typically cut back on marketing and promotions, the analysis found, making licensed platforms less competitive.
The report shows how operators respond to higher regulatory and tax environments by adjusting gross win pricing, reducing bonuses and reducing spending. This makes the player proposition less attractive.
The findings come as the Treasury prepares its Autumn Budget and reportedly considers potential changes to remote betting and gaming duties.
While Britain remains among the world’s safest and most highly regulated gambling markets, the report demonstrates the potential impact of increasing taxes.
Grainne Hurst, CEO of the Betting and Gaming Council, said: “Britain has one of the safest gambling markets in Europe but if the Treasury isn’t careful, we could quickly end up like France or Sweden, with huge black markets contributing nothing in tax, offering zero player protection, and providing no funding for sport or the economy.
“Well-balanced regulation and fair taxes protect players, raise more revenue for the Treasury, and support thousands of jobs. Unlicensed operators do none of those things.”
The post New Report Highlights Potential Impact of Increased Tax and Regulation on UK Betting and Gaming Market appeared first on European Gaming Industry News.
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WorldMatch Partners with Solverde
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In a bold move set to redefine Portugal’s online gaming landscape, WorldMatch has partnered with Solverde.pt, taking the online casino experience to new heights.
Solverde.pt, the undisputed leader in Portugal’s online casino market, has been setting trends since 2017. Backed by over 50 years of expertise from the Solverde Group—known for its five iconic land-based casinos and hotels across the country—Solverde.pt offers players a thrilling blend of trust, innovation and an extensive gaming portfolio. Now, with WorldMatch joining forces, the stakes are higher than ever.
This partnership brings the best of both worlds: WorldMatch’s cutting-edge gaming technology and Solverde.pt’s unmatched market presence. Players can now enjoy WorldMatch’s rich catalog of slots, from thrilling themes to ground-breaking mechanics, on Solverde.pt. It’s the perfect combination of innovation and reliability, offering Portuguese players an immersive, next-level gaming experience.
“WorldMatch’s collaboration with Solverde.pt isn’t just another partnership—it’s a game changer. We’re bringing a world-class gaming experience to one of Portugal’s most trusted platforms. This partnership will not only elevate the online gaming scene but will also pave the way for future innovations in the industry,” said Gabriele De Lorenzi, Commercial Director at WorldMatch
“World Match’s reputation for high-quality, innovative games and features aligns perfectly with our commitment to offer the best games to our players. We look forward to bring their engaging content, further enhancing our portfolio within Portugal digital entertainment,” said Sérgio Pascoal, Head of R&D at Solverde.pt
Already recognized as the first Portuguese casino to introduce Crash Games in 2024, Solverde.pt continues to be a trendsetter in the market. With this partnership, WorldMatch strengthens its position as a global leader in iGaming, setting the stage for more thrilling releases and innovations to come.
The post WorldMatch Partners with Solverde appeared first on European Gaming Industry News.
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UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026
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UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.
Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.
The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.
“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.
Expansion Vision: 2026 and Beyond
Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.
This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.
“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.
Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.
The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.
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