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Cherry has been granted eight gaming licences for online gaming and betting
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Cherry AB (publ) – STO: CHER-B.ST – has today received confirmation that all of its licence applications for online gaming and betting have been approved by the Swedish Gambling Authority. Effective from 1 January 2019, eight brands within the Online Gaming business area will be able to offer games and betting in the Swedish market.
“Although, the licence applications have involved a considerable amount of work, we are convinced that the Swedish regulations provide better conditions for gaming operators, our customers as well as for us as a company and therefore also for our shareholders. Sweden is an important market and we intend to continue growing from our already strong position,” says Gunnar Lind, President and CEO of Cherry.
“ComeOn offers games to customers under various brands and we have chosen to apply for licences for our companies operating brands targeting the Swedish market,” says Lahcene Merzoug, Business Area Manager and President of ComeOn. “ComeOn currently holds gaming licences in several European countries and is therefore experienced in conducting operations in line with the Swedish requirements.”
In addition to its online casino operations, Cherry is one of a small number of operators currently offering land-based commercial gaming in Sweden. Cherry’s Restaurant Casino business area has been subject to permitting since inception in 1963 and, with a re-regulated Swedish gaming market, Cherry Spelglädje will be able to raise its stakes in table, card and dice games and to further expand its offering. Cherry Spelglädje has submitted more than 270 licence applications for land-based commercial gaming to the Swedish Gambling Authority, enabling it to replace its current gaming permits in the new year. Each licence is for a gaming venue, that is, premises in which gaming is arranged by Cherry Spelglädje.
The trademarks that have been granted licences for online gaming and betting commencing 1 January 2019 are: Casinostugan, Cherry Casino, ComeOn, Hajper, Mobilautomaten, Snabbare and two partner brands.
CHERRY IN BRIEF
Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
Source: Latest News on European Gaming Media Network

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Swintt extends presence in key markets through Play North partnership
Sought-after software provider joins forces with innovative online gaming company to distribute Elysium Studios – Driven by Swintt titles in MGA and NL markets
Rapidly expanding online casino software supplier, Swintt, has doubled down on its mission to increase its presence in regulated markets worldwide after announcing a new partnership with Play North that will share Elysium Studios games with a wide new audience.
With the deal being specifically targeted at MGA and NL-regulated jurisdictions, Swintt will now share its full library of content with Play North brands Kansino and Pikakasino, with a particular emphasis being placed on the newer Elysium Studios – Driven by Swintt collection of slots.
This will no doubt be the case for the Elysium Studios title, I Hate Fairytales, which plunges players into a darkly whimsical world where twisted versions of beloved fairytales set the stage for thrilling gameplay
Of course, with Play North’s mission since forming in 2018 being to always put the player at the heart of the action, the new range of Elysium Studios games will assist the group in providing a more engaging experience to customers while helping Swintt raise its profile in two key markets.
David Mann, Chief Executive Officer at Swintt, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.
“Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.”
Daphne Xerri, Chief Product Officer at Play North, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets – and partnering Swintt will only further this aim.
“In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games look to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands and we’re really excited to discover how they perform over the coming weeks.”
The post Swintt extends presence in key markets through Play North partnership appeared first on European Gaming Industry News.
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Evoplay introduces betting-inspired mechanics in new release Instant Soccer
Evoplay, the award-winning game development studio, has released Instant Soccer, a football-themed instant game designed to provide quick, strategic gameplay.
Developed with simplicity in mind, the game blends intuitive mechanics with the thrill of sports betting, allowing players to engage quickly and effortlessly.
By combining the excitement of football with familiar betting-inspired features, Instant Soccer offers a fresh take on instant games that appeals to a broad player base.
The title allows players to set their target multiplier before the round begins, aiming to match or exceed it when the final multiplier is revealed. The more ambitious the target, the greater the risk and reward, with a maximum win of up to 10,000x the bet.
To support a tailored experience, Instant Soccer includes a Chance of Winning indicator based on the selected target and Advanced Autoplay, enabling players to automate rounds with customisable conditions.
A Quick History feature also enhances transparency and engagement, allowing users to track round outcomes and view top player rankings in real-time.
Ivan Kravchuk, CEO at Evoplay, said: “With Instant Soccer, we’ve created a game that merges the simplicity of instant play with the energy of football and the strategy of sports betting.
“It’s designed to appeal to a wide audience, whether you’re a football fan, a casual gamer, or someone looking for short, engaging sessions. We’re confident it will deliver strong results for our partners across multiple markets.”
The post Evoplay introduces betting-inspired mechanics in new release Instant Soccer appeared first on European Gaming Industry News.
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“Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist
Swedish gaming giant confirms its ongoing commitment to regulated markets globally and raises concerns over the circumventing of existing legal frameworks regarding so-called ‘sweepstakes casinos’
Play’n GO, the world’s leading casino entertainment provider, has today announced that the company’s unmatched portfolio of games will never be supplied to so-called ‘sweepstakes casinos’.
Play’n GO CEO and Co-Founder Johan Törnqvist, said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”
The announcement comes as so-called sweepstakes casinos are increasingly under scrutiny by regulators and lawmakers, especially in the US.
Shawn Fluharty, Head of Government Affairs for Play’n GO, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.
“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.
“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”
Play’n GO has been a vocal advocate for increased regulation in the online gaming space for many years.
The company was the first supplier in the industry to publicly rule out producing ‘bonus buy’ games, now banned by the UK and Dutch regulators and under discussion by many other regulators too.
In a further sign of the increasingly rapid divergence between regulated and unregulated spaces within the industry, Play’n GO was recently recognised as a priority partner by German casino operator Tipico. The partnership programme sees Tipico give Play’n GO games increased visibility and promotional spaces while, crucially, removing games entirely produced by other suppliers who serve both the regulated and black market in Germany.
Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.
“We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future.
“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again.”
The post “Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist appeared first on European Gaming Industry News.
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