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Naming Rights to HyperX Esports Truck Unveiled in Time for CES 2019
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Multiyear Agreement with Allied Esports for North America’s First Mobile Esports Arena
In time for CES 2019, HyperX, the gaming division of Kingston Technology Company, Inc., and Allied Esports, a global esports entertainment company, announced a multiyear naming rights agreement for North America’s first mobile esports arena, now named HyperX Esports Truck. The truck, formally known as Esports Arena DRIVE, made its debut during CES 2018 and will return to the event next month at the Sands Convention Center to make its first 2019 appearance as HyperX Esports Truck.
Expanding HyperX’s presence at gaming, entertainment, lifestyle and music events around the country, the state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
In November, HyperX announced the naming rights to HyperX Esports Arena Las Vegas, and now with the mobile esports arena, the naming rights relationship between HyperX and Allied Esports continues to grow.
“HyperX is pleased to continue our relationship with Allied Esports,” said Daniel Kelley, director of corporate marketing, HyperX. “Having the HyperX Esports Truck, and beyond, gives us even more opportunities to reach gamers at tournaments, festivals and sports events in 2019.”
During CES 2019, HyperX will be showing new products including gaming headsets, mice, keyboards, RGB memory products, and its first HyperX USB microphone for streamers, influencers and casters. HyperX will announce a new gaming headset designed in collaboration with a Southern California headphone manufacturer, featuring fully immersive audio capabilities. The products will be demonstrated at The Venetian press suite and CES Unveiled and Pepcom Digital Experience press events.
Beyond the electronics show, Las Vegas visitors on the strip can now witness the newly revealed HyperX Esports Arena Las Vegas and the new large signage installation on the Luxor Hotel. A time-lapse video of the HyperX logo going up for the world to see from air and land can be viewed here.
Inspired by the slogan “We’re All Gamers,” HyperX will also be debuting an innovative advertising campaign featuring HyperX esports, traditional sports and music ambassadors, incorporating their unique vision into the campaign. This campaign is expected to be seen on broadcast, digital and social channels in 2019.
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HyperX CES events and activities: |
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HyperX Meeting Suite: |
Jan. 7-10, 9 a.m. – 6 p.m., at The Venetian Hotel Tower, Suite 30-236 | |||||
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CES Unveiled Media Event: |
Jan. 6, 5 – 8:30 p.m., Mandalay Bay, Shorelines Exhibit Hall (Press Event) | |||||
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Pepcom Digital Experience: |
Jan. 7, 7 – 10:30 p.m., Mirage Hotel Conference Center (Press Event) | |||||
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CES Esports Panel: |
Daniel Kelley, director of corporate marketing, will provide insight on the “Esports: The New Playground for Marketers” panel |
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| Jan. 8, 3:30 – 4:30 p.m., Aria Hotel, Tech South, Level 1, Joshua 9 | ||||||
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HyperX Esports Truck: |
The full-size mobile gaming truck will be at the Sands Convention Center and people will have the opportunity to test drive HyperX gaming accessories. | |||||
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HyperX Esports Arena: |
The newly named HyperX Esports Arena will greet visitors arriving by air or by land, and photo opportunities are available by the new arena signage on the Luxor Hotel. |
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HyperX recently announced achieving the No.1 position in PC gaming headset revenue in the U.S. for two years running, according to NPD. HyperX continues to support and expand its influencer roster by recently welcoming Post Malone, award-winning music superstar as the newest brand ambassador to join the HyperX family. Sports celebrity brand ambassadors include Gordan Hayward of the Boston Celtics, Joel Embiid of the Philadelphia 76ers, Juju Smith-Shuster of the Pittsburg Steelers, Dele Alli of the Premier League and World Cup player, and De’Aaron Fox of the Sacramento Kings. Over 550 Esports players and gaming influencers are included in HyperX roster of ambassadors.
About HyperX:
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand in known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Source: Latest News on European Gaming Media Network
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Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses
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The spirit of American Thanksgiving arrives early at Winaday Casino and CryptoSlots with the launch of the festive new slot, Harvest of Riches. To celebrate the season of plenty, both casinos are offering a cornucopia of match deposit bonuses, including a top-tier 188% match offer, giving players a bountiful bankroll to explore this charming autumn-themed game. The promotional feasts are available until November 23, 2025.
Harvest of Riches immerses players in a cozy, rustic countryside scene complete with a red wooden barn, falling leaves, and warm seasonal lighting. This cheerful 5-reel, 10-payline slot is filled with vibrant, cartoonish symbols of the harvest, including pumpkins, corn cobs, and a buffalo sporting an American flag scarf. The prized turkey symbol offers the grandest reward, paying up to 1,500x for a line of five.
Wild symbols appear on reels 2 and 4, and landing three or more Thanksgiving scatter symbols triggers the Free Spins bonus. Players receive 5 to 15 free spins where wilds become sticky and expand, with more free spins available by landing additional scatters.
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The post Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses appeared first on European Gaming Industry News.
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Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win
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Popular iGaming content provider BGaming summons a mystical cat-genie to help players’ wishes come true in the brand-new Golden Paw Hold & Win slot.
Golden Paw Hold & Win provides a fresh perspective on the classic Hold and Win gameplay mechanic. The game boasts 1,024 ways to win on every spin, with a variety of five exciting progressive bonus rounds, expanding reels, and a mesmerising leading character.
BGaming has utilised the same visual style from successful hits like Alice WonderLuck, drawing players in with vibrant colours and a larger-than-life character. This striking visual design ensures the action remains engaging on every spin. The central character in the game is an enchanting cat genie, who transforms from tiny to mighty during the game’s Hold and Win bonus.
This is not the only captivating feature in the Hold and Win round, with every coin collected triggering the reels to expand and boosting the player’s winning potential. Players can get their hands on a maximum win of x2,000, with the slot serving up an impressive RTP of 97%.
Julia Alekseeva, CPO at BGaming, said, “Character-driven slots are always a huge hit with our operating partners and players, and Golden Paw Hold & Win is one of our most magical offerings to date. The design team has brought our concept to life with stunning visuals and a unique main character that we know will be a big hit.
Hold and Win is a proven, easily readable mechanic for classic players, and improving it with a dynamically expanding board is an unexpected twist that matches the genie’s antics.”
The post Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win appeared first on European Gaming Industry News.
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QTech Games recruits Joel Anyaegbu to spearhead West Africa sales
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QTech Games, the leading game aggregator for all emerging markets, has appointed Joel Anyaegbu to the position of Sales & Account Manager for West Africa, as it strengthens its ongoing push to generate new revenue streams across Africa’s evolving landscape.
Anyaegbu joins the QTech Games team, having successfully spent the past two years overseeing commercial development and international growth in the same West Africa region at SIS (Sports Information Services) as Commercial Manager. There, he helped to promote SIS’s diverse content offering across racing, esports and numbers draws to new audiences and younger demographics.
Other formative roles in the igaming ecosystem, notably at Betbonanza and Winners Golden Bet, have equipped Anyaegbu with a breadth of experience across the territory which he will now bring to bear at QTech, alongside fellow sales hires for the region is Ekaterina Mayorova and Agatha Wanjugu (East Africa). More broadly, the Nigerian holds an MSc in Marketing, and leverages over seven years in the igaming, telecommunications and fintech fields.
QTech Games CEO, Philip Doftvik, said: “Joel joins our sales ranks at an exciting time, as we bid to double down on our wider African gains in the West. His network and knowledge in local players will play a key role, while his track record across a host of business-development roles has already demonstrated his sales nous and strategic thinking.
“This proven commercial acumen in West Africa will be a true asset to our growing Africa team. So, we’re thrilled to already have him onboarded and off to a quick start.”
Joel Anyaegbu added: “QTech Games is a company I’ve long admired, and I’m truly excited about the innovations they continue to bring to the igaming industry, such as their breakthrough QTech Hybrid software service, which is seamlessly joining up the African retail domain with online.
“I’m particularly inspired by how QTech simplifies access to high-quality gaming content, integrating through one single and seamless API. It’s a smart and powerful solution that truly sets us apart. I look forward to connecting with clients and partners across the region to share how QTech’s aggregation platform can help elevate their offerings and unlock new opportunities in the gaming space.”
The post QTech Games recruits Joel Anyaegbu to spearhead West Africa sales appeared first on European Gaming Industry News.
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