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St. Jude Children’s Research Hospital® announces first-of-its-kind partnership with global esports organization Immortals
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St. Jude Children’s Research Hospital® and Immortals LLC announced today a first-of-its-kind partnership that unites the two entities to support St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Immortals, and its Overwatch League® franchise team, the Los Angeles Valiant, have committed to raising a total of $500,000 over two years to support the St. Jude mission: Finding cures. Saving children.®
“We appreciate the opportunity to create a new, dynamic way to engage with esports fans and introduce our mission to new potential supporters,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Through this partnership, we look forward to working with Immortals and the LA Valiant, as well as the large and growing esports fan community who continues to generously support the patients, families and lifesaving mission of St. Jude Children’s Research Hospital.”
In 2018, as part of the LA Valiant’s inaugural season in the Overwatch League, the team raised thousands of dollars for patients and families at St. Jude through its Be Valiant event series and Live the Legacy playoff campaign. This partnership cements Immortals and LA Valiant’s relationship to St. Jude and paves the way for collaborative efforts that build upon the successes in 2018.
“It is part of our organizational DNA to give back to the communities that we serve and represent,” said Noah Whinston, Executive Chairman of Immortals and Los Angeles Valiant. “We believe wholeheartedly in the mission of St. Jude, and it is an honor to work with a partner that shares our values of inclusivity. It’s incredible that families at St. Jude never receive a bill, so they can focus on what matters most – helping their child live.”
Immortals and LA Valiant will deploy multiple initiatives to engage the esports community to raise funds and awareness for St. Jude Children’s Research Hospital through in-person events and digital activations. On December 19, Joshua “Ah Craaaap” Sharon, from Immortals’ North American Champion Clash Royale® League team, will kick off the partnership with a six-hour charity stream to benefit St. Jude. Viewers can watch and donate on his stream on Twitch at https://www.twitch.tv/ahcraaap beginning at 12:00pm PST.
Utilizing a unique digital fundraising activation in esports, the LA Valiant will launch a campaign where fans can donate based on the outcomes and achievements of the LA Valiant team and players during the Overwatch League season. All proceeds go directly to St. Jude.
Additionally, fans will have the opportunity to receive exclusive cobranded LA Valiant and St. Jude merchandise.
At a recent visit to St. Jude Children’s Research Hospital, Immortals and LA Valiant players and staff had the opportunity to spend time with St. Jude patients and families and experience the St. Jude mission firsthand.
Fans can join Immortals and LA Valiant in the fight to end childhood cancer here.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.
About Immortals, LLC
Immortals, LLC, is a global esports organization based in Los Angeles. Founded in 2015, Immortals raised strategic investment from AEG, Lionsgate, Meg Whitman, the Milken Family, and Steve Kaplan. The franchise owns and operates the Los Angeles Valiant, one of two Los Angeles-based franchises in Activision Blizzard’s Overwatch League, which launched in January 2018. Immortals competes in Rainbow Six: Siege and mobile esports title Clash Royale. In June 2018, Immortals re-launched iconic Brazilian esports brand MIBR, which fields the most popular and competitively-successful roster assembled in Counter-Strike: Global Offensive. Immortals strives to create a long-lasting and welcoming community of professional gamers, aspiring players, and passionate fans united by the twin goals of competitive success and inclusivity. For additional information, please visit www.immortals.gg, www.facebook.com/immortalsgg, and follow on Twitter: @Immortals.
SOURCE St. Jude Children’s Research Hospital
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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