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Where Are Your Players From? 2018 Global Market Overview
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BOSS. Gaming solutions has collected the latest iGaming market research by H2 agency and classified it to help you to get a full picture of players’ preferences worldwide.
As an iGaming business owner, you might have noticed that segments from different target audiences prefer watching different types of ads and are inclined to be wagered on different retention methods.
You might wonder, ‘why is this? Because consumer attitudes and interests are strongly influenced by the region, country and culture they live in. For you, this means the high importance of examining audience demographics, attitudes, preferences, and playing habits of casino players from each particular country, along with an overview of gaming market trends.
Where they play
Europe is recognized as the most active and profitable gaming region in 2018, as the Gross Win during the year comprised there about $27,169 million, while the total Gross Win in the world is as high as $50,893.8m. Research shows that, Europeans spend the most on slot machines, lotteries, casinos and racing, so don’t leave these gaming activities behind.
Next in the most active list is Asia and the Middle East, followed by North America and the rest of the world.
2018 Gross Win overview is described in the table below.
CAGR (Compound annual growth rate) pictures the predictions for increasing of the Total Gross win worldwide by 2023. As can be seen from the table, Latin America is likely to undertake an upswing in growth, meaning this a good perspective to take into account if you’re planning to widen your gaming business.
Who spends the most
The research shows that the most active country in 2017 became the USA, with 25.1% of the Global Total Gross Win. The next place is occupied by China, where all wins in 2018 comprised about $70 billion. Japan took third place, with $48bn in gross winning.
The Australians are documented to spend the biggest sums on gambling, per capita. On average, Major Nations Average Net Gambling Spend per Adult in 2017 comprises $958. Citizens of Singapore spend about $725, while Finnish spend about $715.
The table below lists top 10 gaming nations of the world in 2017:
Betting or gambling?
You may be surprised to know that the biggest amount of world’s bets was made in Asia and the Middle East, with 51.4%. of the market share. Next is Europe, with 32% followed by North America. These regions are leaders as well in Total All Channel Gambling.
Conclusion
As now you know who plays where and what activities gamblers from different countries enjoy the most, setting up a gaming business will be a bit easier for you. Just don’t forget to take into account the actual statistics and predictions in iGaming, and you’ll definitely succeed in any of its areas.
About BOSS. Gaming solutions:
BOSS. is an independent world-class software developer and provider of high class online and land-based gaming solutions. Core company’s products and solutions are gaming platform, sportsbook and betting services, landbased casino software, affiliate system, payment solutions, own online casino slots and White label solutions.
BOSS. Gaming provides consulting services and helps to get license, develop strategies, manage purchased online casino, offers technical and operational support and assists clients with getting business results.
Source: Latest News on European Gaming Media Network

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Adventure Awaits in Boat Bonanza CrocoNile!
Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!
Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.
Boat Bonanza CrocoNile! introduces players to heart-pounding gameplay across a vibrant 5-reel, 12-payline slot. Experience thrilling features like Croc Carnage, where crocodiles swim onto the reels upgrading Catch Symbols, and Sobek’s Rage, an intense Lock’n Spin feature with escalating multipliers up to x10. Instant Prize rewards and engaging random features such as Spear Shot and Depth Charge add layers of excitement and align with Play’n GO’s dedication to innovative gameplay.
Fans who enjoyed previous Boat Bonanza adventures or Egyptian-themed slots such as Legacy of Egypt and Rich Wilde and the Book of Dead will find Boat Bonanza CrocoNile! irresistible. The game masterfully blends adventurous exploration with exotic Egyptian mystique, reminiscent of previous successful Bonanza titles, ensuring it will resonate deeply with players.
George Olekszy, Head of Game Retention at Play’n GO, said:
“Boat Bonanza CrocoNile! encapsulates everything players loved about our Bonanza series, but elevates the excitement with thrilling new mechanics. We’re confident that the game’s adventurous theme and innovative features will keep players coming back for more.”
With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.
The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.
The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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Mindway AI partners with BetComply to scale safer gambling support
Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.
The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.
BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.
BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”
Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”
In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.
The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.
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