Reading Time: 3 minutes

Gaming Innovation Group (GiG) hosted its first Capital Markets Day in Stockholm on 4 December as the Company prepares to move the listing from the Oslo Børs to Nasdaq Stockholm in Q1 2019.

You can watch the full recording here.

GiG was founded six years ago and since then CEO and co-founder Robin Reed has developed a strategy to become a full service provider for every company serious about iGaming. The company’s vision is to “open up iGaming making it fair and fun for all”, teamed with the mission “to have a stake in every fair online bet”. Digital transformation and regulation across the world are the main drivers behind the potential in GiG’s strategy and goals.

In 2018, GiG has reached a platform where it now offers a competitive solution covering all verticals in iGaming. The company has grown rapidly and now employs approximately 750 people in Malta, Spain, Gibraltar, Denmark, Norway and the US.

GiG is always seeking operational excellence and has now reached a level where it has several sources of revenues, scale advantage, sound profitability, and has a solid cash position. There is a significant market potential for the Company to leverage on its unique solution to support the growth of a company with ambitions to perform in all verticals in iGaming.

GiG offers iGaming solutions based on innovative technology and looks at its target market across four industry clusters:

• Big brands new entrant: This is GiG’s primary growth driver and sales focus going forward, where GiG is able to offer new market entrants a complete B2B iGaming solution. With more markets regulating, big media and entertainment brands are expected to move into iGaming to leverage their brands and expand their customer reach.
• Locals: Typically state monopolies or strong incumbent operators. When markets regulate, it allows monopolies to move into new verticals and land-based operators to move online.
• Challengers: Small to mid-sized online operators which have a mix of regulated and unregulated revenues. As more markets regulate, profits are being squeezed and these operators will be looking to cut costs, either through consolidation or cheaper operations via outsourcing.
• Emerging superstars: The big global online brands.

GiG can support the growth of a ‘green fielder’ in providing a turnkey solution throughout the whole iGaming value chain. We can do this with an omnichannel platform (retail in offline environments and online offerings combined), or with sports and casino content plus a range of managed services. The unique advantages are based on a full service solution, access to scale advantage, and the vast expertise, knowledge and experience found within GiG. These products, services and solutions are also sold individually.

GiG’s recent deal with Hard Rock in New Jersey was signed in October 2017. Hard Rock online casino was the first outcome from the partnership and launched its casino offering in New Jersey in July this year. According to Hard Rock, it is the “fastest growing online casino in New Jersey history, reaching more than $1m in Gross Gaming Revenue, ‘without any’ marketing spend.”

In November 2018 the partnership was expanded to include GiG’s sportsbook solution, which we expect to launch in Q1 2019 for both over-the-counter betting and self-service betting terminals. For exceptional user experience we offer a one wallet solution, which means customers have seamless use between online and offline play, and we have a revenue share in both.

Casino games, developed in-house, is a recent addition to GiG’s B2B product portfolio, and the last piece of the puzzle to cover the whole iGaming value chain. GiG builds games on its own remote game server, which is also provided on a commercial basis to external games studios to build their games. GiG is currently certifying its games in a number of European markets, New Jersey and Colombia.

The inhouse B2C brand Rizk.com has shown a great growth story and is the strongest performing brand. While the B2C business is not GiG’s key strategic focus, it brings scale to the platform and is used as a testbed for innovative iGaming solutions. The other six in-house brands are focusing on market solutions such as Pay N Play and a more digitally focused marketing strategy.

The business vertical GiG Media focuses on digital marketing and drives traffic and attention to iGaming operators. In 2017, GiG acquired the Copenhagen based company Rebel Penguin, which strengthened its position in paid media channels. Re-regulation is foreseen to create new opportunities in global markets for data acquisition channels such as paid media services.

It’s taken six years to get GiG into this unique market position. All verticals have been created, all solutions have been sold, and the Company’s position in the industry is strengthening daily.

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

Source: Latest News on European Gaming Media Network