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Lot.to signs global deal with Betradar
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The UK-based B2B lottery partner LOT.TO has signed Betradar, the Norway-based betting solutions and data provider. The new deal would allow the UK company to further enhance their new fixed-odds Numbers Betting solution for bookmakers worldwide.
Betradar’s recently launched Numbers Betting Online solution will help LOT.TO to offer simple play pages with live and upcoming draws, easily searchable lotteries, count down tickers for all games, links to results showing every winning market and emojis that indicate hot and cold picks to its easers. Andrew Lindley, Co-founder of LOT.TO said: “Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player. We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”
Greg Parsons, Sales Director Africa for Sportradar said: “LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of lottery, sports betting and casino in the one single package. We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”
Betradar’s Numbers Betting is the world’s leading, most comprehensive lotteries betting solution on the market. It offers punters over 37,000 lottery draws each month from over 70 countries worldwide with 24/7 betting on numerous markets. Also known as lotto betting, Numbers Betting is a popular solution for betting and gaming operators around the world.
The combined service will be launched online initially as a fully-integrated package of games, data and reporting tools delivered through LOT.TO’s state-of-the-art API, with betting shop screen and self-service solutions to follow in 2019.
ABOUT LOT.TO:
Licensed by the UK Gambling Commission, LOT.TO is the trusted B2B lottery partner of some of the biggest regulated gambling companies in the world. Backed by some of Europe’s most successful investors, LOT.TO makes lottery games more appealing, more accessible and more engaging for users.
Their aim is to open up online lottery and bet-on-lottery to new partners, enabling companies to offer captivating mobile and online lottery games and lotto jackpots to their customers. For more information about LOT.TO visit https://lot.to/.
Source: Latest News on European Gaming Media Network

Latest News
HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design
HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.
From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.
Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.
“My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.” — Zoltan Tuendik a.k.a. HPT.R
The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.
“Error by Design. Balance by Sound.”
HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.
This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.
Why FREQ404?
Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.
From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.
🔗 Follow and listen now on Mixcloud and Spotify.
📡 New mix every month. Stay tuned – this is only the beginning.
The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.
Latest News
‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona
Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.
The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction. The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.
Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”
“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”
The post ‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona appeared first on European Gaming Industry News.
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MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards
The online gaming sector in Spain gathered yesterday in Madrid to celebrate the 10th edition of the Jdigital Awards 2025, an event that brought together operators, providers, and industry figures at the WPP La Matriz Campus. During the gala, cleverly hosted by non-verbal communication expert Jordi Reche, MGA Games was recognized as the Best Technology Provider, reaffirming its leading position in innovation and product development.
The award acknowledges the company for always staying one step ahead, tirelessly innovating, and offering reliable, effective, and close customer support. MGA Games proves that technology can also have a soul when it is placed at the service of clients and the growth of the sector—an essential ally for the online gaming industry in Spain.
The evening was full of memorable moments and familiar faces, including Jesús Martínez, General Director of Technological Innovation of Melilla, and Felipe Masa, Director at EY and tax advisor for Ceuta. As is tradition, the main star was the now-iconic “golden duck”—the unique statuette awarded as a prize, symbolizing the highest recognition of excellence in Spain’s online gaming industry. With its unmistakable silhouette, it once again shone amidst applause and countless photos.
This new award adds to the accolades the company has earned to date, including Jdigital Awards for Best Technology Provider (2018 and 2024), Best Product for Gnomos Mix (2022) and La Voz (2023), Best Initiative for Promoting Gaming Activity for the Spanish Celebrities productions (2022), and Best Technological Innovation Initiative (2024) for its ongoing reinvention and contribution to product certification.
The post MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards appeared first on European Gaming Industry News.
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