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Small Las Vegas Marketing Agency Specializes in Helping Big Franchise Brands Grow
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Wheat Creative bucks casino client trend in favor of carving its niche in national and international franchise recruitment marketing.
In Las Vegas, a city built upon gambling and nightlife, it’s almost unheard of for an advertising agency to survive without a single casino or entertainment client.
Wheat Creative has gone decidedly against the grain to focus on a different type of client: franchises. Wheat Creative helps franchisors find high-quality franchise owners using targeted digital and print marketing strategies. And, they’ve done a pretty good job so far.
Earlier this year, Wheat Creative was named one of the nation’s Top Franchise Suppliers on Entrepreneur’s inaugural, “Best in Service: Top Franchise Suppliers” list. The boutique agency’s portfolio consists of growing industry giants like Dunkin’ Donuts, Wendy’s and Gold’s Gym, as well as up-and-coming franchise brands like ZIPS Dry Cleaners, Mosquito Hunters and more.
But how does a franchise marketing agency wind up in a city like Las Vegas where the franchisors are very few and casinos are king?
“We [Justin and I] had both previously worked in casino advertising,” said Susan Baloun, Wheat Creative Partner. “We liked the idea of helping clients who were helping the economy in a different way – by fueling small business growth.”
A small business itself, Wheat Creative now employs 10 people and is the only marketing agency of its kind in Las Vegas, which has been both an advantage and a challenge.
“Our employees have a big learning curve in the beginning. Franchise recruitment marketing is not a ‘sexy’ industry but that doesn’t mean it’s not creative,” said Justin Baloun, Wheat Creative Founder. “While most agencies are trying to convince consumers to spend their lunch money, we’re convincing them to invest their life savings. That’s powerful stuff.”
About Wheat Creative
Wheat Creative is a franchise marketing agency specializing in franchise lead generation through content creation, website development, and digital marketing strategy. We value beautiful, all-encompassing marketing solutions that truly reflect the culture of each franchise; we also value the ability to partner with clients for the long term, measuring growth as we go. With deep roots in franchising, Wheat has helped new franchise concepts grow from the ground up, as well as helped established brands to branch off in exciting new directions. Our great ideas grow your franchise.
Source: Latest News on European Gaming Media Network

Latest News
Kambi Group plc repurchase of shares during 23 April – 29 April 2025
Kambi Group plc (“Kambi”) has during the period 23 April to 29 April 2025 (the “Buyback Period”) repurchased a total of 10,000 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
During the Buyback Period, Kambi repurchased a total of 10,000 ordinary shares at a volume-weighted average price of 118.45 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 29 April 2025, Kambi has repurchased a total of 1,262,000 ordinary shares at a volume-weighted average price of 108.89 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
23 April 2025 | 2,000 | 120.13 | 240,268 |
24 April 2025 | 2,000 | 117.86 | 235,710 |
25 April 2025 | 2,000 | 119.02 | 238,034 |
28 April 2025 | 2,000 | 117.57 | 235,133 |
29 April 2025 | 2,000 | 117.68 | 235,365 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 29 April 2025, Kambi’s holding of its own shares amounted to 1,262,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/
The post Kambi Group plc repurchase of shares during 23 April – 29 April 2025 appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve.
This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos.
The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.
The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream
In the late 1990s, the introduction of the hole card camera revolutionized televised poker, letting fans finally experience the hidden drama and brilliance behind every hand.
Now, GGPoker, the World’s Biggest Poker Room, together with GTO Wizard, poker’s leading educational platform, is proud to announce the next great leap in live poker broadcasting. Starting next Tuesday, May 6th, the GGMillion$ final table stream will feature live, on-screen analysis powered by GTO Wizard’s state-of-the-art technology.
For selected hands, viewers will see real-time strategy insights, revealing the optimal play at each betting street, and letting fans instantly track when players stick to Game Theory Optimal (GTO) strategy or go their own way. The GGMillion$ commentary team will also have access to GTO Wizard’s AI live analysis, allowing for even deeper, more nuanced coverage of the action.
This integration doesn’t just revolutionize the viewing experience — it brings a new layer of transparency and trust to the game. Each player’s decisions at the final table will be monitored for fairness, ensuring the highest integrity on the game’s biggest stage.
For the first time, poker fans will get a front-row seat to the true strategic battleground — and experience exactly what separates the world’s best players from the rest. The future of poker broadcasting is here. See it unfold live on May 6.
GGMillion$ is poker’s premier high-roller tournament, a weekly $10,300 tournament with a $1,000,000 guaranteed prize pool, attracting the game’s elite every week. Learn more about GGMillion$ here: ggpoker.com/tournaments/ggmillions/
GTO Wizard AI has revolutionized the way poker is learned and played, continuing to push the boundaries of game theory innovation. Learn more about GTO Wizard AI here: blog.gtowizard.com/ai-and-the-future-of-poker/
The post A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream appeared first on European Gaming Industry News.
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