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New Study Shows Crypto Volatility Biggest Barrier to Mainstream Adoption

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Vast Majority Would Like to Use Cryptocurrency Daily But Cite Volatility as Primary Concern

 

Meter, a high performance decentralized stable cryptocurrency linked to the global average competitive cost of electricity, shared the results of a new study that reveals volatility is cryptocurrency’s most pressing issue hindering mass adoption.

As the world becomes more connected through the Internet, we see more avenues for exchange of goods, services and ideas across disparate and distant borders. Meter conducted a study of 1,000 U.S. consumers who were familiar with cryptocurrency to learn about opinions and concerns around the technology.

Cryptocurrencies were created with the vision of being decentralized, streamlined units of value that can be used worldwide without manipulation. Today, evolving socio-economic structures and financial systems fostered through the Internet require a new global currency to create a healthy decentralized financial system and provide worldwide financial inclusion.

Meter’s survey found that almost two-thirds of respondents believe having one global currency would be beneficial to society. More than half believe one global currency would level the economic playing field for all countries, 75 percent believe it would eliminate political pressure to inflate or manipulate a currency to meet a single nation’s needs and 65 percent think it would encourage trade growth.

Due to advancements in technology, society has shifted its spending tendencies and the majority of people are using cash less and less. In fact, 86 percent of respondents make less than half of their purchases with cash. With an overwhelming majority primarily using electronic forms of payment, it’s no wonder using a cryptocurrency doesn’t seem so far-fetched: over 90 percent of respondents would use a cryptocurrency that is stable and accepted as a form of payment almost everywhere.

However, enthusiasts and skeptics alike agree volatility is the biggest issue surrounding cryptocurrency – almost 90 percent worry about volatility. Of those who own cryptocurrencies, 60 percent cited volatility as the most inconvenient aspect of using cryptocurrency.

Of the respondents who did not own any cryptocurrencies, almost half specified volatility as the primary the reason they had not invested. More than three-quarters would be more likely to purchase cryptocurrencies if they were less volatile.

Given today’s political climate, an undertone of distrust with today’s institutions was also apparent, as 72 percent of all respondents would prefer to use a stable cryptocurrency that could not be manipulated by governments or banks. Just over one-third of respondents are satisfied with the U.S. government, and less than one-fourth believe it is ethical. Governments have typically controlled currencies, but it seems we are moving away from traditional institutions to decentralized models.

“Although cryptocurrencies have garnered much hype, none exist today that function as a true currency,” said Xiaohan Zhu, CEO of Meter. “For example, measuring values with Bitcoin is like using a ruler made from a rubber band, its value or length stretches and contracts based on supply and demand. The digital age calls for a stable unit of account that cannot be manipulated by any one party.”

Other interesting facts include:

  • More than half have used them to purchase goods and services online
  • 46 percent had used cryptocurrency to purchase goods or services related to gaming, 35 percent had purchased gift cards and 16 percent had purchased food
  • Surprisingly, Red (53 percent), Blue (61 percent) and swing states (57 percent) all felt tepid in their belief of the U.S. government’s ethicality
  • 82 percent of those who did not own any cryptocurrencies would like to own some in the future

Watch an explainer video on Meter and view the full report here.

About Meter
As the first cryptocurrency to provide all of the true functions of money, Meter is designed from the ground up to be the world currency. Its first-of-its-kind highly scalable platform is permission-less for open participation, fast and secure with a sustainable economic model. Functioning as an independent, decentralized unit of value, Meter is pegged to the global competitive price of electricity, which has been more stable in purchasing power than any fiat currency in the past 100 years. It has an additional monetary policy and cross-chain mechanisms governed by its community represented by a separate governance token.

All registered or unregistered trademarks are the sole property of their respective owners.

 

Source: Meter


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Nick Rust to Step Down as Chair of UKGC’s Industry Forum

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Nick Rust has announced that he will be stepping down as Chair of the UK Gambling Commission’s (UKGC) Industry Forum when his agreed two-year term comes to an end in November.

Nick has been instrumental in the creation and development of the Forum, working closely with the Commission to ensure that the voices and expertise of industry stakeholders are heard and reflected in its work. His leadership has helped establish the Forum as a vital part of the Commission’s wider engagement and governance structure.

Nick said: “It’s been a privilege to Chair the Industry Forum and help the Commission’s Executives and Board to gain insights on policy and operational performance from an industry perspective. I’m pleased with the work the Forum has delivered and believe it has helped the Commission better understand the implications of its existing and planned policies for consumers and industry operators.

“I’d like to thank my fellow Forum members for their work and also the Gambling Commission team who support the Forum. I look forward to seeing how the Industry Forum continues to support the Commission to achieve its regulatory aims.”

Helen Child, Head of Governance at UKGC, said: “Nick has been instrumental in the creation of the Forum, helping to develop and embed it into the Commission’s expert groups. I have very much enjoyed working with him as we established the Forum, and I would like to thank Nick for his hard work in getting the group to this point. We wish him well for the future.”

Andrew Rhodes, Chief Executive of UKGC, said: “I have thoroughly enjoyed working with both Nick and the Forum over the last two years. Nick has been such a valuable sounding board, a constant fount of knowledge and insight and a great support to me personally.”

“A new Chair will be appointed in due course, with further updates to follow. We are grateful to Nick for his significant contribution and continued support during the transition,” the Commission said.

The post Nick Rust to Step Down as Chair of UKGC’s Industry Forum appeared first on European Gaming Industry News.

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Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!

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This July at iGB L!VE, we’re thrilled to introduce two brand-new ventures from the team behind BETANDYOU. The first is Casino&You — a fresh, player-first online casino. The second is Win&You Partners, a next-generation affiliate program designed to bring casino and sportsbook traffic together under one roof.

Launched in May 2025, Casino&You is a bold new iGaming project operating under a Curacao license and already live in soft launch. With support for 30+ languages and 20+ payment methods (including crypto), it’s now welcoming players from key regions.

The platform blends a modern neon-pink Vegas vibe with seamless UX, offering a fully mobile-optimized experience and access to over 1,000 games from leading global providers. Slots, live casino, crash, table games, and a dedicated sports betting section are just the beginning.

Welcome Offer
New players can claim a generous 4-level bonus package worth up to €1,500 / $1,500. Rewards are unlocked through verified accounts, with no hidden fine print.

Payment Flexibility
From Visa and Mastercard to Bitcoin, Ethereum, Tether, and TRON, Casino&You lets players control their deposits and withdrawals.

Retention & Rewards
With weekly promotions, cashback, tournaments, free spins, and a loyalty program already live, Casino&You is testing new engagement mechanics directly shaped by player feedback.

Meet Win&You Partners
Alongside the casino launch, we’re unveiling Win&You Partners, our brand-new affiliate program that integrates Casino&You and Betandyou sportsbook offers into one streamlined ecosystem.

Affiliates can choose from RevShare, CPA, and Hybrid models. They can access real-time analytics, localized creatives, and dedicated account managers who know their GEOs. All traffic types are welcome.

 “We’re not just launching another brand, we’re building something that’s clean, fair, and actually enjoyable to work with,” says the project’s CEO. “Casino&You and Win&You Partners are the result of everything we’ve learned so far, and now we’re ready to scale.”

Please stop by our stand H64 at iGB L!VE 2025 to meet the team and discover what Win&You can do for your traffic.

The doors are open. Let’s win together.

The post Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners! appeared first on European Gaming Industry News.

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GRAI Signs MoU with Gibraltar

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As part of the process to put in place information sharing agreements with other regulatory bodies, CEO of the Gambling Regulatory Authority of Ireland, Anne Marie Caulfield signed a Memorandum of Understanding (MoU) with Commissioner Andrew Lynam representing the Gibraltarian Gambling Regulator.

This agreement establishes a framework for cooperation and sets out the broad principles of collaboration between the Gambling Regulator and the Gibraltarian authorities. The shared aims of both regulators are to enable closer working relationships which will enhance each organisation’s ability to discharge their respective duties and functions.

This is the third of a series of MoUs which the GRAI intends to put in place with other Gambling Regulators in other jurisdictions over the coming months as GRAI move towards opening for its first phase of licensing.

Anne Marie Caulfield, CEO of GRAI, said: “This Memorandum of Understanding signed with the Gibraltarian Gambling Commissioner Andrew Lynam, representing the Gibraltar Regulatory Authority is a significant step in formalising the working relationship between regulators in Ireland and Gibraltar. Given how many Gambling Operators are active in both jurisdictions this Memorandum of Understanding will be the first step in cementing what will be a positive and mutually beneficial working relationship between both organisations. This is another important step in the Gambling Regulatory Authority of Ireland series of MoUs with fellow regulators.

“We would also like to take the opportunity to welcome Andrew Lynam, CEO of the Gibraltar Regulatory Authority to Dublin and to thank him, and his team, for their ongoing support and assistance to GRAI.”

The post GRAI Signs MoU with Gibraltar appeared first on European Gaming Industry News.

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