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Luckbox ropes in Frida Ericksson as Director of Operations

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Luckbox, the Isle of Man-based upcoming Esports betting company, has appointed Frida Ericksson as its Director of Operations. The company is planning to start its new innovative betting platform early next year.

Frida has a wealth of experience in the betting industry, including her latest stint at Pinnacle. She will be handling a wide-range of activities, ranging from customer support and payments to security and responsible gambling measures.

She started her career Betsson Group in Malta, as an anti-money-laundering specialist.

She said: “I was amazed by the enthusiasm I felt when having my initial conversations with Luckbox and I decided that this was a company I want to be a part of. The passion for esports is truly in the DNA of Luckbox.”

“Being part of building what I believe will be a world class esports betting platform sounds like an amazing adventure and opportunity.”

“My role will be pretty broad and will involve several aspects of customer interactions: security, fraud, verifications, payments, customer support and tools for all these areas. My aim is to ensure a smooth payments and verification flow together with a world-class customer support.”

Luckbox has recently become the first cryptocurrency-supported esports project to be awarded a full licence under the Online Gambling Regulation Act (OGRA), issued by the Gaming Supervision Commission.

She is one of the key additions to the company after the appointment of Aleksandar Dimitrov as Head of Product—Sportsbook.

Luckbox’s Chief Operating Officer Quentin Martin said: “I’m delighted to welcome Frida to the company. Having someone with her experience and talent working on such key areas of our infrastructure will be crucial in driving Luckbox forward. Frida has proven track record in the industry, working with renowned operators and her recruitment is a real coup for us.”

 

About Luckbox
Luckbox was founded by former PokerStars colleagues Lars Lien and Mike Stevens and was supported by cryptocurrency contributors via a crowdsale in April 2018.

Preparing for launch in 2019, it is being built by a team combining vast experience in the igaming industry and a passion for esports to offer players unique and highly social platform to engage with their favourite games, including CSGO, Dota 2 and League of Legends.
Real Time Games Holding Limited – the company behind the Luckbox brand – now holds a full licence under the Online Gambling Regulation Act (OGRA), issued by the Gaming Supervision Commission.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGP’s iGaming Deck now live with Upgaming

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Solutions provider enhances offering with iGP’s aggregator

iGP, the platform and aggregator provider, has significantly boosted the reach of its iGaming Deck aggregator product after launching with Upgaming.

The strategic collaboration will see Upgaming incorporate iGP’s full content portfolio of more than 10,000 titles including slots, table games, and live casino options into its offering.

In addition, iGaming Deck’s enhanced promotional tools and its detailed reporting functionality means operators have more control of how they deliver promotions and bring the action to life for their players.

Upgaming’s popular range of mini games including Dino and Aero will also be added to iGaming Deck’s content library and will now be available to iGP’s partner operators across its entire network.

Since its launch in September 2023, iGaming Deck has become a key product within iGP’s offering and cemented its status as the fastest aggregation product in the industry, delivering its range of content in four weeks.

After a successful 2024, iGP has continued to gain momentum as a premier supplier in iGaming. Adding to its impressive portfolio with its crypto solution which is now live with three operators and the launch of its brand new retail solution to deliver true omnichannel experiences to its partners, the provider is well-placed to deliver engagement for its partners.

Jovana Popovic Canaki, CEO at iGP, said: “Our aggregator continues to gather momentum as we enhance our partnerships thanks to its high performance, rapid speed to market and wide array of content. “Adding Upgaming’s popular range of mini games into our offering further diversifies our content portfolio which I am sure will resonate with our partners and their players.”

George Davlianidze, Commercial Director at Upgaming, commented: “Partnering with iGP opens exciting new opportunities. By integrating our award-winning mini games into iGP’s iGaming Deck, we are reaching a broader audience and delivering unmatched entertainment to players worldwide. “At the same time, incorporating iGP’s extensive library into our portfolio allows us to offer operators a more diverse and dynamic gaming experience.”

 

The post iGP’s iGaming Deck now live with Upgaming appeared first on European Gaming Industry News.

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CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR

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Team Vitality is delighted to announce the arrival of Jacob “Pimp” Winneche, renowned Counter-Strike analyst and former professional player, as an official Ambassador for the club. The announcement comes ahead of the prestigious Intel Extreme Masters (IEM) Katowice tournament, which begins later this month.

Alongside Pimp, famed casting duo Thomas “Laink” Iturralde and Damien “Terracid” Laguionie, will also become part of the organisation for IEM Katowice 2025. The pair will co-cast all Team Vitality matches on their Twitch channel, WankilStudio, offering French fans exclusive insights and coverage throughout the tournament.

PIMP, THE NEW FACE OF TEAM VITALITY

Danish esports royalty Jacob “Pimp” Winneche has officially joined the Hive as an Ambassador. A former professional Counter-Strike player and now renowned analyst and content creator, Pimp has established himself as one of the most respected figures on the international esports scene.

With years of experience underneath his belt, alongside his ability to share his in-game expertise, Pimp has become a key personality in the CS2 space. His strategic expertise will strengthen the club’s international profile while inspiring the next generation of players and fans alike.

As an Ambassador, he will have three main responsibilities:

  • Increasing Team Vitality’s international visibility
  • Creating exclusive content for social media and the club’s partners
  • Providing strategic insights and expert commentary during tournaments

With an impressive following of over 500,000 on Twitch and 332,000 on TikTok, Pimp is a key figure who will amplify Team Vitality’s presence on the world stage.

“I’m extremely excited to join the Team Vitality family as a Brand Ambassador. I keep esports, sports and health close to my heart, and I’ll fight for them for years to come. Doing so under the Team Vitality umbrella is a perfect fit for me.” commented Jacob “Pimp” Winneche.

LAINK & TERRACID, THE DUO WITH A PASSION FOR COUNTER-STRIKE

Alongside Pimp, Team Vitality is also thrilled to welcome the iconic French duo Laink & Terracid to co-cast IEM Katowice 2025. With over 2.6 million subscribers on YouTube and 1.3 million followers on Twitch, the pair are key figures in the French gaming scene. Their offbeat humour and unique style have attracted a large community in France.

For the prestigious tournament, Laink & Terracid will co-cast Team Vitality matches on their Twitch channel, WankilStudio. With this being their first collaboration with an esports club, they aim to make CS2 more accessible to French fans through their fresh approach to co-casting.

With their passion for CS2 and their ability to bring communities together, Laink & Terracid promise to transform IEM Katowice into an unforgettable viewing experience.

“We first met on Counter-Strike: Source, and we’ve been playing together for over 20 years – it’s by far the game we’ve played the most throughout our careers. For years we’ve dreamed of commentating on professional matches, and it’s an honour to finally achieve this dream with an organisation as prestigious as Team Vitality.” said Damien ‘Terracid’ Laguionie.

“I’ve been closely following Team Vitality’s CS matches for several years, and now I hope to spread the word about the club to as many people as possible!” added Thomas ‘Laink’ Iturralde.

More information: More from Team Vitality on vitality.gg/en/news/

 

The post CS2 ANALYST ‘PIMP’ JOINS TEAM VITALITY AS AMBASSADOR appeared first on European Gaming Industry News.

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ZITRO DIGITAL GOES LIVE IN THE REGULATED BRAZILIAN IGAMING MARKET

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Zitro Digital is pleased to announce its entry into the newly regulated Brazilian iGaming market, marking a key milestone in its expansion strategy across Latin America.

With deep roots in Brazil, Zitro Digital is proud to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country.

Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series ‘Fu Frog, as the company introduces its offerings to operators within the country.

The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.

Jose Javier Martí, COO at Zitro Digital, commented: “Brazil is one of the most promising regulated markets in the world, and we are proud to be part of this exciting development. The potential here is immense, and we are committed to offering a diverse range of high-quality, localized content to meet the tastes and preferences of Brazilian online players. Our focus is on adapting our games to the local context, ensuring we respect cultural preferences while contributing to the responsible growth of the sector. This launch marks a significant step in our Latin American expansion and reinforces our commitment to delivering innovative, engaging experiences to players in regulated global markets.”

 

The post ZITRO DIGITAL GOES LIVE IN THE REGULATED BRAZILIAN IGAMING MARKET appeared first on European Gaming Industry News.

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