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Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gaming

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Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gamingReading Time: 3 minutes

 

With North America, Africa and Latin America all primed to open new doors for sports betting, lotteries and the multitude of possibilities which come with them, the importance of providing new, exciting and intuitive ways to engage customers and minimise risk are at the forefront of international operators minds. Not content with providing world-leading risk management cover for some of the largest lottery jackpots across the globe, EMIRAT AG is primed to answer the industry’s call with a wide range of bespoke, marketing promotions which are providing a win/win situation for operators and proving once and for all, the risk can be calculated.

The Munich-based company, which has been an established risk management specialist within the gaming industry for 15 years, has underlined its commitment to meeting whatever demands its clients desire with a continued drive in prediction, prize and redemption coverage marketing campaigns which the company’s COO, Andrea Bargholz, believes are what “differentiates EMIRAT AG from other major insurers to the gaming industry.”

Bargholz explained: “We’ve been active in the gaming industry for over a decade now and alongside our insurance services, we have been steadily building additional solutions to enhance financial security, long-term customer investment and, most importantly, bring fun, fresh and innovative promotions to the industry. The campaigns we develop are quite literally restricted only by the imaginations of our operators and the individual desires of their customers. EMIRAT AG’s suite of ideas range from prediction betting games on College Basketball or weather results, to redemption coverage promotions, right through to prize coverage games across golf, football, hockey and almost every activity which has ever been found on a provider’s sportsbook.”

“The benefit of investing in a coverage campaign is twofold, perception and memory,” she added. “We’ve found over the years that any kind of raffle or promotion will improve the perception of your company’s advert messages and increase visibility of your prize and with exceptional prizes you stick in a customer’s memory for longer. For example some of our previous prize coverage contests offer prizes, like the Hole-in-One Gold challenge where winners could win 1kg of gold, which subsequently become a versatile advertisement for increasing brand awareness and market reach as well as for boosting sales. This type of engagement increase for a brand can also be seen in our previous redemption and prediction coverage campaigns which have produced huge successes for lottery and sportsbook operators via popular drives like couponing, money-back guarantees, discounts or point collecting.”

In addition to the bespoke, prize coverage games, EMIRAT AG has also devised and created its own unique technology, the E-VAULT Glass Safe, which has proven a hit with companies at international gaming events increasing a particular game or brand’s visibility and engagement. The safe sees participants try to guess the correct combination to win a Porsche Panamera, BMW or similar prestigious prize.

Bargholz explained: “It’s all about giving the customer what they want and ensuring our promotions tie in with our wider company ethos of meeting any demand which comes from the market. With the Porsche we offered a wide range of options for the winner to ensure the prize was right for them, meaning they can choose the colour, the accessories, or if they wanted to have the cash equivalent of the car instead of the Porsche itself. We follow the industry in terms of what it wants and needs, whether its hole-in-one challenges at a golf tournament, simple packaging promotions or extensive campaigns across POS, TV and social media, EMIRAT AG has got the ideas and the insurance to make any provider stand out from their competitors.”

To find out more about designing individual marketing campaigns which can attract wide attention for your lottery, sportsbook or gaming brand, including risk coverage and insurance options, contact [email protected].


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Salford customer triumphs at Genting Casino £20k Spin Leaderboard Challenge final

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A thrilling finale to Genting Casino’s headline £20k Spin Leaderboard Challenge saw one lucky player from Salford, Greater Manchester pocket £20,000 in cash after correctly choosing red on the Grand Prize Spin.

The multi-stage competition, launched by premium Live Casino Genting Casino in October, invited online players across the UK to compete for leaderboard points by playing selected games, earn free spins and secure a place in a VIP live finale at Resorts World Birmingham.

The top five online qualifiers headed for a VIP weekend, including travel costs and a stay, culminating in a high-stakes live roulette tournament where one final spin decided the champion. The overall winner walked away with the £20,000 Grand Prize Spin, a life-changing moment for the tournament victor.

Genting Casino has Live Roulette streamed from Genting UK casinos, Palm Beach, Resorts World Birmingham and Genting Manchester and this competition brought together its digital and on-floor experiences, with customers transitioning from a digital competition to being invited and competing in a live casino format.

Speaking after the event, the winner, Karthik, who had never competed in a live casino tournament before, said: “No way! I never expected this at all. It came completely out of the blue. Suddenly, I got a call saying I was selected for the tournament.”

Despite the tension of the final spin, the winner revealed their approach: “I went purely with instinct. I don’t have a favourite colour. It was just a feeling in that moment. Looking at the board, there had been a lot of red, and it gave me the feeling to go with red.”

The winner described the experience as both exhilarating and rewarding: “Yes, absolutely. It wasn’t just about fun. It was also about how engaging everything was, the people, the organisation and the entire experience.”

The £20k Spin Leaderboard Challenge ran until 17 November 2025, granting players free spins and leaderboard points for qualifying deposits and gameplay. The top five qualifiers were invited to Resorts World Birmingham to compete in an exciting filmed live roulette bracket-style tournament, with the final spin determining who would take home the grand prize.

Mike Vella, Brand Marketing Project Manager at Genting Casino, said: “We couldn’t be happier with how the £20k Spin Leaderboard Challenge played out.

“The energy and enthusiasm from all our players, both online and at Resorts World Birmingham, exceeded our expectations.

“Seeing the leaderboard finalists come together for the live roulette showdown was fantastic, and we’re genuinely delighted for the winner. It’s a brilliant moment for them and a great example of how rewarding these experiences can be.

“For the winner, this isn’t just a prize, it’s a moment they’ll remember forever. Seeing their reaction, the joy and disbelief at landing the Grand Prize Spin really highlights the human side of these competitions. It’s these moments of genuine surprise and triumph that remind us why we create these events.

“The team at Genting Casino and Resorts World Birmingham are immensely proud to have delivered such a seamless, exciting experience and we hope it inspires even more players to take part in future challenges.”

The success of this year’s leaderboard challenge highlights Genting Casino’s ongoing commitment to providing engaging experiences that bridge online excitement with unforgettable live moments on the casino floor.

Genting Casino, who offer a premier gaming experience with top-tier slots, is set to transport players straight to the heart of the Strip with its Las Vegas Casino Experience, launching in early 2026. This unique promotion will bring the glitz and glamour of Las Vegas to the digital platform, featuring themed games, exclusive jackpots and interactive experiences designed to capture the thrill of the iconic city’s casinos.

The post Salford customer triumphs at Genting Casino £20k Spin Leaderboard Challenge final appeared first on Gaming and Gambling Industry Newsroom.

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3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up

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3 Oaks Gaming, a leading distributor of iGaming content, has expanded its presence within the Italian Regulated market through a new partnership with Stanleybet.it, one of the country’s leading online gaming platforms.

Under the agreement, Stanleybet.it will integrate 19 of 3 Oaks Gaming’s premium slot titles, providing a diverse range of games that combine strong maths models, polished design and proven retention mechanics.

The collaboration reflects 3 Oaks Gaming’s ongoing commitment to working with established iGaming platforms within key regulated markets.

By partnering with Stanleybet.it, the distributor strengthens its global reach and continues to deliver premium, feature-rich slots to operators seeking engaging and reliable content.

Luca Richter, Sales Manager at 3 Oaks Gaming, said: “Italy remains a key region for our continued European growth, and partnering with Stanleybet.it reinforces our dedication to working with established, trusted platforms,”
“By integrating 19 of our top-performing titles, we’re ensuring their players enjoy a wider range of immersive, premium slot experiences that deliver both excitement and long-term engagement.”

Dalia Pecingina, Head of Online at Stanleybet.it said: “We are thrilled to bring 3 Oaks slots to our users, a provider we admire for its ability to combine innovation, quality, and fun. The games represent a unique offering
in the Italian gaming landscape, designed for those seeking diverse and engaging gaming experiences. This launch further strengthens our commitment to providing excellent content
and cutting-edge entertainment.”

The post 3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up appeared first on Gaming and Gambling Industry Newsroom.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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