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Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gaming
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With North America, Africa and Latin America all primed to open new doors for sports betting, lotteries and the multitude of possibilities which come with them, the importance of providing new, exciting and intuitive ways to engage customers and minimise risk are at the forefront of international operators minds. Not content with providing world-leading risk management cover for some of the largest lottery jackpots across the globe, EMIRAT AG is primed to answer the industry’s call with a wide range of bespoke, marketing promotions which are providing a win/win situation for operators and proving once and for all, the risk can be calculated.
The Munich-based company, which has been an established risk management specialist within the gaming industry for 15 years, has underlined its commitment to meeting whatever demands its clients desire with a continued drive in prediction, prize and redemption coverage marketing campaigns which the company’s COO, Andrea Bargholz, believes are what “differentiates EMIRAT AG from other major insurers to the gaming industry.”
Bargholz explained: “We’ve been active in the gaming industry for over a decade now and alongside our insurance services, we have been steadily building additional solutions to enhance financial security, long-term customer investment and, most importantly, bring fun, fresh and innovative promotions to the industry. The campaigns we develop are quite literally restricted only by the imaginations of our operators and the individual desires of their customers. EMIRAT AG’s suite of ideas range from prediction betting games on College Basketball or weather results, to redemption coverage promotions, right through to prize coverage games across golf, football, hockey and almost every activity which has ever been found on a provider’s sportsbook.”
“The benefit of investing in a coverage campaign is twofold, perception and memory,” she added. “We’ve found over the years that any kind of raffle or promotion will improve the perception of your company’s advert messages and increase visibility of your prize and with exceptional prizes you stick in a customer’s memory for longer. For example some of our previous prize coverage contests offer prizes, like the Hole-in-One Gold challenge where winners could win 1kg of gold, which subsequently become a versatile advertisement for increasing brand awareness and market reach as well as for boosting sales. This type of engagement increase for a brand can also be seen in our previous redemption and prediction coverage campaigns which have produced huge successes for lottery and sportsbook operators via popular drives like couponing, money-back guarantees, discounts or point collecting.”
In addition to the bespoke, prize coverage games, EMIRAT AG has also devised and created its own unique technology, the E-VAULT Glass Safe, which has proven a hit with companies at international gaming events increasing a particular game or brand’s visibility and engagement. The safe sees participants try to guess the correct combination to win a Porsche Panamera, BMW or similar prestigious prize.
Bargholz explained: “It’s all about giving the customer what they want and ensuring our promotions tie in with our wider company ethos of meeting any demand which comes from the market. With the Porsche we offered a wide range of options for the winner to ensure the prize was right for them, meaning they can choose the colour, the accessories, or if they wanted to have the cash equivalent of the car instead of the Porsche itself. We follow the industry in terms of what it wants and needs, whether its hole-in-one challenges at a golf tournament, simple packaging promotions or extensive campaigns across POS, TV and social media, EMIRAT AG has got the ideas and the insurance to make any provider stand out from their competitors.”
To find out more about designing individual marketing campaigns which can attract wide attention for your lottery, sportsbook or gaming brand, including risk coverage and insurance options, contact [email protected].
Source: Latest News on European Gaming Media Network
Galaxsys, the award-winning games developer, is proud to announce the launch of Olympian Legends, a new slot game that brings the power and majesty of ancient mythology to life.
More than just a tribute to ancient mythology, Olympian Legends combines breathtaking visuals, innovative features, and dynamic gameplay, promising players an unforgettable journey through the myths of Olympus. As players progress and reveal mythic features, they face the power of ancient gods. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.
This marks the third slot title that Galaxsys has announced over the last two months, following the launches of Funny Faces: Hoglet-Moglet and El Dorado.
What Makes Olympian Legends Special
Olympian Legends stands out by blending rich narrative elements with innovative slot mechanics. The progress bar on the right side of the grid consists of five elements. Each time a winning combination is formed, the progress bar fills from bottom to top, triggering a mythical feature when an element is completed. Additionally, the Buy Bonus option allows players to take fate into their own hands, enabling them to access the bonus game at any time they choose.
Dynamic animations and sound design ensure every encounter with Zeus, Poseidon, and more characters feels like stepping into an epic saga rather than playing a traditional slot.
Vigen Safaryan, CPO at Galaxsys, commented: “Olympian Legends combines strong gameplay mechanics with a detailed and dynamic theme. Our goal was to deliver a slot that feels rewarding to play while offering players a more refined experience through mythology. We paid special attention to balancing the game’s features to ensure that the experience feels dynamic, without overwhelming the player. From the visuals and animations to the way the bonuses unfold, every element was designed to create a journey that feels both entertaining and authentic.”
Olympian Legends is now live and available for Galaxsys’ global network of partners.
The post Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths appeared first on European Gaming Industry News.
The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.
Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.
“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!
Topics on the agenda include:
- Scalable architecture & infrastructure
- AI & machine learning in iGaming
- Compliance & security in regulated markets
- Future-ready platform innovation
- Engineering teams, DevOps, and automation
“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director.
Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.
“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.
The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.
Registration is now open with tickets currently discounted by £200 until 31st May.
The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
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