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Betinvest bolsters third party integration in Africa with M-PESA

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The leading Sports Betting platform provider, Betinvest, has strengthened its commitment to local market partnerships in Africa as it prepares to integrate its payment systems with one of the most popular African networks, M-PESA.

Mobile gaming is one of the primary focuses for Sportsbook and iGaming providers looking to do business in Africa and with analysts predicting key growth of up to one billion mobile internet connections in the coming decade, Betinvest believe adaptability and third part integration hold the key to the continent.

Commenting on integrating with M-PESA and other third parties in Africa and across the globe Betinvest’s VP of Business Development, Valentyn Kyrylenko, explained: “Nowadays, the popularity of mobile phone-based payment solutions is growing, and we are beginning to work actively with them such as with this latest partnership with M-PESA. When adapting to local markets, such as Africa, we provide our clients with the best solutions for their business and are continually improving our set of payment systems to be able to do this. In addition, Betinvest is equipped to provide clients with different options according to their requirements so at the moment there is a surge in cryptocurrencies and we provide the opportunity to carry out transactions in a wide-range of digital currencies to suit each new market.”

As the mobile gaming landscape continues to grow, the industry is in a constant state of flux to embrace new technologies and adapt to the latest trends. Discussing the need to stay relevant in an ever advancing market, Kyrylenko said: “We have grown our payment systems to ensure they adapt to local markets based on what payment systems are the most popular there. However, trends tend to change, and we therefore monitor this and implement new payment systems whenever they’re requested. At this time, players increasingly favour mobile phones and other mobile devices, so we are focusing very precisely on this aspect of our services which is why we are one of the leading companies in terms of the speed and usability of our mobile platform.”

Betinvest continues to set the benchmark for third party integration through its partnerships with industry leading providers such as MicroGaming, GoldenRace and EGT. Following its successful showcase at the inaugural ICE Africa in October and as it prepares to exhibit at SiGMA this month, the company is set to continue that trend across the African and European continents going forward. Kyrylenko stated: “We are a large international company who pride ourselves on our established experience and expertise in third-party integration which makes us fast and efficient in providing our clients with only the highest level of service. A key part of our integration which sets us apart is we also have our own products which we integrate into other platforms allowing us to see the integration process from both perspectives so even when entering a new market, we know what is required for both gaming providers and operators.”

Betinvest will be exhibiting at Stand B46 at SiGMA (28-30 November, Malta Fairs & Conventions Centre, Ta’ Qali). For more information on how Betinvest can help you discover hidden values in your customers at upcoming events, contact Valentyn Kyrylenko, [email protected], +38 067 444 76 31.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Launches Golden Coins Link

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Amusnet has launched its latest jackpot system – Golden Coins Link, designed to elevate player excitement and enhance operator performance. Seamlessly integrated into five popular slots, this progressive system introduces more frequent jackpot opportunities and dynamic features – an exhilarating gaming experience filled with thrills and the potential for significant rewards.

Golden Coins Link reflects Amusnet’s commitment to delivering high-quality, player-centric solutions that help its global network of partners grow and succeed in a competitive landscape. With its captivating gameplay mechanics and seamless integration, the system is set to provide a fresh layer of excitement across online casino portfolios.

At the heart of Golden Coins Link is the Hold & Spin bonus, where players collect special symbols with the chance to unlock big wins. Filling the grid activates the Multiplier Wheel, offering the opportunity to multiply winnings up to 10x or hit one of the top-tier Major or Grand jackpots. Compared to other jackpot systems, Golden Coins Link stands out with its higher frequency of triggering, delivering a more thrilling and rewarding experience.

Golden Coins Link is currently available in five fan-favourite titles:

• 40 Power Hot Golden Coins Link

• Art of Gold Golden Coins Link

• 40 Bulky Fruits Golden Coins Link

• 100 Bulky Fruits Golden Coins Link

• 40 Extra Crown Golden Coins Link

These titles combine familiar themes with the excitement of the new jackpot system, offering players a fresh take on their favourite games.

With its engaging mechanics and business-driving benefits, Golden Coins Link empowers operators to boost retention, increase playtime and maximise revenue.

The post Amusnet Launches Golden Coins Link appeared first on European Gaming Industry News.

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IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025

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International Game Technology PLC (IGT) announced that the Company will unveil its latest portfolio of solutions for the Asia-Pacific market at G2E Asia 2025 at The Venetian Macao, May 7-9 in stand A801. IGT will display a tailored suite of regionally attuned multi-level progressive link and standalone titles, along with the IGT ADVANTAGE casino management system (CMS). IGT’s innovative G2E Asia 2025 portfolio is designed to deliver enhanced player entertainment, increase customer loyalty, drive performance and meet the needs of the local market.

“Over the past 12 months, IGT has seen clear results in our realigned focus for Asia, and at G2E Asia 2025, we will expand upon this successful strategy with a product portfolio designed to deliver even more depth and entertainment to operators and players. IGT’s global strength, paired with our localized focus, allows us to develop compelling offerings that provide variety across casino floors and will help increase our regional footprint for our electronic gaming machine and systems portfolios,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.

“With the recent appointment of new talent and partnerships, IGT remains focused on strengthening our commitment to the region by delivering a compelling product portfolio at G2E Asia. In addition to new multi-level progressive links, like the global sensation Tiger and Dragon and the locally developed Ying Fu Wa Fa Fa Fa, which takes our proven Ying Fu Wa to the next level, plus the revolutionary IGT ADVANTAGE CMS, we are set to write a new chapter in Asia by enabling our customers to diversify their gaming floors and drive performance,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.

Some key highlights for G2E Asia attendees to discover in IGT’s stand will include:

• Tiger and Dragon Link: An extension of IGT’s global hit Tiger and Dragon, this regionally attuned link powers up performance and gameplay with Cash on Reels and a lock and respin bonus with a unique betting structure that unlocks larger values and more win opportunities. Available on IGT’s PeakSlant49, PeakCurve49 and CrystalCurve cabinets, Tiger and Dragon Link also offers the chance to multiply wins up to 10x and includes the popular multi-pot collection feature for an entertaining gameplay experience.

• Ying Fu Wa Fa Fa Fa Link: This innovative link takes an IGT proven performer to the next level. Building on classic and player-favorite Ying Fu Wa gameplay, this new evolution includes a revolutionary ‘888 Feature’ and the addition of a new progressive jackpot that accumulates rewards throughout gameplay. Available in two game titles, Blessing Fortune and Overflowing Joy, with free games for variety and entertainment, Ying Fu Wa Fa Fa Fa Link is available on IGT’s PeakSlant49, PeakCurve49, PeakSlant32 and PeakDual27 cabinets.

• Rising Rockets Link: This multi-level progressive link is currently boosting player entertainment and performance on casino floors across Asia. Available in two complementary game titles, Emperor and Empress, Rising Rockets Link offers three different lock and respin bonuses, scalable bonuses, multi-denomination options and multiple jackpot opportunities during the bonus features. It is available on the PeakSlant49, PeakCurve49 and CrystalCurve cabinets.

• Money Gong Link: Packed with entertainment and a variety of gameplay experiences, the new Money Gong Link offers an innovative lock and respin bonus feature that includes three different gameplay modifiers, ‘Multiplier’, ‘Vortex Pays’ and ‘Prize Boost,’ for more chances to win. With a unique Money Gong bonus play-off for the chance to win the Money Gong jackpot, this new link is available on IGT’s PeakSlant49 and PeakCurve49 cabinets.

In addition to IGT’s demonstration of the exciting gaming portfolio covering more than 60 individual game titles, the IGT Systems team will demonstrate the differentiating features of IGT ADVANTAGE, including exciting bonusing options for Asia and IGT’s award-winning Cardless Connect and Resort Wallet solutions. Offering a modular design that supports convenience-driving apps, IGT ADVANTAGE drives the player experience forward while helping optimise casino operations. Through IGT’s HTML-based M5 technology, operators can deliver personalised real-time promotions, bonuses and more to the player via the cabinet’s service window.

The post IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025 appeared first on European Gaming Industry News.

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TaDa Gaming reveals golden prizes in Coin Tree

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Classic slot offers a fresh spin on fortune with up to 888x multipliers

Award-winning slot provider TaDa Gaming has unveiled its newest title, where the Chinese God of Wealth rewards lucky players in Coin Tree.

Set against the background of glimmering trees filled with coins, the game centres around the Golden Coin Tree symbol, which appears on the reels and can award random multipliers of up to 888x the bet.

Coin Tree is based around a classic 3×3 slot, with artfully created graphics and a simple gameplay to evoke the feel of classic machines with a modern twist. Low volatility and frequent wins make the game perfect for players who enjoy simple yet engaging action.

Landing any winning combination on the single payline awards a minimum of 8x the bet, ensuring frequent wins and consistently satisfying payouts.

Coin Tree is the latest addition to TaDa Gaming’s growing collection of engaging titles with rewarding features.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Coin Tree embodies all the simplicity and excitement of a traditional slot game.

“We wanted to create a title that is easy to play but still delivers big win potential, and we think players will love the thrill of chasing the 888x multiplier.”

The post TaDa Gaming reveals golden prizes in Coin Tree appeared first on European Gaming Industry News.

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