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SportCaller boosts retention with new William Hill-Racing Post partnership

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SportCaller boosts retention with new William Hill-Racing Post partnershipReading Time: 2 minutes

 

FTP specialist partners with leading horse racing and betting operators to drive acquisition and retention via Lucky7 game

 

SportCaller, the free-to-play sports-game specialist, and William Hill have announced a deal with Racing Post to raise the profile of one of their flagship games, Lucky7, and optimise its penetration among Racing Post’s ever-expanding audience.

William Hill’s affiliate team was instrumental in putting this premium partnership in place as a means of driving acquisition within a targeted, fertile base of racing fans.

Lucky7 is a weekly free-to-enter competition in which players compete for a prize pot of up to £100,000 by selecting the winners of seven televised races every weekend on ITV Racing. And if the jackpot isn’t won, then the top entry each weekend still scoops a £1,000 consolation prize.

This easy-to-integrate game was initially rolled out in 2017 in conjunction with William Hill, where it provably accelerated account acquisition and increased betting activity for clients. Lucky7 now aims to repeat the feat, leveraging its core retention strengths across all Racing Post’s digital services.

Lucky7 has been customised by SportCaller to drive retention across all platforms, boosting the user experience on a sport which historically has a huge impact on UK revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.

In a largely standardised landscape for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep player engagement.

SportCaller MD Cillian Barry said: “Having worked successfully with William Hill on Lucky7 over the past two years, we are now thrilled to expand the partnership with Racing Post, whose brand and audience represents a perfect fit for this game.

“It’s so gratifying for our games to have been integrated by two household names so intimately connected with horse racing. After all, it’s a sport which was our first love at SportCaller, having created the original free-to-play jackpot game with Sky Bet and Channel 4 Racing way back in 2014.”

Tom Warren, Online Marketing Director at William Hill said: “We’ve already seen that Lucky7 goes straight to the heart of account-acquisition and retention, with its intuitive nature and logical gameplay having a very broad appeal amongst our customers. Joining forces with Racing Post will help take the game to the next level, and the prospect of bringing it to such a passionate and enthusiastic audience is very exciting. The game will be in good company, sitting alongside the rest of Racing Post’s top-class stable of content.”

All SportCaller’s games can all be easily accessed via mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

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N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening…

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

The post Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

Published

on

N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details 👇🏼

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening… 🥁

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

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Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX

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Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.

JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.

With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.

For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:

“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”

The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.

Chris Scicluna, Co-Founder at Sharedluck, said:

“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”

The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.

Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact

Romans Kozlovskis

Senior Content & PR Manager

[email protected]

The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.

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