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SBTech signs five-year sportsbook extension with betting powerhouse Bethard
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Scandinavian sports betting group continues successful partnership to drive further international expansion
SBTech, the leading sports betting and gaming technology supplier to the regulated iGaming sector, has confirmed a five-year partnership extension with Bethard, in a deal that underpins the operator’s continued aggressive international expansion strategy.
The supplier’s sportsbook, complete with the industry’s most technologically advanced pre-match and in-play betting features, has been central to Bethard’s exceptional financial results, with exponential growth across the company’s multi-brand portfolio in key regulated markets including the UK.
Bethard enjoyed its most successful summer, becoming one of the top performers in the SBTech partner network during the football World Cup. This was also driven by “The Zlatan Challenge”, a unique World Cup prediction tournament fronted by the soccer legend, offering a total prize pool of €200,000.
As Bethard moves to widen its international footprint, SBTech’s award-winning sportsbook will continue to be at the core of its multi-year plan to cement its status as one of the leading Nordic and global betting brands.
Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.
“We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”
Erik Scarp, CEO of Bethard, added: “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.
“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy. Our continuing relationship with SBTech means the future is very bright indeed.”
About SBTech
SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 20 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.
The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.
Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues. For more information, visit: www.sbtech.com
Set on becoming a world leading sportsbook, whilst at the same time offering a state-of-the-art technical platform for its B2B customers, Bethard Group is building the next generation igaming company. We are driven, innovative and willing to take smart, calculated risks. The Bethard mission is to give potential winners across the globe the best gaming experience possible, by striving to improve our products, service, technology, communication and our game every day, all the time. That’s what we do to make sure winners keep joining us.
Source: Latest News on European Gaming Media Network
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Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal
New content partnership sees maverick game studio hit Octavian Lab platform
Award-winning game studio Peter & Sons has amped up its presence in the Italian market thanks to a new deal with Octavian Lab.
Rome-based software provider Octavian is a major supplier of igaming solutions to the Italian market, and the deal sees it become one of Peter & Sons’ main aggregate partners in Italy. The company powers big players like Entain-owned Eurobet, Snaitech, Sisal, Betfair and many others. Octavian Lab has recently received a special mention as best aggregator of the year during EGR Italy awards 2024.
Under the new partnership, Peter & Sons first went live with Italian gaming powerhouse Eurobet. Founded in 1995, the brand is an igaming pioneer, having offered digital betting since 1999. As a land-based sports betting operator, it’s one of the most recognizable gaming brands in Italy.
Peter & Sons has been wowing the industry since its 2019 formation with a stream of games that dare to be different.
Drawing on influences from everything from cult comic books and cartoons to obscure science fiction, and with an emphasis on storytelling, audio-visual excellence and playability, the maverick Barcelona-based studio is creating some of the most strikingly original and avant garde casino games on the market today.
The studio picked up three awards at the recent MiGEA Malta iGaming Excellence Awards 2024, including Best New Slots Developer of The Year.
Yann Bautista, Founder and Commercial Director at Peter & Sons said: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”
Emanuele Nocentelli, CEO at Octavian Lab said: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”
The post Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal appeared first on European Gaming Industry News.
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Amusnet Releases “10 Bulky Fruits” Video Slot
Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game.
This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.
10 Bulky Fruits video slot tempts with entertainment and a variety of lucky symbols. Enjoy the fruitilicious bouquet the game offers.
Gamble
Play the game and multiply the winning through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “10 Bulky Fruits” Video Slot appeared first on European Gaming Industry News.
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Thunderkick strikes again with bowling bonanza Split Happens
Stacked Walking Wilds and Power Reset feature deliver 3,000x win potential
Independent slots studio Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience.
The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.
Base game action is enhanced by Walking Stacked Wilds, which award a minimum of two respins whenever reels two, three or four are filled with bowling pin Wild symbols. Wilds are transformed into Stacked Wilds and move one position toward the outside of the reels with each respin, boosting wins until they leave the grid.
If a Walking Stacked Wild lands on reel three, the Split Happens feature is triggered, cutting the icon in half and placing a Stacked Wild on both reels two and four before respins commence.
The bonus round is activated when three bowling ball scatters are collected in the bonus meter, with five Free Spins awarded. During the feature, a multiplier remains in place above the reels, which increases by 1x with each respin and is applied to all wins featuring a Stacked Wild.
Every time a Stacked Wild lands, the Power Reset feature resets the Free Spins counter to 5, while retaining the existing multiplier to significantly increase wins.
Split Happens is a vibrant addition to Thunderkick’s constantly evolving product portfolio that showcases the provider’s distinctive approach to game creation, leveraging its best-in-class production team to deliver immersive and entertaining gameplay.
Mike Collins, Game Product Owner at Thunderkick, said: “We continually strive to diversify our product portfolio to appeal to a broad player base. Split Happens is our latest creation that combines whimsical graphics with 3,000x win potential to provide something a little different for players.
“In a highly competitive market, embracing themes rarely utilised allows us to stand out as a brand and provide real value for our operator partners.”
The post Thunderkick strikes again with bowling bonanza Split Happens appeared first on European Gaming Industry News.
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