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Betsson Group goes live with Enteractive’s new (Re)activation Cloud to strengthen loyalty and responsible gaming
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AI-driven platform to boost player retention and reduce churn rates
Enteractive, a pioneer in player retention solutions, has launched (Re)activation Cloud – the iGaming industry’s first fully fledged, AI-driven platform for large-scale personal player retention and win-back.
The new automated service, which is now live with Betsson Group, makes it possible for operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control. Through (Re)activation Cloud, operators can re-engage their player base with Enteractive’s industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.
Connected via a simple API integration, the platform allows for AI-driven engagement scheduling and optimisation, with the idea of having easily configurable settings for bonuses, lapsed periods and other key parameters.
A real-time dashboard provides CRM managers with live control and the ability to monitor player survey results, as well as responsible gambling measures.
Mikael Eliasson, Outbound Strategy Manager at Betsson Group, said: “We’ve been working with Enteractive for many years and with (Re)activation Cloud, they are really stepping up the game to make player retention and premium-quality churn prevention easy to use and an essential tool that no operator can be without.
“This also safeguards our data, in regards to GDPR, from a company- and customer’s perspective to be assured that all is handled in respect to their integrity and protection for any responsible gaming related area.”
Enteractive CEO Mikael Hansson added: “(Re)activation Cloud is a real game changer. We’ve been developing the service for three years in order to make this happen, and now it’s here.
“(Re)activation Cloud is all about delivering real personal customer relationship conversation through an API. Following a simple integration, CRM managers can simply sit back and watch churn rates drop and active players come back, driving bottom line results with no risk.”
Enteractive will be demonstrating (Re)activation Cloud at SiGMA 2018 at stands ST106 and ST125, between 28-30 November at the Malta Fairs & Conventions Centre in Ta’ Qali.
To arrange a meeting with Enteractive’s Head of Business Development at the show, please contact us at [email protected].
About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.
Source: Latest News on European Gaming Media Network
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ACR POKER AND CHRIS MONEYMAKER LAUNCH ‘MONEYMAKER MYSTERY MILLION’ WITH $1 MILLION GUARANTEED PRIZE POOL
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A $109 buy-in allows players to take their shot at big bounties and poker glory, plus hundreds of qualifier flights, beginning Sunday, November 2nd
ACR Poker and poker legend Chris Moneymaker have announced the launch of the Moneymaker Mystery Million, a thrilling new online poker event giving players of all levels the chance to pursue their own million-dollar moment. Inspired by Moneymaker’s iconic journey from a modest buy-in to a world championship title, the tournament features a $1 million guaranteed prize pool and bounties worth up to $100,000.
For just $109, players can compete on their own schedule, joining hundreds of Day 1 flights from Sunday, November 2nd through Monday, December 1st to build their stack and aim for the final table. Every knockout triggers an instant surprise bounty, adding an extra layer of excitement to the competition.
Day 2 of the tournament takes place on Monday, December 1st at 3:05pm ET, culminating in the final table on Tuesday, December 2nd at 4:05pm ET, where the ultimate Moneymaker Mystery Million champion will be crowned.
“There’s nothing better than seeing everyday players turn a modest buy-in into something incredible,” said Moneymaker. “The Moneymaker Mystery Million tourney is all about giving everyone that shot — big action, thrilling bounties, huge prizes, and the chance to create their own poker story. Grab a seat, play your way, and I hope to see you at the tables.”
Players can also earn a spot in the Moneymaker Mystery Million through $50K worth of freerolls, offering multiple chances to join the legendary event for less.
For players looking for even more action, ACR Poker also runs the weekly $109 buy-in Sunday Moneymaker, featuring a $300,000 guaranteed prize pool every Sunday, and a $400,000 prize pool on the final Sunday of each month.
Fans and poker players can follow the Moneymaker Mystery Million final table action live-streamed on ACR’s Twitch channel on Tuesday, December 2nd.
For more information on the Moneymaker Mystery Million, visit ACRPoker.eu.
The post ACR POKER AND CHRIS MONEYMAKER LAUNCH ‘MONEYMAKER MYSTERY MILLION’ WITH $1 MILLION GUARANTEED PRIZE POOL appeared first on European Gaming Industry News.
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Team Vitality, a leading global esports organization, is proud to announce its new official partnership with Skin.Land, a premier online marketplace for buying and selling Counter-Strike 2 skins.
This collaboration reflects the shared ambition of both brands to offer players and the esports community the safest, smoothest, and most modern CS2 skin trading experience possible.
An alliance between two leaders driven by innovation and community
Renowned for its reliability, speed, and user-friendly design, Skin.Land has established itself as a trusted platform for Counter-Strike 2 players and collectors. The marketplace stands out for its instant cashouts, market-leading prices with no hidden fees, top-tier transaction security, and 24/7 customer support, making it one of the most premium and efficient platforms in the industry.
These values perfectly align with Team Vitality’s DNA, defined by performance excellence, community engagement, and a constant pursuit of innovation. Together, Skin.Land and Team Vitality share the same ambition: to provide CS2 fans with a trusted and high-quality environment.
A partnership designed for Counter-Strike fans
As part of this collaboration, Skin.Land and Team Vitality will roll out a series of digital and in-person experiences to bring added value to the CS2 community.
A dedicated landing page for Team Vitality fans will soon go live, featuring exclusive offers such as bonuses, promo codes, and giveaways. This initiative supports Skin.Land’s strategy to strengthen its credibility and visibility within the Counter-Strike ecosystem, while fostering long-term partnerships with leading industry players like Team Vitality.
“We’re delighted to welcome Skin.Land to the Team Vitality family. Partnering with such a trusted and innovative brand within the Counter-Strike ecosystem is a strong signal of reliability for us. Their constant focus on delivering a safe, transparent, and high-quality experience for players perfectly aligns with our own values. This collaboration reflects our commitment to working with the best to continue growing our ecosystem,” said Nicolas Maurer, CEO of Team Vitality.
“We’re proud to partner with Team Vitality, a team that represents the very best of Counter-Strike – discipline, consistency, and an unstoppable drive to win. Their commitment to excellence reflects the same principles that drive us at Skin.Land. Together, we aim to elevate the experience for players and fans alike, combining the Team Vitality spirit with our dedication to building a trusted and innovative platform for the community” Skin.Land Team.
The post Team Vitality welcomes Skin.Land as Official Partner appeared first on European Gaming Industry News.
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Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation
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Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
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