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Playtech BGT Sports adds Build-A-Bet feature to its Bet Tracker app

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New integration of latest tool modernises retail betting

 

Playtech BGT Sports (PBS), the leading supplier of Self-Service Betting Terminals (SSBTs), has enhanced its popular Bet Tracker app with the integration of Build-A-Bet.

Bet Tracker allows retail customers to place bets on SSBTs, then track their progress on mobile devices away from the shop, cashing out on the live action if they so choose.

With the new Build-A-Bet feature they will now be able to compile and save selections into a betting slip on their device away from the shop for later placement at the terminal via a unique QR code.

John Pettit, PBS’s UK, Ireland, Asia and Australia Managing Director, said: “Bet Tracker is helping to change the face of retail betting. It already has a large following among customers of our partners, and the ‘anytime, anywhere’ tool will further boost customer engagement and loyalty for both big and small retail operators.

“The addition of Build-A-Bet will make it even easier for customers to place bets at their own convenience and will be a popular addition for those who want the convenience of mobile combined with a physical retail experience.

“Bet placement will now be much quicker and more efficient, enabling more transactions and less bet processing time at the terminal.”

Operators are able to add their own branding within the BetTracker product and there are options for Build-A-Bet to be integrated into their own app.

Bet Tracker was introduced by PBS 18 months ago across both iPhone and Android and has experienced impressive growth and an incremental increase in transferred bets each week.

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total 5,800 employees across 17 countries and is headquartered in the Isle of Man.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Galaxsys Presents Slap Shot – A New Slap-Tastic Turbo Game

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Galaxsys, an innovative games studio known for its creativity and commitment to innovation, has just launched its latest turbo game, Slap Shot. This new release combines a simple yet exciting concept with engaging mechanics to offer a thrilling experience for players.
About Slap Shot
The game challenges players to deliver the perfect slap to their opponent using customisable features. Players specify their desired bet amount, choose their slap tools and characters, and aim to deliver a successful slap to win. With customisable options allowing players to select their preferred tools and characters, each round is a satisfying adventure.
Bonus rounds appear when players deliver a powerful hit that disorients the opponent or purchase a bonus round, adding an extra layer of excitement.
Features & Highlights
Slap Shot offers a wide range of in-game features and highlights, creating a truly engaging experience for players. Here are the main highlights of this turbo game by Galaxsys.
Character Customisation
Slap Shot lets players personalize their experience by choosing their characters and slapping tools, making each round more fun and engaging.
Bonus Mode
Bonus rounds appear when players deliver a powerful hit that disorients the opponent or when they purchase a bonus round.
Engaging Gameplay and Animations
With a focus on player satisfaction, Slap Shot features a visually appealing and user-friendly design.
Auto Bet
The feature allows players to switch to the mode where the system places bets automatically.
Staying true to Galaxsys’ dedication to delivering unique and memorable games, Slap Shot is a standout addition to the studio’s growing portfolio.

The post Galaxsys Presents Slap Shot – A New Slap-Tastic Turbo Game appeared first on European Gaming Industry News.

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SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’

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 SuperScale, the game business analytics company, announces it has secured an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform, the ultimate game business analytics platform.

SuperPlatform solves a critical industry challenge: aligning changes in game business strategy from top to bottom with consistent and trustable data that is always up-to-date. The platform provides executives with a single source of reliable, standardized business insights from across the organization in order to execute data-backed strategies with coherence and confidence. After a soft launch in August 2024, 60 studios are already using SuperPlatform to understand their entire business in one integrated platform.

The fresh funding round was led by existing investors including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund, along with new investor Strecko Investments. Following the successful soft launch and strong market adoption of SuperPlatform, SuperScale has already become cashflow positive and is extending the current funding round by a further $2.15 million by the end of 2024, positioning the company for sustained success.

The no-SDK SuperPlatform integration ensures consistency of business data from over 40 sources across marketing, product, and finance, providing an all-in-one, AI-powered view of games business performance. It brings games studios and publishers all the flexibility and data ownership of an internal solution at a fraction of the cost of today’s fragmented tools. SuperPlatform includes advanced features such as predictive modeling, automated data health monitoring, and hundreds of standardized use cases—all tailored to the unique needs of individual decision makers inside game organizations of all sizes.

A standout feature of SuperPlatform is its ‘Command Center’ which enables gaming executives and investors to model shifts in strategy, and execute them across their organizations. Whether a CEO of an indie studio focused on maximizing short-term cash flow or a Portfolio GM aiming to boost first-year profits in a larger gaming organization, SuperPlatform provides decision-makers with the accurate success criteria needed to align their teams with the organization’s goals.

Ivan Trančík, Founder and CEO of SuperScale, commented:

“Apple’s privacy changes and the post-pandemic slump rocked the games industry. CEOs, CFOs and investors have been kept up at night, scrambling to implement radically different business strategies across their organizations. By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions.”

He added:

“SuperPlatform is our flagship SaaS offering and is the culmination of eight years of  internal development, encompassing all the tools and models developed by SuperScale. It has already delivered record profits to our partners as part of our existing complementary solutions and, by offering it as a unified platform, we can empower a much broader range of studios to achieve unprecedented results.”

Michal Csonga, partner at Zero One Hundred, said:

“SuperScale has executed a stellar corporate and product transformation during the most turbulent period in the history of the gaming industry. They have consolidated years of expertise into one software platform. SuperPlatform saves game studios and developers significant time and costs and increases profits drastically. We are thrilled to support this success story that is reshaping this global industry.”

Founded in 2015, SuperScale has long been known for offering a suite of solutions to game developers and publishers, powered by the proprietary analytics technology that now underpins SuperPlatform. By making it available to all on a subscription basis, SuperScale completes its transition from a service-based to a SaaS (software-as-a-service) model. To find out how SuperPlatform can unlock your game’s true potential, simply copy the link of your game in the Google Play or App Store into the platform’s Revenue Uplift  calculator.

The post SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’ appeared first on European Gaming Industry News.

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GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success

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SiGMA Europe 2024 closed the year with a bang, and GR8 Tech seized the spotlight, leaving a lasting impression on industry leaders and professionals. The event proved pivotal for GR8 Tech, with nearly 300 meetings showcasing robust interest in its offerings. Of these, 15 discussions are already progressing toward long-term agreements, laying the groundwork for expanded partnerships and future business launches. The event highlighted the demand for customizable iGaming solutions and GR8 Tech’s impactful presence at the year’s grand finale.

Kiril Nestorovski, Sales Director at GR8 Tech: “What’s really grabbed attention in SiGMA Europe is our openness to discuss and be flexible, but what truly surprises people is the quality of our products. I’ve had clients react with phrases like, “Can I touch the screen to see if it’s real?” when they saw our demos. That kind of response speaks volumes about the impact our products have, especially in the sportsbook area.”

Sharing Expertise: Panel Discussion Takeaways

At the “Trends and Predictions for 2025” panel, GR8 Tech CEO Evgen Belousov and other industry leaders shared insights into esports and sportsbooks’ future, spotlighting AI-driven personalization, opinion-based betting, and esports as key disruptors.

The panelists drew a fascinating parallel between sportsbooks and streaming platforms. As competition intensifies, operators are now juggling multiple feed suppliers to deliver exclusive, tailored content. Much like streaming services fighting for exclusive rights, sportsbooks are investing in diverse and unique betting experiences to stand out. Diversification is now becoming essential for staying relevant in the market.

Belousov explored how sportsbooks are evolving from casino add-ons to profitable standalone ventures, redefining their role within the iGaming ecosystem. The panel underscored AI’s transformative impact on player acquisition, gamification, CRM, and risk management – all the areas where GR8 Tech leads the way with practical innovations aimed at increasing operators’ profitability.

Opinion-based betting – wagering on elections or entertainment outcomes – emerged as a rising trend, appealing to younger, tech-savvy players seeking interactive experiences. Esports also increased its role as a game-changer, with younger generations gravitating toward familiar titles like Dota 2 and Counter-Strike over traditional sports.

Focus for 2025: Driving Innovation

Yevhen Krazhan, CBDO at GR8 Tech: “As we wrap up 2024, I’m proud to say that GR8 Tech has exceeded expectations, performing at 150% of our initial goals. The demand and interest in our solutions have been overwhelming, and we’re excited to see how the trends of reactivation and investment growth continue into 2025. With strong momentum from events like SiGMA and the upcoming ICE, we are poised for another successful year. Our strategic focus remains clear – leading the charge as a global sportsbook platform. We’re ready for what lies ahead, and we’re confident that 2025 will be another great year for GR8 Tech.”

As the year comes to a close, the partnerships forged at SiGMA Europe 2024 have paved the way for GR8 Tech’s next major event: ICE 2025. Building on this year’s success, GR8 Tech will showcase its cutting-edge solutions and push iGaming boundaries, solidifying its industry leadership. Stay tuned for exciting developments and join us at ICE 2025!

The post GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success appeared first on European Gaming Industry News.

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