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InComm Partners with Xsolla to Enable Online Game Account Funding with Cash at GameStop

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InComm, a leading prepaid product and payments technology company, announced today that it has partnered with Xsolla, the one-stop-shop for game developers to launch, monetize and scale their games globally, providing a unique solution for cash-preferred gaming consumers.

GameStop will be the first video game retailer to leverage InComm’s cash-based payment technology platform, VanillaDirect™ Pay, to allow Xsolla’s customers to use cash to load their gaming accounts at any of GameStop’s more than 3,800 locations across the U.S.

This will allow gamers to buy online game subscriptions or in-game currency without needing a credit card or traditional banking account. Leveraging the VanillaDirect Pay solution will help Xsolla fill a significant market need in which 52 percent of their end users prefer to pay with cash.

“The growth of online and mobile gaming has presented retailers with a new and attractive way to reach consumers,” said Matt Lanford, Senior Vice President and General Manager, Financial Services at InComm. “Allowing consumers to fund their gaming accounts in-store using cash gives them the options they need to keep playing. Video game consumers are fully devoted to their game of choice and will be loyal to the retailers that help them play. Now, retailers can capture that loyalty, drive foot traffic and encourage additional purchases. It is a win-win for both sides of the register.”

Xsolla offers game developers a suite of tools and services that enables them to self-publish and monetize their games globally. It provides payment and billing solutions to some of the most popular online and mobile games in the world including Smite, Phoenix Point and PUBG. Xsolla’s partners’ games are played by over 50 million active monthly users. If those users want to fund their gaming account with cash, they only need to bring a barcode supplied to them through the game’s website or app to one of GameStop’s locations across the country. After the barcode is scanned and the payment is collected, the customers’ accounts will be updated.

“This partnership with InComm and their VanillaDirect Pay technology, allows us to give cash-preferred players the ability to quickly and conveniently fund their accounts, and get back to playing the games they love,” said Aleksandr Agapitov, CEO of Xsolla. “Our goal is to develop the tools and services that level the playing field by giving all of our game developers, from indie to enterprise, the ability to monetize their games to all gamers, at all GameStop stores. In turn, GameStop will have access to the hundreds of indie games we serve. Everyone wins.”

VanillaDirect is InComm’s proprietary suite of cash-based payment solutions, and VanillaDirect Pay is the latest solution launched under its banner enabling consumers to digitize cash at retail such as GameStop.

For more information about VanillaDirect, please visit www.VanillaDirect.com.

About InComm

By building more value into every transaction through innovative payment technologies, InComm creates seamless and valuable commerce experiences. InComm’s unique products and services – which range from gift card malls to enhanced payment platforms – connect companies across a wide range of industries including retail, healthcare, tolling & transit, incentives and financial services to an ever-expanding consumer base. With more than 25 years of experience, over 500,000 points of distribution, 366 global patents and a presence in more than 30 countries, InComm leads the prepaid and payments industry from its headquarters in Atlanta, Ga. Learn more at www.InComm.com.

About Xsolla

Xsolla delivers a comprehensive suite of tools and services that make it easy to launch and monetize games and products globally. Serving only the video game industry, the Xsolla product suite caters to businesses from indie to enterprise, with: Pay Station and its #1 Anti-fraud solution, Partner Network, Site Builder, Store, Login, and Launcher. These Xsolla tools work seamlessly to eliminate the friction in distribution, promotion, sales and payments so developers, publishers, and platform partners can increase their audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation. For more information, visit www.xsolla.com.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Newzoo x Tebex Report: How Gamers Are Spending in 2025

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How players pay is changing, and so is how much they spend.

Tebex, the leading payments solution for gaming reaching $1Bn in processed payments, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.

Unlocking Games Revenue: Player Behavior and Payment Trends in the West”

Key Findings:

  • NA is the top spending region globally:

    • NA average: $324.9 per payer

    • EU average: $125.4 per payer

  • Motivations for spending differ by region:

    • NA has a desire for expression:

      • 34% of players spend to unlock exclusive content and 29% to personalize characters

    • EU has a value-driven behavior:

      • 28% of players citing special offers or good prices as their top reason to spend.

  • EU: DLC, microtransactions, and subscriptions account for nearly 50% of PC game revenue (and 1/3 of console game revenue)

  • NA: leads in Buy Now, Pay Later adoption with $80 ATV, tied with Crypto.

  • In LATAM, Africa, and APAC: local wallets  are becoming the go-to payment method

 

The post Newzoo x Tebex Report: How Gamers Are Spending in 2025 appeared first on European Gaming Industry News.

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Nazara Doubles Q1FY26 Revenues to ₹498.8 Cr; EBITDA Up 90% to ₹47.4 Cr and PAT Increases by 118% to ₹51.3 Cr

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Board approves stock split and 1:1 bonus issue

Nazara Technologies Limited (“Nazara”) posted a sharp growth in Q1FY26 with revenues of ₹498.8 crore (+99% YoY) and EBITDA of ₹47.4 crore (+90% YoY). The core gaming business achieved a 24.4% EBITDA margin, reflecting strong execution of its IP-led gaming strategy.

PAT in Q1FY26 was ₹51.3 crores, marking a 118% YoY increase and underlining the company’s continued ability to generate sustainable profits even as it invests for growth.

Growth was led by strong performances from Fusebox, Animal Jam, and Curve Games, supported by the company’s Centers of Excellence in User Acquisition and Analytics. “We are seeing early results from our sharpened focus on IP-led gaming and are reinvesting this momentum into expanding our IP portfolio and strengthening UA to drive sustained growth. We have also strengthened our leadership team with recent appointments bringing deep expertise in gaming,” said Nitish Mittersain, Joint MD & CEONazara Technologies Ltd.

The board also approved Sub-division of equity shares and issue of Bonus Shares as follows:

  1. Sub-division of 1 (One) equity share of face value of Rs. 4/- (Rupees Four) each fully paid-up into 2 (Two) equity shares of face value of Rs. 2/- (Rupees Two) each fully paid-up; and
  2. Issue of bonus equity shares in the ratio of 1:1 i.e., 1 (One) bonus equity share of Rs. 2/- (Rupees Two) each for every 1 (One) equity share of Rs. 2/- (Rupees Two) each fully paid-up.

 

The post Nazara Doubles Q1FY26 Revenues to ₹498.8 Cr; EBITDA Up 90% to ₹47.4 Cr and PAT Increases by 118% to ₹51.3 Cr appeared first on European Gaming Industry News.

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BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States

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US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.

BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.

Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:

“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”

ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”

BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.

This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.

About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.

About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.

The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.

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