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N1 Partners once again proved its strength in the industry at the SBC Summit 2025 in Lisbon, held from September 16 to 18. With its Surf on the Wave to Success concept, the company brought a surf-inspired atmosphere to the event and returned home with a prestigious recognition.

At the Affiliate Leaders Awards 2025, N1 Partners was named Best Affiliate Program (Silver)  — the first standalone ceremony dedicated to the affiliate industry.

“This nomination is a recognition of our focus on more than just numbers – it’s about building a strong community, growing brand awareness, and creating bold campaigns that inspire. At N1 Partners, we believe that trust, transparency, and creativity are what set us apart, and being ranked among the Best Affiliate Programs proves that this approach truly delivers value for our partners and the industry as a whole,” — commented Alexa Bond, Head of Affiliates at N1 Partners.

Riding the Wave of Business Success

Over three days in Lisbon, N1 Partners achieved the following:

• 300+ meetings with current and new affiliates
• Hundreds of Surf on the Wave to Success merch packs delivered to partners
• Strategic discussions on ongoing campaigns, including the year-long N1 Puzzle Promo running until the end of 2025

“Lisbon gave us the chance to meet with our top partners, strengthen relationships, and exchange insights on offers and analytics that drive efficiency. We also focused on strategies for the N1 Puzzle Promo — a campaign that continues until the end of the year and culminates with the grand prize of a Robinson R22 Beta II helicopter. These conversations are exactly what keeps our partnerships growing stronger,” — added Alexa Bond.

Surf Trip Dreams Come True

At the booth, the company organized a raffle for an all-inclusive surf camp trip, which included flights, villa accommodation, professional coaching, and a custom surfboard. More than 100 guests of the N1 Partners booth participated, and one lucky winner received the prize.

“I love winning. And when I saw the giveaway, I knew I had to be there. The idea of ‘Surfing On the Waves to Success’ really resonates with me. I believe that success is not just luck, but alignment — the inner and outer work that underpins true achievement.” — shared the winner.

Making Waves in Media and Community

The N1 Partners booth remained vibrant throughout the summit. The company speakers  joined over 10 interviews and live media sessions with leading affiliate outlets and iGaming brands. The N1 Partners team also attended/visited the SBC Legends Charity Game, supporting the initiative that aligns with the brand’s values and sharing in the positive spirit of the event.

Next Stop: Rome — All Roads Lead to SiGMA

SBC Summit 2025 offered three days of networking, achievements, and new opportunities. The next stop for N1 Partners will be SiGMA Central Europe 2025 in Rome, embracing the concept that all roads lead to Rome. This event will also be one of the decisive stages in the ongoing race for the helicopter in the N1 Puzzle Promo.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands. With a strong presence in 10+ Tier-1 GEOs, a portfolio of 12 active brands reaching Reg2Dep rates of up to 70%, and a trusted network of 10,000+ affiliates worldwide, the company delivers competitive deals for top partners — CPA up to €650 and RevShare up to 45% — to ensure partners always ride the wave of success.

Be number one with N1!

The post N1 Partners Made Waves at SBC Summit 2025 with new Award, Surf Trip Giveaway and Partner Highlights appeared first on European Gaming Industry News.

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Today, Video Games Europe is proud to launch the ‘Pixels to Policy’ campaign – a comprehensive showcase of the economy, the jobs, the games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.

The campaign strives to explain the industry to people who aren’t familiar with video games – and to ensure that policymakers around Europe are well-informed about an industry that creates a pastime enjoyed by 54% of Europe’s population, employs 116,419 skilled workers and has a revenue of 26.8 bn Euros.

Video Games Europe’s CEO, Simon Little, said: “It can be difficult to explain the multi-faceted nature of video games and the sector as a whole – especially to people who may not have picked up a pad, or turned on a PC or console to experience the many joys and benefits of video game play.  We hope that this campaign will enlighten, inform and inspire.”

The campaign will explain:

1. the industry makeup and how games are made.
2. what PEGI is and how it strives to protect those who play online.
3. the many business models and why they have been created.
4. the huge consumer choice available, may it be genres of games, platforms to play them on, free or paid games, games for an older audience or for all ages, in-game activities, single or multi-player games, and much more.

The post FROM PIXELS TO POLICY – THE ULTIMATE SHOWCASE OF EUROPE’S VIDEO GAMES SECTOR appeared first on European Gaming Industry News.

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Boomerang Partners participated in the SBC Summit Lisbon from September 16th to 18th, one of the main events in the iGaming and online betting industry. The event was attended by over 30,000 delegates, with over 1,500 visiting Boomerang Partners at Booth F1. It became a focal point for exhibition visitors, thanks to interactive activations, unique performances by artists, and a raffle featuring authentic memorabilia from sports legends.

Unique booth concept and theatrical performances

The SBC Summit marked a significant milestone for Boomerang Partners. The company presented its client portfolio of brands and competitive advantages. Over the three days of the event, over 210 business meetings were held at its booth, and 15 partnership agreements were signed. The booth was decorated in accordance with the ‘Boomerang Arena’ concept, showcasing Boomerang’s commitment to sports, innovation, and development. It featured three unprecedented live performances by professional artists, which attracted the attention of hundreds of Summit participants. These unique performances have all the potential to become a new trend in the industry.

Online raffle of sports memorabilia

One of the key elements of the Boomerang Partners booth decoration was the photo zone with a memorabilia gallery of sports items that belonged to star athletes. On September 17th, an online raffle was held, where participants could win an item previously owned by legends Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso. 86 people participated in the raffle by following the entry requirements. On September 16th or 17th (before 4:00 PM), they took a photo of the booth’s photo zone and posted it on their Instagram stories or LinkedIn, tagging the Boomerang Partners account. The winner was selected via random draw using certified tools and announced at the booth and on Boomerang’s social media. He chose Cristiano Ronaldo Framed Football as the prize.

Awards and recognition

For the second year in a row, Boomerang-Bet, a product from Boomerang Partners’ client portfolio, has won the prestigious ‘Rising Star in Sports Betting’ (Operator) award. The SBC awards jury’s recognition duly appreciates the brand’s advantages.

The jury at the SBC Awards also recognized Boomerang Partners’ well-thought-out strategy for developing its presence on social media. The company received the ‘Social Media Campaign of the Year’ award for the success of its two YouTube channels. At the beginning of 2025, each channel surpassed 100,000 subscribers and was awarded the YouTube Silver Play Button. Nine months prior, videos on both channels had garnered over 200 million views.

Additionally, Darina Sharban, Boomerang Partners affiliate team lead, took the Silver Place in the ‘Affiliate marketing manager of the year’ nomination.

Golden Boomerang League

Also, at the SBC Summit, attendees visiting the Boomerang Partners booth learned more about the new sports traffic tournament, Golden Boomerang League, and registered as participants. The tournament runs until October 31st and offers participants a chance to compete for direct entry to the Golden Boomerang Awards 2026 and a 2x AC Milan Experience, including flights, accommodation, and AC Milan home match access. To qualify for the prize draw, affiliates must generate 20+ sports FTDs on brands from Boomerang’s portfolio.

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented: “We are pleased with Boomerang Partners’ participation in the SBC Summit Lisbon. The ‘Boomerang Arena’ concept of our booth, the unique performances by artists, and the raffle of memorabilia from sports legends garnered significant attention. The booth visitors showed a keen interest in the brands from our client portfolio and the opportunities for collaboration. We are thrilled to win two prestigious SBC awards. This means we are moving in the right direction, and the industry recognizes it. We will continue to progress.”

The SBC Summit was an opportunity for Boomerang Partners to once again demonstrate their status as a leader in sports affiliate marketing. The company was one of the leading newsmakers of the event and set a new trend in the industry by combining marketing and art with performances from professional dancers.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s client portfolio contains 13 brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners’ highlights from SBC Summit 2025 – two SBC awards, Golden Boomerang League, raffle of sports memorabilia, and unique booth performances appeared first on European Gaming Industry News.