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Betfred Extends Scottish League Sponsorship
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THE SPFL HAS AGREED A ONE-YEAR CONTRACT EXTENSION WITH BETFRED FOR THE TITLE SPONSORSHIP OF THE SCOTTISH LEAGUE CUP – KNOWN AS THE BETFRED CUP.
The agreement sees the blue-chip betting company retain title sponsorship of the competition, which began in 2016, on improved terms and until at least the end of season 2019/20.
SPFL chief executive Neil Doncaster confirmed the news at the league’s General Meeting this morning at Hampden Park.
The announcement, which represents another significant investment into Scottish football, comes in the week leading up to this Sunday’s highly-anticipated Betfred Cup semi-finals, with Heart of Midlothian taking on holders Celtic at BT Murrayfield at 1.30pm, and Aberdeen facing Rangers at Hampden Park at 4.30pm, both exclusively live on BT Sport.
It follows on from the success of an exciting and innovative new format, which was introduced at the beginning of season 2016/17. This revamp included a group stage with a ground-breaking bonus point system beginning in the summer months, a new broadcast partner in BT Sport, increased revenue for clubs and a pre-Christmas final allowing for the re-introduction of the winter break.
Betfred, which was established in 1967, has since grown to a 1,400 betting shop and vast online business. The company has a strong pedigree of sporting sponsorships including existing agreements with the Rugby League Betfred Super League and Betfred World Snooker Championship.
Neil Doncaster, SPFL chief executive, said: “We are delighted to announce this sponsorship extension with Betfred as we build up to this Sunday’s Betfred Cup semi-finals at BT Murrayfield and Hampden Park.
“Betfred have fully embraced the new competition format since its inception in 2016 and we look forward to continuing our partnership until at least 2020.”
Betfred boss Fred Done, said “I feel that the revamped Betfred Cup has been a tremendous success and I had no hesitation in agreeing an extension to the current deal.”
Source: spfl.co.uk
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Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics
MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.
The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.
With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.
The post Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics appeared first on European Gaming Industry News.
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ZEAL is a new member of the German Online Casino Association (DOCV)
- In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
- ZEAL is committed to responsible gambling and strengthening the regulated market
ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.
“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”
“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”
By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.
The post ZEAL is a new member of the German Online Casino Association (DOCV) appeared first on European Gaming Industry News.
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Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards
Soft2Bet, a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators, has been shortlisted in eight headline categories at the 2025 Women in Gaming (WIG) Diversity & Inclusion Awards, scheduled for 5 June at London’s Savoy Hotel. The WIG Diversity & Inclusion Awards honour outstanding contributions across areas such as innovation, inclusive culture, community impact, and business leadership within the global gaming sector. This recognition follows a year of high performance results, new deals, new brand launches, platform, MEGA product growth, and leadership recognition, underscoring Soft2Bet’s dual strength as a technology provider and an employer of choice.
Shortlisted categories
- B2B Excellence (Company)
- Best Diverse Place to Work
- Community Engagement
- Company of the Year (Supplier)
- Great Place to Work
- Innovator
- Leader of the Year and Positive Role Model of the Year (Supplier) – CMO at Soft2Bet
“These nominations are a powerful endorsement of our teams, our strategic leadership, industry impact, and our unwavering commitment to excellence in key European markets where our brands and products consistently deliver top-tier performance,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet.
The shortlisting for Best Diverse Place to Work and Great Place to Work reflects the company’s internal progress: women now occupy 60% of leadership roles and team members from nine nationalities contribute to product development and strategy through initiatives like the Culture Squad and the Make a Difference platform.
Over the past year, Soft2Bet doubled its EBITDA, secured licenses in Ontario, Sweden, Romania, Spain, etc., announced new brands, new sponsorships on highly competitive markets, such as as Nordics and Ontario, and prepared for its first U.S. launch in New Jersey, bringing its total to 19 licenses across 12 jurisdictions.
Soft2Bet being shortlisted as B2B excellence is reflected in a robust portfolio of 13 consumer brands and industry recognition for both our proprietary platform and standout products such as MEGA, which continue to redefine engagement and innovation in regulated markets.
Earlier in 2025, Soft2Bet earned three titles at the European – Global Banking & Finance / Sustainability & ESG Awards, recognising Soft2Bet’s ongoing pursuit of innovation, its focus on delivering exceptional customer value, its strong AML measures, and overall commitment to compliance standards and sustainability across key European markets.
The post Soft2Bet shortlisted for 8 honours at 2025 WIG Diversity Awards appeared first on European Gaming Industry News.
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