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Reward Group launches gamified loyalty programme

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New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GiG: Extension of agreement with Betsson enables expansion into new and regulated markets

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GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.

The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.

The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.

The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.

Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”

Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”

The post GiG: Extension of agreement with Betsson enables expansion into new and regulated markets appeared first on European Gaming Industry News.

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Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas!

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It’s time to don your Santa hat and take to the icy seas in Boat Bonanza Christmas! This holiday twist on the beloved Boat Bonanza series invites players to brave the frosty waters to reel in some seasonal catches. But, be warned – the ocean is just as unpredictable as ever, even with a layer of festive cheer!

The latest release brings a jolly makeover to the hit sea slot series. Following the sun-soaked fishing trips in Boat Bonanza Colossal Catch and the Australian adventure of Boat Bonanza Down Under, this holiday-themed instalment transforms the high seas into a winter wonderland. Players can look forward to unique festive surprises, including bauble-bedecked marine life and a Swordfish dressed in seasonal cheer.

Players will spin across the 5×4 reels, lining up symbols beneath two holiday-themed fishing boats that sit atop the reels, casting their nets for a chance to scoop up Instant Win fish. The game’s special features, including the Mega Catch Feature and the Free Spins round, come with festive twists to keep players engaged. The exclusive Swordfish symbol is wrapped in holiday colours and delivers big multipliers, adding to the excitement of the sea slots experience!

Fans of Boat Bonanza and other popular sea-themed slots like Mega Don Feeding Frenzy and Sea Hunter will feel right at home, with added holiday magic throughout. The game’s visuals also embrace the season, with snow-topped reels, sparkling buoys, and a beautifully frosty coastline, creating an ideal winter-themed experience for players seeking festive entertainment.

George Olekszy, Head of Game Retention at Play’n GO said: “We wanted to bring some holiday cheer to our beloved Boat Bonanza series, and Boat Bonanza Christmas does exactly that. It’s the same gameplay our players know and love, enhanced with festive touches to keep things engaging. We can’t wait to see players reel in some big holiday hauls this season!”

Boat Bonanza Christmas adds festive charm to the Play’n GO portfolio, giving fans a cheerful time as they chase wintry waves.

The post Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas! appeared first on European Gaming Industry News.

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Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open!

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Gear up, gaming fam! Scatters Club Awards, the first-ever online awards exclusively for gambling streamers, is back for its second year with nominations now open! This time, it’s an award for everyone — whether you’re a seasoned streamer, an enthusiastic fan, a media creator, or a valued partner in the gaming industry.

The big event will air live on February 27th, 2025, but the journey starts here. With new and revamped categories, this year’s awards shine a spotlight on community spirit, honoring every contributor to the streaming universe. With a stronger focus on fan-voted awards, the Scatters Club Awards 2025 is truly an Award FOR Everyone!

FOR streamers: it’s time to show off your personality, skills, and style

From gut-busting reactions to out-of-this-world outfits, we’ve got a category for every type of streamer. Whether you’re the life of the party, the master of cringe, or the ultimate fan favorite, we want you to take the stage. And this isn’t just about winning – it’s about bringing your unique self to the community and making your mark. Here’s a peek at some of our main categories:

  • Most hilarious reaction to a win. The kind of reactions that make everyone feel the joy. 
    • Most bright reaction to a lose. It’s all about rolling with the punches, showing positivity, and making even the losses fun.
  • Coolest background. Flex your style with the most creative backgrounds – virtual or real!
  • Craziest outfit. Wild looks, eye-popping costumes, and unforgettable streaming style.
  • Best streamer collaboration. For those who know that two streamers are better than one. Double the fun, double the win!
  • Community champion. For those who go above and beyond to keep their fans engaged and connected.
  • Rising star. Recognizing new legends-in-the-making in the gambling streaming world.
  • The best cringe. Because sometimes, it’s the awkward moments that make the best memories.
  • Streamer bestie. For the most-loved streamer, chosen by the fans themselves.
  • The best female streamer. Celebrating the incredible women making waves in gambling streaming.

FOR fans: back your favorite streamers and enjoy the view

Let’s face it: fans are the real MVPs. Without you, there would be no one to cheer on those epic wins (or laugh at the spectacular fails). Not only do you get to vote and send your favorite streamers straight to the top, but you can also enjoy the chance to snag some loot yourself! So, get ready to show some love, vote like crazy, and who knows? Maybe your streamer will win, and you’ll walk away with a prize too!

FOR partners: let’s build a stronger iGaming world

This one’s for our partners – you’re the foundation of the iGaming universe! It’s your chance to join forces with the most creative, innovative, and downright legendary streamers and fans. Together, we’ll keep pushing the boundaries of entertainment and create a space where engagement and pure awesomeness go hand in hand. You bring the spark, and we’ll keep the fires burning with some seriously fun vibes. Let’s make the iGaming world stronger, louder, and just a little bit more outrageous.

FOR media: get in on the most hilarious and inspiring moments

Think you’ve seen it all? Think again! The Scatters Club Awards 2025 is where streaming culture goes off the rails in the most unexpected and hilarious ways. We’re talking laughs, tears (of joy, mostly), and unforgettable moments that will make your feed the talk of the town. Covering this event is like finding a goldmine of meme-worthy content, fan interactions, and jaw-dropping reactions.

The post Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open! appeared first on European Gaming Industry News.

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