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Paddy Power Betfair extend SportCaller partnership with Beat The Drop
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FTP specialist launches innovative new game with PPB where every player gets their winnings up front
SportCaller, the free-to-play sports-game specialist, has extended its two-year-old partnership with Paddy Power Betfair with the launch of a completely new sports betting product in Beat The Drop.
Beat The Drop was initially launched, to great acclaim, over the World Cup – where tournament targets for the game were smashed after just one week of the event.
Now that the football season is in full swing, the group has launched a new promotion giving every player 30 days of free games. Every player is given a starting pot of £1k, which they must try to hold onto over the course of answering 10 simple Yes-or-No questions.
This free-to-play contest turns the tables on the customary operator-customer relationship by giving the customer their winnings up front. Players can “split the pot” or “bet the lot” by backing their footballing judgement across a series of coin-flip questions.
When they’re feeling confident, they can go all-in on one outcome. If they’re more uncertain, they can divide their fund. Whatever’s left after the 10 questions is theirs to keep as cash.
Should a player go “bust”, they can simply enter another game, as many times as they like over the course of 30 days from when they first play.
In a largely homogenised market for sign-up promotions and bonuses, SportCaller is now offering a third way to market, allowing operators to acquire and retain repeat-customers at a low cost but also to stay fully compliant with tightening worldwide regulation.
SportCaller MD Cillian Barry said: “It’s so rewarding for our games to have been integrated by such a renowned name as Paddy Power Betfair, and it’s great to see that Beat The Drop is already proving its worth, breaking new thresholds for trackable engagement and activity.
“Beat The Drop has been a significant new field of development for SportCaller, taking a very strong idea from Paddy Power Betfair and bringing the concept to life. It’s just the latest star striker from our ever-expanding squad.”
Stephen McMeel, Acquisition & Emerging Products Manager at Paddy Power Betfair, said: “Beat The Drop was an instant hit with our customers. Discernible spikes in activity levels and retention have already followed, with Beat The Drop’s simple format and engaging gameplay giving players an interest in all their preferred matches alongside the chance to win £1m.
“We found that all subsequent paid-for entries also surpassed our expectations. Retention will be at a premium over the current Premier League campaign. So, it’s great to be working more closely with SportCaller’s proactive team to better unpack conversion rates and understand true customer value.”
SportCaller’s wide range of “Predictor” games drive engagement through a series of betting-related questions, which have player-education and augmented bet-activity at their core. All these games can be easily accessed on mobile, app and desktop.
About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, MoPlay, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.
Source: Latest News on European Gaming Media Network
The World’s Top PUBG MOBILE Teams Compete for Glory and a $3 Million Prize Pool
The highly anticipated 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals are coming to London, marking an unforgettable event in the world of esports. From December 6 to 8 at the renowned ExCeL London, 16 of the world’s premier PUBG MOBILE teams will battle for the ultimate title and their share of an extraordinary $3 million prize pool. Fans can witness the exhilarating live action, cheer on their favourite teams and engage in an unforgettable esports experience!
Event Details:
- Date: December 6-8, 2024
- Time: 11 AM – 4:45 PM daily
- Location: ExCeL London, UK
Event Highlights!
- World-Class PUBG MOBILE Competition: The PMGC Grand Finals promise intense battles as the 16 best PUBG MOBILE teams from around the globe, including a special host region invite for the UK’s own Guild Esports, go head-to-head over three action-packed days. With gameplay from 11 AM to 4:45 PM each day, fans will experience the peak of PUBG MOBILE skills and strategy up close as teams compete for glory and the grand title.
- Hafþór Júlíus Björnsson Special Appearance: In a unique and thrilling addition to the event, Hafþór Júlíus Björnsson will make a special guest appearance, leading the Ice Hammer Challenge. Fans will have the rare chance to see the star up close, with opportunities for photos and exclusive interactions. Don’t miss this chance to test your own strength and meet a true giant!
- Interactive and Immersive Booth Experiences: Dive into the world of PUBG MOBILE with the WOW and Metro Royale interactive booths. Fans will be fully immersed with five cosplayers embodying iconic characters, including the beloved Lone Survivor. Explore the event’s awe-inspiring Ice Dragon sculpture for photo ops and test your strength with the 20kg Ice Hammer Lifting Challenge—perfect for an unforgettable hands-on experience.
- Exclusive Merchandise through Stamp Collection Activity: Take part in the PMGC stamp collection activity to earn exclusive, limited-edition merchandise as a unique keepsake from this monumental event. Collect stamps as you explore the venue to claim your exclusive PMGC items, a must-have for any PUBG MOBILE fan.
Get Ready for the Ultimate Esports Experience!
The 2024 PMGC Grand Finals are set to be a landmark event, combining high-stakes competition, celebrity guest appearances, and interactive fan experiences. Don’t miss your chance to be part of history as the PUBG MOBILE Global Championship takes over London. Join us in celebrating the best in esports, meet the stars, and experience the ultimate in PUBG MOBILE entertainment!
The post The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London! appeared first on European Gaming Industry News.
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced the appointment of Sebastian Nogues as Head of Business Development – Brazil Interactive. In this new role, Mr. Nogues will be responsible for leading Inspired’s business development efforts across Brazil, with a focus on expanding its interactive gaming presence and driving growth in this high-potential market.
Mr. Nogues joins Inspired with a wealth of experience and a distinguished background in the gaming industry, specifically within customer service, marketing, and business management for interactive and casino gaming. He brings a deep understanding of the market, refined through extensive work with operators across various verticals, including affiliate marketing, consultative selling, and strategic partnerships.
Prior to joining Inspired, Mr. Nogues served as Chief Executive Officer of Latin American Gaming Affiliates (LAGA), where he led a major restructuring, rebranding, and expansion of the company. His efforts established LAGA as a prominent affiliate marketing firm in the Latin American iGaming sector.
His previous experience also includes senior affiliate and business development roles with Control+F5 Gaming and ParsePort, where he focused on driving international sales, strategic partnerships, and customer acquisition.
Mr. Nogues has a strong record in fostering impactful business relationships, delivering exceptional results in new business development, market analysis, and customer retention. With multilingual skills in Portuguese, English, and Spanish, he is well-equipped to engage with a broad array of partners and stakeholders in Brazil’s dynamic gaming sector.
“We are thrilled to welcome Sebastian to our team as we continue to expand our digital footprint in Brazil,” said Claire Osborne, Vice President of Interactive at Inspired. “Sebastian’s comprehensive expertise in affiliate marketing and business development, and his profound understanding of the Brazilian and Latin American gaming markets make him an exceptional fit for this role. His strategic insight and extensive industry experience will be invaluable as we advance our growth and innovation strategy in the region.”
“I am honored to join Inspired Entertainment and look forward to contributing to our growth in Brazil’s interactive gaming market,” said Mr Nogues. “Brazil presents a significant opportunity for Inspired, and I am excited to work with our talented team to strengthen our presence, foster strategic partnerships, and deliver exceptional value to our clients.”
The post INSPIRED APPOINTS SEBASTIAN NOGUES AS HEAD OF BUSINESS DEVELOPMENT – BRAZIL INTERACTIVE appeared first on European Gaming Industry News.
- Nomination for the Esports Awards Los Angeles ceremony include industry titans Riot Games, G2 Esports, and Lee “Faker” Sang-hyeok
- Talent for the award ceremonies includes League of Legends personality Daniel “dGon” Gonzales, former Riot Games caster Trevor “Quickshot” Henry, and Halo Championship Series host Lottie Van-Praag among many others.
- Fans can tune in to the Esports Awards presented by Lexus on 21st November at 16:00 PST and the Mobies presented by Samsung Galaxy on 19th November at 21:00 PST.
- As official broadcast partners for both ceremonies, GINX Esports TV, ESTV, and Jio will broadcast the ceremonies for fans to enjoy around the world.
Next week, gaming and esports industry elites will descend on Los Angeles for PWR UP Week – an entire week dedicated to recognising and celebrating excellence in the industry, and fostering conversations and collaborations between industry professionals. Spearheading the schedule is the Esports Awards presented by Lexus and the Mobies presented by Samsung Galaxy, taking place on the 21st and 19th of November, respectively.
Here’s everything you need to know ahead of PWR UP Week including talent, activities, where to watch, and more:
PWR UP Week kicks off with the Mobies, Mobile Gaming Awards, presented by Samsung Galaxy, taking place at the Emmy-award winning Thunder Studios on Tuesday, November 19th.
Continuing the celebration, the Esports Awards presented by Lexus takes place at Thunder Studios on Thursday, November 21st. Attendees can expect the return of the Esports Village, unique, custom vehicles on display from Lexus, the beloved Glambot, and of course a full red carpet experience, with red carpet hosts Phil Visu and Steve Scott bringing the experience to fans at home. Following the ceremony, fans can tune in to the fifth Samsung Galaxy Battles tournament, where four teams of three teams battle it out on PUBG Mobile for the title.
Fans can tune in to watch the Esports Awards presented by Lexus on X (formerly Twitter), Twitch, and TikTok, and the Mobies will be streamed across its own respective X (formerly Twitter), Twitch, and TikTok accounts. The Esports Awards and Mobies can also be watched through official broadcast partners GINX Esports TV, ESTV, and Jio.
Gaming professionals will have plenty of chances to network and connect with like-minded individuals at the PWR UP networking event on November 20th and the return of the Esports Awards Open on November 22nd These events are dedicated to fostering connections between professionals in gaming, golf and networking.
The full PWR UP Week schedule is as follows:
- November 19th – The Mobies presented by Samsung Galaxy main ceremony
- November 20th – PWR UP Conference
- November 21st – The Esports Awards presented by Lexus main ceremony
- November 22nd – The Esports Awards Open
The Esports Awards presented by Lexus schedule is as follows:
- 16:30 PST – Pre-show begins
- 17:00 PST – Red Carpet opens
- 19:30 PST – Main Ceremony begins
- 20:30 PST – Main Ceremony ends
The full talent for the Esports Awards is as follows:
- Lottie “Praagy” Van-Praag – Main Show Host
- Trevor “Quickshot” Henry – Main Show Host
- Ally “Allycxt” Parker – Desk Host
- Daniel “Dgon” Gonzales – Desk Host
- Jess “ JessGOAT” Bolden – Desk Host
- Evan “ Raynday” Raynr – Desk Host
- Elyse “Herculyse” Herrera – Red Carpet Host
- Barney“Banks” Banks – Red Carpet Host
- Phil “EE” Visu – Red Carpet Host
- Steve “Tasty Steve” Scott – Red Carpet Host
- Britanni Johnson – Voice of Ceremonies
The Mobies presented by Samsung Galaxy schedule is as follows:
- 21:00 PST – Main ceremony begins
- 22:00 PST – Main ceremony ends
The full talent for the Mobies is as follows:
- Barney“Banks” Banks – Host
- Daniel “Dgon” Gonzales – Host
Official broadcast partners for the Esports Awards presented by Lexus and the Mobies presented by Samsung Galaxy include GINX Esports TV, ESTV, and Jio, who will stream both ceremonies.
The Esports Awards presented by Lexus is brought to you in partnership with Lexus, Samsung Galaxy, Oakley and the Esports World Cup Foundation (EWCF).
The Mobies presented by Samsung Galaxy is brought to you in partnership with Samsung Galaxy.
The post EVERYTHING YOU NEED TO KNOW AHEAD OF THE ESPORTS AWARDS LOS ANGELES CEREMONY 2024 appeared first on European Gaming Industry News.
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
INSPIRED APPOINTS SEBASTIAN NOGUES AS HEAD OF BUSINESS DEVELOPMENT – BRAZIL INTERACTIVE
EVERYTHING YOU NEED TO KNOW AHEAD OF THE ESPORTS AWARDS LOS ANGELES CEREMONY 2024
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