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Competition Interactive Is Off To The Races As It Reveals Reimagined “Running Rich Racing” At G2E

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Competition Interactive Is Off To The Races As It Reveals Reimagined "Running Rich Racing" At G2EReading Time: 3 minutes

BMM Testlabs Certifies Skill-Based Casino Game to Globally Recognized Testing Standards
The Las Vegas Gaming Manufacturer Also To Debut New Skill Based & Slot Games With Never Before Seen Bonus Games

 

Competition Interactive will be a key player in the realm of skill based gaming at this year’s Global Gaming Expo, G2E, October 9-11, at the Sands Expo Center.  The gaming manufacturer and distributor is showcasing its expanded portfolio of Skill Based Games and Slot Machines with innovative Bonus Games, which are far different than any others in the casino industry.  Its premier game, Running Rich Racing, was just BMM Testlabs certified after a successful six month period at three prestigious Las Vegas casinos.  The Competition Interactive team is excited to debut the reimagined Running Rich Racing-a multi-player kart-racing experience where players battle for cash on different race tracks based on modern spins of classic fairytales.  The skill/chance hybrid game is now even more intuitive and fun to play and win, after the team listened to player feedback, during the time period, and incorporated recommendations to further enhance the player experience.  The game’s innovative driving cabinet design features an attachable rear kiosk that houses the BMM certified game Running Rich REELS.  An adaptation of the successful Running Rich Racing, “REELS” players spin a 5×3 reel matching power up symbols, characters and cars with exciting bonus games including a never before seen drag race.

The company’s newest products include the Star Striker series of games.  Star Striker NEON is a fast paced, single-player, space shoot’em-up set deep in space.  Players wager on various levels in 4 different stages, battling enemy alien ships and clearing a level for a Payday bonus.  Through the use of wagered power ups, like multi-shot and shield, the player fights through to The Boss for the ultimate Payday.  As the grandchild of the classic arcade game Galaga, Star Striker NEON is played on a standup casino cabinet with classic arcade buttons and a joystick.

Set in the same, universe, Star Striker RACING is the future of casino/arcade multi-player racing games.  Players must try to complete 1 lap around Titan in the year 2040, racing against all vehicles and other casino players as they hit boost pads, avoid obstacles and collect Boost Orbs for added speed and added payback multipliers.

Competition Interactive is the innovative marketing leader in skill based gaming.  The games are social, competitive, skill-based, fun, and the remarkable game design and art, created by Inviro Studios, is of AAA studio quality.  Headquartered in Steelman Partners offices in Las Vegas, the gaming company was born from the love of video game technology and the passion of evolving the casino gaming experience. With leading gaming architect and innovator Paul Steelman at the helm along with Keith Winters, a veteran of digital media and animation, and Roger Hawkins, a 20 year veteran of the casino industry, the team is comprised of gamers, designers, artists, developers, engineers, and entrepreneurs.   Together this finely tuned group is breaking new ground by bringing art and science into the world of casino gaming.

“This industry began here on the desert sands of Las Vegas and then became successful all over the world due to constantly creating new and memorable entertainment experiences,” said Paul Steelman, CEO of Competition Interactive. “I founded Competition Interactive to create new casino games that will revolutionize the casino floor by creating environments for skill based games where competition is not only between the player and the house.”

 “We are bringing the ARCADE to the gaming floor,” said Keith Winters, Chief Creative Executive at Competition Interactive. “Every time you enter these distinctive spaces and start playing Running Rich Racing and the Star Striker games, it will be a new & unique experience that players and spectators can enjoy.  Players can win these races based on skill and they can win based on chance, which allows anyone to be able to play and win.”

G2E attendees will be among the first in the public to play the racing games and experience the adrenaline rush at Booth 5229!

 

ABOUT COMPETITION INTERACTIVE

Competition Interactive is an innovative new gaming studio that is changing the world of casino gaming one experience at a time.  We are bringing the familiarity of playing Arcade and Console Style Video Games to the exciting environment of the casino floor. Our casino games are interactive skilled-based games that allow customers to compete against one another as well as the “house” in a multiplayer environment.

Headquartered in Las Vegas, NV Competition Interactive was born from the love of game design and the passion of evolving the casino gaming experience. Our team of gamers, designers, artists, developers, engineers, and entrepreneurs bring years of gaming experience to the company. Competition Interactive is laying our stake in “Changing the Game” and striving to modernize the industry.

 

Source: Competition Interactive


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins

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The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.

Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.

“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”

Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)

Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.

The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.

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GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, wrapped up a successful week at SBC Summit Lisbon 2025, combining headline thought leadership with an immersive trackside experience at the Estoril circuit. The programme featured a Super Stage fireside chat with Founder Ivan Montik and F1 legend Rubens Barrichello, Non-Executive Director in LatAm at SOFTSWISS, Rubens Barrichello, plus a joint racing activation with SBC that drew steady crowds.

At one of the industry’s largest gatherings, SOFTSWISS placed practical insight and community engagement front and centre. On the Super Stage, Ivan Montik, Founder of SOFTSWIS, joined F1 legend Rubens Barrichello for Excellence Under Pressure: Evolving in a Fast-Moving Space,’ exploring how teams balance speed, reliability, and regulation.

The company also contributed to ‘Latin America First – The Home-Grown Operators Reinventing the Game,’ where Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shared regional growth takeaways and operator needs.

Off the stage, SOFTSWISS and SBC co-hosted remote-control racing on a true-to-scale Estoril circuit, with a showcase heat featuring Rasmus Sojmark, CEO and Founder of SBC, Rubens Barrichello, and Ivan Montik, before delegates took the wheel for open challenges and networking.

During the prestigious SBC Awards Europe 2025, SOFTSWISS has been recognised as Employer of the Year for the second year in a row. This accolade underlines the company’s commitment to building a people-first workplace culture.

At Stand B160, visitors also explored business opportunities and were invited to contribute to the upcoming 2026 iGaming Trends report.

“Lisbon brought together engaged conversations about compliance, data, and growth – and our activities helped turn those discussions into measurable outcomes,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “Thank you to our partners, clients, and the SBC team for a week that showed how collaboration drives progress across iGaming.”

SOFTSWISS recently launched the 2026 iGaming Trends Survey to capture practitioner perspectives across product, operations, compliance, and market development. The study is designed to map the priorities and challenges likely to shape the year ahead and will inform the next edition of the company’s annual trends report. Responses will be aggregated and anonymised, with findings shared openly with the community.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.

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