Latest News
Brett King Joins PlayChip Advisory Board
Reading Time: 2 minutes
The Universal Gaming Token has announced the Moven CEO as the latest addition to their advisory board.
PlayChip, the Universal Gaming Token, has announced the appointment of prominent Australian businessman Brett King to their advisory board.
The news further buoys the company following their landmark achievement of surpassing one million users and PlayUp’s token-only acquisition of US gaming platform 123bet.
Mr King provides a strong addition to an advisory board that already includes quantum physicist and Cryptyk CEO Adam Weigold, ANZ Managing Director of Showdown (the exclusive distributor of Twitch.tv) Scott Wenkart, and Dr Stephane Savannah, co-author to 57 different blockchain patents with nChain. Mr King is expected to provide valuable insight into the financial operations of the PlayChip both within Australia and the overseas markets in which it will operate.
The Australian thought-leader is known for his influence in many fields, recognised for his public speaking and writing endeavours as much as his business ventures. King hosts the #1 ranked radio show on FinTech called “Breaking Banks”, and has appeared as a financial commentator on CNBC, BBC, ABC, Fox, and Bloomberg. He has six books published on banking and the future of finance, the most recent of which rose to the top ten non-fiction bestsellers in North America.
Mr King is also the CEO of Moven, a $200m mobile bank start-up home to the world’s first smart bank account. Moven’s app is used around the globe with over a million users.
Perhaps most notably, King formerly advised the Obama administration on Fintech policy and the future of banking, and has had Chinese President Xi Jinping cite his book Augmented on the topic of Artificial Intelligence.
“Brett King is a wonderful addition to the PlayChip advisory board,” said PlayUp CEO Daniel Simic.
He added, “Much like the PlayChip, Brett began from humble Australian roots and aspired to make a global impact. We applaud his achievements to date and welcome his insights into augmenting our project and delivering it to our large global user base.”
Mr King was equally effusive about joining the PlayChip team.
“PlayChip is at the forefront of the blockchain revolution in fantasy sports and sports betting,” he said.
“I’ve been very impressed by their progress throughout 2018 and I’m honoured to join an Australian platform that is set to redefine online gaming as we know it. I feel very big things are to come of this project.”
About PlayChip:
PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of seven independent partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.
About PlayUp:
PlayUp Limited is a Universal Gaming Platform offering Daily Fantasy Sports, sports and race betting, fantasy stables, eSports, and casino table games. PlayUp Limited is the creator of the PlayChip and operates PlayUp.com, ClassicBet, Draftstars, Betting.Club, TopBetta, MadBookie and 123Gaming. PlayUp Limited will deliver the world’s first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.
Source: PlayUp
Source: Latest News on European Gaming Media Network

Latest News
The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins
Reading Time: < 1 minute
The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.
Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.
“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”
Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)
Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.
The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.
Latest News
GRID Acquires Bayes Esports Assets
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
Latest News
From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025
Reading Time: 2 minutes
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, wrapped up a successful week at SBC Summit Lisbon 2025, combining headline thought leadership with an immersive trackside experience at the Estoril circuit. The programme featured a Super Stage fireside chat with Founder Ivan Montik and F1 legend Rubens Barrichello, Non-Executive Director in LatAm at SOFTSWISS, Rubens Barrichello, plus a joint racing activation with SBC that drew steady crowds.
At one of the industry’s largest gatherings, SOFTSWISS placed practical insight and community engagement front and centre. On the Super Stage, Ivan Montik, Founder of SOFTSWIS, joined F1 legend Rubens Barrichello for ‘Excellence Under Pressure: Evolving in a Fast-Moving Space,’ exploring how teams balance speed, reliability, and regulation.
The company also contributed to ‘Latin America First – The Home-Grown Operators Reinventing the Game,’ where Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shared regional growth takeaways and operator needs.
Off the stage, SOFTSWISS and SBC co-hosted remote-control racing on a true-to-scale Estoril circuit, with a showcase heat featuring Rasmus Sojmark, CEO and Founder of SBC, Rubens Barrichello, and Ivan Montik, before delegates took the wheel for open challenges and networking.
During the prestigious SBC Awards Europe 2025, SOFTSWISS has been recognised as Employer of the Year for the second year in a row. This accolade underlines the company’s commitment to building a people-first workplace culture.
At Stand B160, visitors also explored business opportunities and were invited to contribute to the upcoming 2026 iGaming Trends report.
“Lisbon brought together engaged conversations about compliance, data, and growth – and our activities helped turn those discussions into measurable outcomes,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “Thank you to our partners, clients, and the SBC team for a week that showed how collaboration drives progress across iGaming.”
SOFTSWISS recently launched the 2026 iGaming Trends Survey to capture practitioner perspectives across product, operations, compliance, and market development. The study is designed to map the priorities and challenges likely to shape the year ahead and will inform the next edition of the company’s annual trends report. Responses will be aggregated and anonymised, with findings shared openly with the community.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
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