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Malaysia To Set Up The First E-sports Hub In Southeast Asia

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The World Electronic Sports Games (WESG) SEA Malaysia National Final held at Quill City Mall has concluded after three days of intense playoffs, with the closing ceremony officiated by Youth and Sports Minister, Syed Saddiq Syed Abdul Rahman.

The WESG SEA Malaysia Final kicked off on Sept 21 and saw the best of over 200 participants from five different major titles, namely Dota 2, Counter-strike: Global Offensive, Hearthstone, Starcraft II and Vain Glory.

The champions will be flying the Malaysian flag at the Southeast Asia Regional Qualifiers, where they will compete for a chunk of a US$150,000 prize pool and bragging rights of being the best in the region.

WESG is an international e-sports championship tournament, originally organised by Alisports and based in China. Started in 2016, it builds on the philosophy of allowing players to play in a competition where they would feel a sense of pride in representing their country while competing in the game they love.

The minister discussed his vision during the closing ceremony of the WESG Malaysia Nationals Final by elaborating on his previously stated intention of creating a strong e-sports infrastructure to promote Malaysia as the e-sports leader for the region.

During his speech, he said that they intended to push forward a project akin to an “Olympic village for e-sports”, which would include facilities for competitions, education, player and crew accommodation, as well as production and events.

As e-sports continues to gain in popularity, the minister feels that the government can and should play a vital role to ensure a sustainable and healthy ecosystem.

This first integrated e-sports hub in SEA is owned by Agri Mind (who are the main organisers of WESG SEA), is fully endorsed by the Youth and Sports Ministry, and will be named AirAsia E-sports Center after regional airline AirAsia, who is a key sponsor of the project.

Combining the entire e-sports ecosystem under one roof, this hub will be located in Klang, spearheaded by entrepreneur Adib Khalid (of Tune Studios).

Chairman of Agri Mind, Calvin Lau said, “We see so much potential amongst the grassroots in this region, not just in terms of player and team growth, but also the corresponding ancillary industries, and we want to create a model that taps into that – working closely with the relevant government bodies to develop the entire e-sports industry throughout Southeast Asia, starting from the youth.”

 

About World Electronic Sports Games (WESG):
World Electronic Sports Games (WESG) was established in 2016 as an international esports championship tournament by Alisports. WESG currently possesses the highest winning prize of any third-party tournament, and the competition differs greatly from that of other commercial tournaments with WESG focusing on following the Olympic standard, emphasizing on national pride, and encouraging fans to partake in the competition. Players are selected from local and regional competitions to compete at the highest esports stage against other top-tier professional esports gamers.

About Alisports :
Alisports Group, founded in 2015 by the Chinese e-commerce giant Alibaba Group, integrates e- commerce, media, home entertainment, cloud computing and other Internet-enabled technologies to form a sport platform. Alisports leverages Alibaba Group’s vast e-commerce ecosystem, media resources and deep experience to create value for sports industry participants and enhance consumers and sports fans’ engagement with teams and brands. About Agri Mind Founded in 2008, Agri Mind is a growing company that aims to continuously expand its global network through high value-added services, such as information technology systems, marketing strategies and event management. Specializing in cybercafé systems, from basic, centralized ticketing and payment systems to well-developed structures, we offer made-to-order systems to meet the needs of different clients. With strong experience in managing events, conferences, launches, roadshows, annual dinners and more, we form connections, partnership, and collaborations, creating new value for clients and projects we work with. Strategic partner of World Electronic Sports Games (WESG) and Alisports, to best support the esports industry in Southeast Asia.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements

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SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.

The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.

“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.

Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.

One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.

During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.

SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.

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Casino Guru and Mindway AI advance RG self-test game in time for SGW24

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Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.

The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.

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Expert comment: Safer Gambling Week 2024

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Safer Gambling Week commentary

As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.

As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.

We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.

– Andrew Lee, COO, QiH Group

Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.

It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.

– Nick Arron, Lead Solicitor, Poppleston Allen

The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.

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