Latest News
NOVOMATIC: Providing important stimulus for Austria’s economy
Reading Time: 3 minutes
Economic researchers determine substantial economic effects through NOVOMATIC at regional level. The company thus makes a significant contribution to the Austrian economy, labor market and taxes.
In order to determine the overall economic importance of NOVOMATIC for Austria, a comprehensive study was commissioned by the renowned “Economica Institute for Economic Research”. The aim was to create a reliable set of data with which both direct and multiplicative economic effects along the entire value creation network can be calculated. Research Director Dr. Anna Kleissner of the Economica Institute, together with Harald Neumann, CEO of NOVOMATIC AG, presented the company’s economic footprint® for Austria for the first time.
The results show that NOVOMATIC generated a gross production value of EUR 1.3 billion in 2017 alone. At around EUR 2.5 billion, the overall effect for Austria’s economy is almost twice as high – triggered by intensive interdependencies regarding preliminary work with domestic companies and a low import share. The gross production value comprises the value of all goods and services covered by the production process.
In addition, a direct contribution to value creation of EUR 517.7 million was generated in 2017. If one also takes into account the effects triggered along the upstream value chain and by so-called income effects, the total gross contribution to value creation amounts to EUR 998.5 million. This means that every 208th euro generated in Austria is directly or indirectly attributable to NOVOMATIC. The direct, indirect and induced value creation contribution of NOVOMATIC is thus twice as large as the entire textile production industry and approximately equal to the value creation of the publishing industry. Lower Austria and Vienna in particular benefit from the economic power of the leading Austrian company. “According to our value creation analysis, every 94th euro in Lower Austria and every 238theuro in Vienna is generated by NOVOMATIC,” reports Anna Kleissner.
NOVOMATIC currently employs 3,632 people in Austria. Two additional jobs outside the Group are linked to each job at NOVOMATIC through the integration with domestic suppliers as well as through consumption and investment effects. “Besides our vertical integration of more than 90 percent, we also are a reliable customer and partner for numerous companies in Lower Austria”, says Harald Neumann, CEO of NOVOMATIC AG, summarizing the findings. NOVOMATIC thus safeguards a total of 11,322 jobs in Austria. This roughly corresponds to the same number of people employed at all travel agencies and tour operators.
Due to its strong growth in recent years, NOVOMATIC is now one of the largest taxpayers in the country. The Group’s activities contributed a total of EUR 439.7 million directly and indirectly to tax revenue in Austria in 2017. The fiscal contribution thus roughly corresponds to the total amount of capital gains tax generated. The largest tax items: about 45.9 percent of total fiscal revenue was spent on wage-related taxes and social security contributions. Taxes on products accounted for 19.7 percent and VAT for 18.2 percent.
In addition, NOVOMATIC is very active in supporting social and cultural institutions. “Not only are we proud of our economic importance, but we are also working hard to further strengthen our social footprint. This also applies to our employees and ranges from setting up our own training programs, such as the ‘Corporate Coding Academy’, to initiatives that underline our responsibility as an employer,” Neumann refers to the label “Nestor Gold” for age-appropriate work and the quality label “Beruf und Familie” of the family ministry for family-friendly employers.
About NOVOMATIC:
The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 75 countries. The Group operates around 270,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.
Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.
Source: Latest News on European Gaming Media Network

Latest News
Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win
The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.
Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.
Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.
The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.
The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.
Olga Bogdanova, the Art Director at 1spin4win, said, “Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”
Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.
Latest News
Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.
Latest News
Kambi unveils agenda for the Festival of Sportsbook 2025
Kambi, the home of premium sports betting solutions, has announced a comprehensive lineup of sessions for the upcoming Festival of Sportsbook 2025, as the returning online content series prepares to explore the key topics and tools modern sportsbooks can harness to gain a competitive edge.
Now in its fifth year, the two-day event running from 3–4 June will bring together experts from Kambi and stakeholders across the sports betting landscape to examine the tools and technologies operators need to gain an edge in a fast-evolving market. From AI trading to risk management to player engagement, the Festival’s sessions will showcase how the future of sports betting is already here.
The Festival will open with an Executive Panel examining key developments shaping the sector, featuring Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi and Deputy CEO of KTO Group Jeff Tabone.
This year, the wider industry is being invited to shape the Festival’s agenda for the first time to determine the topic of the event’s final session. The vote will take place on Kambi’s social media channels over the coming days.
Gerard Starkey, Senior Vice President of Marketing and Communications at Kambi, said: “We’re excited to welcome our partners, peers and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet.
“With the pace of competition, regulation and technological change, succeeding in today’s sports betting industry is more challenging for operators than ever before. This year’s Festival aims to shed light on the innovations and strategies they can harness to get ahead and take their businesses to new heights.”
The post Kambi unveils agenda for the Festival of Sportsbook 2025 appeared first on European Gaming Industry News.
-
Latest News3 months ago
India’s Biggest Gamers, Including Techno Gamerz, GamerFleet & Mythpat – battle at PlayGalaxy Cup 3.0
-
Latest News3 months ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
-
Latest News3 months ago
Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
-
Latest News3 months ago
Swintt secured ISO 27001: 2022 certification
-
Latest News2 weeks ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News3 weeks ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News1 week ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News3 weeks ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
You must be logged in to post a comment Login