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Why do casinos use bonuses to attract clients?

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One of the most important aspects of online gambling is the bonus structure that the providers offer. This is so common among online casinos that those who don’t provide any interesting bonuses have trouble acquiring new customers. Bonuses not only diversify the gambling experience but also make the process more exciting. In fact, a large percentage of customers think the bonuses and special offers are one of the biggest distinguishing factors of online casinos. In a survey conducted by Casinoglobal, 59% of the respondents said that bonuses were one of the criteria they considered when choosing an online casino, 70% said free bets were important and 60% said they considered promotions and special offers as well when making these decisions.

There are several kinds of bonuses a casino might offer. Sticky bonuses are a very common way to incentivize new users. This is basically a certain amount of money deposited on the player’s account for free. The player can’t withdraw this amount directly, hence the name, but can gamble with it and gradually withdraw the winnings if certain conditions set out by the provider beforehand are met. This is a very common bonus type and also one of the bonuses sought out the most by the customers. There are also bonuses on the first deposit. After the customer opens an account and makes his/her first deposit, the casino might match that deposit and give additional funds to the player. Most often the deposit is doubled, but some casinos might even go as far as to triple or quadruple the money.

How do bonuses attract customers?

There is an obvious appeal of free money deposited to your account or a number of free spins in your favorite online slots. Although this ‘free money’ might be compensated for in some other way by the casino, the offer still seems very appealing. Customers, who are on a tight budget find it especially attractive to have their gambling power multiplied several-fold. The idea of gambling with free money seems less dangerous as well. While there might be some sort of compunction when using one’s own funds to gamble, it is much easier to gamble with the money that was deposited in the account for free.

When all of these benefits are taken out of the equation completely, there still remains a psychological factor associated with the words ‘bonus’ and ‘special offer’. These terms make it seem like the customer is lucky to have come upon this offer and saying no to it would be a missed opportunity. This is especially true for inexperienced customers, who might not have spent a lot of time browsing through different options and getting to know various offers.

Why are casinos so keen on providing the bonuses?

Nowadays, a casino is almost required to offer an appealing bonus because of the competition. As the vast majority of casinos offer some form of bonuses, the customers have gotten used to the idea that such features are available. Those websites that fail to provide adequate bonuses will simply fail to attract customers.

Although bonuses might seem like free money from the customer’s perspective, the casinos find it more profitable to offer them than no to. Most bonuses have conditions that only allow the customer to realize the benefits if a certain amount of customer’s own money is spent betting. Considering that it is more likely to lose in gambling than to win, the customers on average are better of skipping on bonuses altogether than starting to gamble with their own money in order to be able to withdraw the winnings.

Furthermore, when customers are given ‘free money’ it is less likely that they will go to look for other options without taking their chances at gambling with those free funds. If they lose, no harm has been done to the profits of the casino and if they win, they will be drawn in by the offer and spend more time with the casino than they otherwise would if they want to receive those winnings.

Interesting articles on this topic:

https://norskcasino.online/casino-nyheter/hvorfor-bruker-casino-bonuser-for-a-fa-kunder/

https://www.forbes.com/sites/briansutter/2016/11/04/6-clever-ways-to-acquire-new-customers/#154a24ec983e

https://everymatrix.com/blog/attract-keep-igaming-players-coming-back.html


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Expert comment: Safer Gambling Week 2024

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Safer Gambling Week commentary

As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.

As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.

We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.

– Andrew Lee, COO, QiH Group

Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.

It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.

– Nick Arron, Lead Solicitor, Poppleston Allen

The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.

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AMD Announces GameOn 2024: Nationwide Counter-Strike 2 Tournament Offers ₹300,000 Prize, Culminates in Hyderabad

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AMD, a leader in semiconductor manufacturing, has unveiled the AMD GameOn 2024, an open-for-all esports tournament for Counter-Strike 2 with a total prize pool of INR 300,000. The Main Event of the AMD GameOne 2024 is set to take place at IndiaJoy 2024 Asia’s premier media and entertainment congregation, in the HICC, Novotel, Hyderabad on Nov. 16 and 17.

Commenting on the tournament, Pramit Khanna, Channel Marketing Manager DIY and Gaming, AMD India said, “As one of the leaders in the computing space, we have been supporting India’s esports ecosystem since day 1, and the AMD GameOn 2024 is another such IP for esports enthusiasts. The open-for-all format ensures every gamer has a chance to compete in the pan-India tournament and make it to the LAN in Hyderabad. I wish the best of luck to all participants and can’t wait to welcome the four finalists in Hyderabad.”

The AMD GameOn 2024 began with the open qualifiers, where the registered teams competed for slots to the Closed Qualifiers. The Closed Qualifier, with 8 total teams, has wrapped up, confirming the four finalists for the AMD GameOn 2024 Main Event at IndiaJoy 2024 on Nov. 16 and 17 in Hyderabad. Skyesports is set to be the esports partner for the event.

The four teams are listed below. They will compete in a single-elimination bracket to determine the champions of India. Matches from the AMD GameOn 2024 Main Event will be livestreamed on the Skyesports YouTube channel.

  • True Rippers

  • Carnival Gaming

  • Gods Reign

  • Victores Sumus

Besides the esports action at the AMD booth in the IndiaJoy 2024, players will also be able to experience gaming on AMD Advantage systems, which deliver a supreme and optimized performance by combining AMD Ryzen™ CPUs, AMD Radeon™ GPUs, smart technologies, and AMD software. Therefore, AMD’s experiential zone at the IndiaJoy 2024 will be the one-stop immersive place for gamers, combining esports action and providing a hands-on gaming experience.

Shiva Nandy, the Founder and CEO of Skyesports, said, “We are thrilled to be the esports partner for AMD GameOn 2024, working once again with our anchor brand, AMD. With open qualifiers to give every gamer a chance and invited teams to ensure top-notch esports action, this tournament is a delight for all gamers. AMD has been one of the biggest supporters of esports in India over the years, and this tournament aligns with our vision of bringing Counter-Strike 2 into the spotlight ahead of Skyesports’ $1.7 million prize pool roadmap for 2025, where we will host four on-ground events across the country.”

India currently has about 500 million gamers, a number expected to grow to 730 million by 2028, with a 5-year CAGR of 10 percent, making the country the largest market by the number of gamers. Additionally, 65 percent of gamers either watch esports or compete in tournaments, per Niko Partners, with IPs like the AMD GameOn at the forefront of attracting their attention.

The post AMD Announces GameOn 2024: Nationwide Counter-Strike 2 Tournament Offers ₹300,000 Prize, Culminates in Hyderabad appeared first on European Gaming Industry News.

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Bulletin from Kambi Group plc’s Extraordinary General Meeting of 18 November 2024

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Kambi Group plc  held an Extraordinary General Meeting on the 18 November 2024 at Kambi, Hälsingegatan 38, 113 43 Stockholm, Sweden 

Two resolutions were presented to the Meeting, namely (i) resolution A, being an ordinary resolution, and (ii) resolution B, being an extraordinary resolution.

Resolution A was approved, and accordingly the cancellation, on or after the 26 November 2024, of 1,374,678 ordinary ‘B’ shares having a nominal value of €0.003 each that the Company holds in itself, pursuant to article 106(6) of the Companies Act, Chapter 386 of the Laws of Malta, was approved.

The extraordinary resolution, namely resolution B, obtained one majority of two required in terms of Article 135(1) of the Companies Act (Chapter 386 of the Laws of Malta, the “Companies Act”), and in terms of Articles 48B.2(b) of the Articles of Association of the Company (the “Articles”). To this end, an Extraordinary General Meeting is being convened within 30 days of today’s Meeting, as per the proviso to each of Article 135(1) of the Companies Act, and Article 48B.2(b) of the Articles, to take a fresh vote on the proposed resolutions.

By order of the Board

The post Bulletin from Kambi Group plc’s Extraordinary General Meeting of 18 November 2024 appeared first on European Gaming Industry News.

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