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William Hill and Eldorado Resorts enter US partnership

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William Hill and Eldorado Resorts enter US partnershipReading Time: 4 minutes

 

Extends William Hill US’ leadership in sports betting through access to Eldorado’s leading regional casino portfolio and customer base of 23 million people
William Hill becomes Eldorado’s exclusive partner in provision of digital and land-based sports betting and online gaming
Closely aligned partnership to deliver on US opportunity, with William Hill retaining control and strategic flexibility

LONDON, Sept. 5, 2018  — William Hill PLC (LSE: WMH) today announces that William Hill US (“William Hill“) and Eldorado Resorts, Inc. (NASDAQ: ERI) have entered into a nationwide partnership for digital and land-based sports betting and online gaming in the United States.

The partnership combines the leading sports betting company in the US, William Hill, with the extensive market access of Eldorado – a major casino group with 21 properties across 11 states and a customer base of 23 million people.  Eldorado’s pending acquisition of Tropicana Entertainment Inc. will further extend its reach to 26 properties in 13 states on completion which is expected in the fourth quarter of 2018.

Under the terms of the agreement William Hill becomes Eldorado’s exclusive partner in the provision of digital and land-based sports betting services as well as online gaming.  As a result, William Hill’s reach now extends to 13 states where sports betting is either legal or sports betting bills are tabled.

Within weeks the partners will open William Hill sportsbooks in five properties across three states – The Tropicana in Atlantic City, New Jersey; The Mountaineer Casino Racetrack and Resort in West Virginia, and three casinos in Mississippi – The Lady Luck Casino in Vicksburg, Isle of Capri in Lula and Tropicana Casino in Greenville.  Sportsbooks in additional casinos/states as well as digital betting and gaming services will be launched in the months ahead subject to the legislation in each state.

William Hill PLC and Eldorado, who have partnered since 2012 in Nevada, are strongly aligned to grow William Hill US, with the company currently involved in discussions with a number of potential partners.

Commenting on the agreement Philip Bowcock, William Hill PLC Chief Executive Officer, said: “Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together we are positioned to capture the evolving US opportunity – starting with land-based sports betting, and extending to digital sports betting and, in some states, online gaming.”

Gary Carano, Chairman and Chief Executive Officer of Eldorado Inc., commented:  “Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful.  We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders.”

Key features of the partnership

  • William Hill becomes Eldorado’s exclusive partner for digital and retail sports betting. The agreement also covers the provision of online casino.
  • The partnership extends the reach of William Hill US and covers Eldorado’s 26 properties across 131 states, plus any new properties it may acquire or develop.
  • William Hill US retains 80% of the enhanced business, retaining strategic flexibility with both incentivised to grow digital and land-based sports betting in the US.
  • Eldorado receives $50m of stock in William Hill PLC (equivalent to circa 1.6% of its market capitalisation), subject to a 3-5 year lock up; a 20% stake in William Hill US and a share of profits attributable to its licenses, closely aligning the two partners’ interests.
  • Investment in sportsbooks in five existing casino properties set to begin imminently with capital expenditure jointly split between the partners.
  • The agreement is for an initial 25-year term.

The partnership follows the Supreme Court decision in May that declared the Professional and Amateur Sports Protection Act (PASPA) unconstitutional.  Since then William Hill, which currently operates 108 race and sports books in Nevada and the state’s leading mobile sports betting app has achieved the widest footprint of any sports betting operator in the US.  It is now:

  • Operating in New Jersey at Monmouth Park Racetrack, where it took the first legal bet in that state in June 2018, and at the Ocean Resort Casino in Atlantic City;
  • The exclusive risk manager for the sports lottery in Delaware;
  • The sportsbook partner in 13 casinos in Mississippi where it expects to be the market leading operator;
  • The exclusive partner to IGT in Rhode Island where it supplies sports betting technology and services to the state lottery;
  • Taking bets in West Virginia where the first bets were taken on August 30
  • Set to open a sportsbook in Pennsylvania in the coming weeks.

Agreement terms

The commencement of operations under this agreement are subject to relevant anti-trust and gaming regulatory approvals.  Completion is expected following the necessary approvals.  The transaction constitutes a class 2 transaction for the purposes of the UK Listing Rules.  For the purposes of the LR 10.4.1 R (Notification of class 2 transactions), the value of the gross assets of William Hill US is $68.5 million and William Hill US generated adjusted operating profits of $28.5m in 2017. William Hill PLC has a market capitalisation of £2.1 billion.   

As part of the agreement Eldorado will receive initial consideration of $50m in William Hill PLC shares which are subject to an initial 3-5 year lock-up period, as well as a 20% shareholding in William Hill US.  This business includes William Hill’s operations in Nevada, New Jersey, Delaware, Mississippi, Rhode Island, West Virginia and Iowa as well as its operations in the Bahamas and St Kitts, and all future Eldorado and non-Eldorado US business.  Eldorado also has the right to convert its William Hill US shareholding into William Hill PLC shares at market value on the occurrence of certain vesting triggers or during an agreed future exercise window after five years. William Hill has the right to settle the conversion amount due to Eldorado in cash or shares at William Hill’s discretion.

As noted above, under the terms of the transaction, William Hill PLC will issue 13,376,135 new Ordinary Shares of 10p each to Eldorado, representing $50m (the Consideration Shares). The Consideration Shares will rank pari passu with the existing ordinary shares of the Company. Applications will be made for the Consideration Shares to be admitted to the premium segment of the Official List and to be admitted to trading on the London Stock Exchange’s main market for listed securities (Admission). Admission will occur at the completion of the transaction.

The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

OAM: Inside Information
William Hill LEI: 213800 MDW41W5UZQ1X82

Notes:
1 Following completion of Tropicana acquisition, expected in Q4 2018;
2 Subject to any existing contractual obligations in newly acquired properties.

 

 

Source: William Hill US


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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New User Interface Redefines Gaming Experience

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We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players. As a leading Live Game Solution provider, it is SA Gaming’s goal to empower our clients with various functions and features that encourage player retention and acquisition.

The new interface adopts modern design principles and is optimized for mobile devices of various screen sizes. We aim to provide a more intuitive and responsive gaming experience for your players. This revamp shows our commitment to creating an engaging environment using the latest technology.

Here are some of the key features of our new interface:

  • New Games and Distinct Features: Your players will have access to all our newly launched games including Thai HiLo, Fish Prawn Crab, along with all upcoming titles. Additionally, features like new side bets at Baccarat are exclusively available at the new interface.
  • Featured Section: Here your players can discover the top-performing games in their region, and good road display. This section also logs their recently played games so they can enjoy them again in the next login.
  • Favorite Section: Players can save the games they love, which will be shown here. We hope to foster deeper player engagement and establish stronger player loyalty by offering personalized recommendations tailored to their preferences.
  • Bet Area Position Switch: Our new user interface allows players to switch certain parts of the betting area to suit their individual needs, allowing them a greater control over their gaming experience.
  • Updated Dealer Profile Pictures: At every table, profile pictures of dealers displayed in the lobby are now taken at the beginning of each shift. This enhancement boosts the immersiveness of our games and creates a more engaging atmosphere.
  • Responsive Design: The new interface is designed to be responsive, seamlessly adapting to any screen size. Whether your players are using a desktop, tablet, or smartphone – portrait or landscape – the interface ensures an optimized and consistent experience.

The new interface can definitely attract more casual players who are looking for a taste of casino while also providing a more responsive and intuitive experience for your loyal veteran players. The interface revamp hails our commitment to customer-centricity, and empowers you to establish a greater player community with enhanced loyalty.

Explore the new user interface now:

Should you have any inquiry regarding the new product, please feel free to shoot us an email at [email protected]. Your feedback is highly appreciated and will help us to improve our ability to serve you better in the future.

The post New User Interface Redefines Gaming Experience appeared first on European Gaming Industry News.

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Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond”

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Melco Resorts & Entertainment has announced the publication of its sustainability report for the year 2024. The strategy continues to guide the Company to go “Above & Beyond” — to strive to achieve its commitments to restoring the environment, inspiring its people and communities, sustaining its supply chain and empowering its business to impact positive change. As Melco’s strategy, pillar goals and targets evolve in response to shifting environments through wide-reaching efforts as highlighted in the report, the Company aims to actively engage stakeholders on its journey towards a climate-fit and equitable future.

Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “Much more than a service, hospitality is about the experience it creates, the people it supports and the impact it leaves behind. Each year, Melco challenges itself to push this further, believing that luxury and responsibility are not opposing forces but partners in progress, which is reflected in how we uphold strong governance, manage our environmental impact, support our people and communities and lead in responsible gaming. This commitment to progress shaped our approach in 2024, as a year of recalibration in which we continued to strengthen operations, reignite momentum and ensure our integrated resorts remain at the forefront of excellence.”

Key performance highlights from Melco’s latest “RISE to go Above & Beyond” sustainability strategy.

Awards/Recognition

  • DICJ RG Implementation Index – Ten Melco facilities have received recognition as ‘Responsible Gambling Model Units’ with nine earning perfect scores of 100% against the criteria.
  • “RG Check” accreditation – International, third-party Responsible Gambling Council accreditation across Melco properties in Cyprus and Manila
  • Member of the “S&P Global Sustainability Yearbook 2025” and recognized as an Industry Mover, scoring in 93rd percentile in industry group
  • Carbon Disclosure Project (CDP) scores: B for Climate and B for Water
  • Green Key and Green Hotel Awards for Studio City, Nuwa, Morpheus and The Countdown

Engaging our People

  • Invested an average of US$582 per full-time-equivalent (FTE) employee on learning and development activities, equating to an average of 38 training hours per FTE, with 100% of colleagues attending training
  • 3.5% of Macau colleagues participated in over 4,100 Foundation Acceleration Program (FAP) experiences, of which 12% were related to non-gaming activities; 86% of Culinary FAP participants were retained within the Company with a 17% promotion rate upon completion

Community Engagement & Investment

  • Close to 3,600 participants volunteered their time and efforts across 359 volunteering initiatives
  • Over US$17.42 million donated to worthy causes in Melco’s local communities

Energy & Climate Resilience

  • Energy-efficiency measures (EEMs) since 2018 have resulted in annualized savings of over 62.5 million kWh, an increase of 9% over 2023
  • More than 25,000 PV panels at all properties in Macau, Manila and Cyprus onsite, generating close to 10,000 MWh annually

Material Use & Waste

  • Avoided 13.2 million SUP bottles with the NORDAQ water filtration system serving nearly all hotel rooms at Melco’s integrated resorts
  • Expanded recycling of playing cards across properties in Macau, Manila and Cyprus
  • City of Dreams Manila has established a circular economy where food waste is composted on site and excess compost is donated to a local farm to grow some of the vegetables served to guests

Sustaining our Supply Chain

  • 100% cage-free eggs sourced for Melco F&B operations in Manila and Macau with 74% at City of Dreams Mediterranean
  • Accelerated adoption of recycled fabric uniforms, working to establish guidelines and adopt recognized certifications
  • Strengthened data tracking and credibility in certified sourcing and chain-of-custody verification for key categories such as seafood and chemicals, while equipping local suppliers to meet Company expectations

Empowering our Business

  • Continued ethics training and capacity building programs for colleagues and suppliers
  • Implemented onsite, real-world cyberattack simulation drills for relevant colleagues and teams across the Group to test awareness, readiness to respond and system effectiveness.

Melco remains steadfast in its commitment to sustainability and invites stakeholders, partners, and communities to join in its journey towards a climate-fit and equitable future.

The post Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond” appeared first on European Gaming Industry News.

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Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers

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Maono’s new DM40PRO introduces wireless freedom, AI-powered voice effects, broadcast-quality sound, and customizable RGB lighting for a professional-grade gaming and streaming experience.

Maono, the global best-selling Internet microphone brand, has officially announced the release of its latest innovation in audio technology, the DM40PRO – AI Wireless Gaming Microphone. Engineered for gamers, streamers, and content creators seeking uncompromising performance, the DM40PRO combines cutting-edge features with exceptional sound quality, offering an all-in-one solution for immersive, high-quality content creation.

The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid- May.

The DM40PRO is a testament to Maono’s commitment to empowering creators with tools that elevate their performance. At the core of its appeal is the wireless and wired dual-mode design, which provides unparalleled flexibility and mobility without sacrificing audio fidelity. With ultra-low latency and an extended wireless range, users are free to move seamlessly within their space, enjoying smooth, uninterrupted transmission.

Featuring 48kHz/24-bit recording with a large 16mm condenser capsule, the DM40PRO delivers rich, detailed broadcast-quality sound. Whether capturing the excitement of a fast-paced game or delivering commentary during a live stream, the microphone ensures professional-grade clarity. Advanced noise cancellation with a single tap allows the DM40PRO to cut through environmental distractions, making it especially ideal for creators working in shared or noisy environments.

Setting the DM40PRO apart is its built-in AI voice changer with 10 distinct voice modes, allowing for engaging and interactive content with a creative twist. Coupled with vibrant, customizable RGB lighting, the microphone also adds visual personality to any setup, enhancing the overall streaming aesthetic.

Designed for convenience and control, the DM40PRO includes intuitive onboard controls for gain, EQ, and more, allowing real-time adjustments directly on the device. Its durable build and premium materials reflect Maono’s focus on quality and longevity, while the ultra-long 2600mAh battery supports up to 75 hours of use after just two hours of charging—ensuring creators can stream, record, and game for extended periods without interruption.

Compatible across multiple platforms, the DM40PRO is crafted to meet the demands of today’s most dynamic content environments. Whether used in a home studio or on the go, it offers a versatile solution for anyone seeking clear, consistent, and engaging audio.

With the launch of the DM40PRO, Maono once again reaffirms its place at the forefront of creator-focused audio technology. Perfect for professionals and advanced users, the DM40PRO represents the pinnacle of USB gaming microphones—merging wireless freedom, studio-grade sound, and a spectrum of customizable features into one powerful device.

The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid-May.

MAONO is also offering up to 10 percent commission on its affiliate programme

 

The post Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers appeared first on European Gaming Industry News.

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