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NBA 2K loot boxes cleared in Belgium

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2K Games has issued a press release that the in-game purchases system in NBA 2K loot boxes has been declared  to comply with Belgian gambling laws.

“Specifically, we will be turning off the ability to purchase packs with premium (non-earned) currency/[Virtual Currency],” reads a 2K statement. “Gamers are still able to acquire packs with MyTeam points.”

MyTeam is an NBA 2K mode in which players attempt to build the best custom team possible. One way to acquire players to build out your team is through purchasing packs of randomized cards. That loot box-type mechanic, however, would be in violation of Belgian gambling laws, which is why 2K has dropped it in Belgium.

2K’s statement about the change makes it clear the company doesn’t agree with the Belgium government’s views on loot boxes. The publisher even went so far as to encourage gamers who share its views to lobby their government representatives about them.

 “We will be continuing conversations with the [Belgian Gaming Commission] in order to explain our view on how NBA 2K and MyTeam pack purchases already comply with local laws,” continues the statement. “If you agree, we recommend that you contact your local government representative to communicate your opinion.”

Belgium declared loot box mechanics like MyTeam illegal in April. It wasn’t the only country to do so, either, as the Netherlands started enforcing its own loot box laws in June, spurring Valve to make Dota 2 loot box contents visible before being opened. Both Electronic Arts and Microsoft games have also recently seen loot box changes in response to the new laws and the consumer outrage that inspired them.

 

Source: ign.com


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance

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RankRadar, the innovative game tracking and analytics platform for game providers, has launched a powerful new feature: Operator’s Top Games.

This new functionality enables game providers, their product teams, and account managers to gain deeper market insights by tracking and comparing the top-performing games of competitors across all monitored operators.

With this addition, game providers gain clear visibility into the competitive landscape. They can now track which competitor games are performing best across all monitored operators, stay ahead of market trends and shifts in player demand, and identify performance gaps as well as emerging opportunities. These insights enable providers to plan smarter release and marketing strategies — all backed by real-time data.

RankRadar Co-Founder & CEO Gjorgje Ristikj commented: “Operator’s Top Games was built to help RankRadar clients make faster, more informed decisions and stay ahead in an increasingly competitive landscape. Whether analysing competitors, monitoring market changes, or improving their own game positioning — this new feature gives teams the visibility and intelligence they need to drive success.”

The post RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance appeared first on European Gaming Industry News.

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DBET partners with Swedish Basketball Association for multi-year sponsorship deal

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Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.

As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.

“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”

Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.

“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”

This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.

The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.

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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

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The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.

This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.

At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.

The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.

In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.

And beyond the games? Real talk. Smart deals. Big moves.

Visitors to Booth L20 will get exclusive face time with the team to:

  • Unlock bespoke offers crafted for their traffic
  • Discuss scalable strategies to grow revenue
  • Explore PlayAmo’s unique product ecosystem

“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.

So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.

The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.

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