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Scientific Games And Pennsylvania Lottery Launch Virtual Sports

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Company’s Ongoing Investment in Innovation Is Powering Lottery’s Highly Successful Modernization Efforts to Increase Funding for Commonwealth of Pennsylvania

 

LAS VEGAS and ATLANTA, Aug, 2018 — Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announced that the Company and the Pennsylvania Lottery (the “Lottery”) have successfully launched the distribution of virtual sports games at retailers across the state. Another ground-breaking technology project for the Lottery and Scientific Games, the new virtual sports entertainment is called Xpress Sports™, branded by the Pennsylvania Lottery, and initially includes Xpress Car Racing and Xpress Football content provided by Inspired Entertainment, Inc. (NASDAQ: INSE). Integrated through Scientific Games’ central lottery and sports betting platform, point-of-sale terminals, and TV monitors at Pennsylvania Lottery retailers, the virtual sports offering officially went “live” on August 14, 2018. Xpress Sports may be played at any Pennsylvania Lottery retailer. Players can watch drawing results in real-time on monitors at nearly 1,500 locations, with more on the way.

“We are thrilled to continue the Pennsylvania Lottery’s modernization efforts with the launch of our new virtual sports brand, Xpress Sports,” said Pennsylvania Lottery Director Drew Svitko. “Virtual sports games appeal to Pennsylvanian’s passion for sports and, like all of our games, virtual sports games are supported by systems technology innovation. Our recent game entertainment expansion with Keno, iLottery and now virtual sports is already generating new funds to benefit older Pennsylvanians. Kudos to all those at the Lottery and Scientific Games who have worked so hard to introduce these new products to our players.”

Scientific Games invested in technology innovation to support the Lottery’s plan to modernize through new solutions and products including virtual sports. Virtual games, along with Keno, will be displayed through the Company’s technology solution at a mixture of Pennsylvania Lottery retail venues, bars and taverns across the state throughout the day. The virtual games feature ultra-realistic animation that depicts the outcome of random computerized drawings that take place every five minutes.

“Scientific Games’ continued investment in new games, technology, and services to maximize proceeds for the Commonwealth of Pennsylvania has made the successful launch of virtual sports, Keno and iLottery mobile/online games possible,” Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games. “We are proud that our partnership with the Pennsylvania Lottery has resulted in one of the highest performing lotteries in the world.”

For Xpress Sports, Scientific Games integrated third-party virtual sports game graphics. Xpress Car Racing features racecars numbered 1-12, and players can wager $1 to $20 on what order the first three cars will finish. Xpress Football allows players to select from two teams on wagers such as touchdown run on first through fifth play, touchdown pass on first through fifth play, turnovers or field goal. Elements of the game change every draw, such as teams, home or away, starting line for the drive, defense and offense strengths, etc. Players can wager from $1 to $20 per drive.

Following Keno’s very strong start, the Pennsylvania iLottery online/mobile games launch is the most commercially successful in the U.S., generating $51.3 million in play since going on sale May 22. Recently, the Lottery announced record total sales of $4.2 billion in fiscal year 2017-18, and its seventh consecutive year of generating more than $1 billion in profits for senior citizen programs in the Commonwealth of Pennsylvania.

A provider to more than 150 lotteries globally, including nearly every North American lottery, Scientific Games is known for game innovation and complex, integrated systems technology implementations. The Company is currently the fastest growing lottery systems supplier in the U.S., and the leading lottery systems supplier in Europe.

© 2018 Scientific Games Corporation.  All Rights Reserved.

About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com

Company Contacts

SG Lottery Communications:
Therese Minella, APR  +1 770-825-4219
Director, Lottery Communications
[email protected]

Corporate Communications:
Susan Cartwright  +1 702-532-7981
Vice President, Corporate Communications
[email protected]

Investor Relations:
Michael Quartieri  +1 702-532-7658
Executive Vice President and Chief Financial Officer

Forward-Looking Statements
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings “Forward Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

Source: Scientific Games Corporation


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025

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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.

For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.

Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”

As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.

With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.

The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Modern Pokie Machines and the Future of Online Gambling

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From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.

Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.

In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.

A Quick Look Back – How Pokie Machines Became a Global Phenomenon

Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.

The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.

The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.

What Makes Modern Pokies So Engaging

Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.

Next-Level Visuals and Sound Design

Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.

Interactive Gameplay and Bonus Mechanics

Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.

Mobile-First Gaming

With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.

How to Choose the Best Modern Pokie Casinos

Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:

  • Book of Dead
  • Gates of Olympus 1000
  • Starburst
  • Le Bandit
  • Sugar Rush
  • Big Bass Bonanza
  • Sweet Bonanza
  • Starlight Princess
  • Divine Fortune
  • Wanted Dead or a Wild
  • The Dog House
  • Etc.

Let’s see how to choose the best variations and which are the factors you should consider for it:

Check RTP Rates and Volatility

Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.

Trusted Licensing and Security

Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.

Explore Top Pokie Collections Online

A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.

Trends Shaping the Future of Online Pokies

Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.

Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.

The Future Spins Bright

Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.

As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.

The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.

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SOFTSWISS Wins Best Marketing Campaign Award in iGaming

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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

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