Press Releases

EXOGROUP acquires social gaming platform Playfulbet

Published

6 years ago

August 6, 2018

Reading Time: 3 minutes

Barcelona 6 August 2018 – EXOGROUP, the digital technology enterprise business group, today announced it has acquired social gaming platform Playfulbet.

Playfulbet is a free to play social gaming sports platform with 8 million users. Founded by former professional poker player Pol Ruiz in 2012, players are given free virtual coins to use to bet on the outcome of a range of sports match verticals: football, basketball, tennis, e-sports, baseball and rugby. Players receive coins each time they win a bet, when players have accumulated a sufficient number of coins, these can be cashed out for prizes. Prizes include a range of electronic devices including gaming consoles, smartTVs, smartphones, video games, etc. Playfulbet is available to play on desktop, mobile web at https://playfulbet.com and via iOS and Android apps, the Playfulbet apps have 2 million installs.

The social element to Playfulbet allows registered players to create their own profiles, follow and make friends with other players on the platform as well as seeing rankings of the biggest betters for matches, collecting badges, etc. Players can also join together in what are called ‘pools’ where players can bet on the outcomes of sports matches as a group.

Playfulbet is aimed at males aged 18-35 years old and Spain is its largest market with 4 million users followed by 3.2 million across Latam countries with the remainder spread across Europe/rest of the World.

Playfulbet generates income from a range of advertising revenue streams:

Online advertising with banner display and native advertising (CPM): advertisers include online gambling websites, video games, electronic devices and user retargeted advertising sources such as Amazon
Affiliate for sports betting platforms and video game App installations (CPI), players can win extra virtual coins for joining sports betting platforms, installing apps, completing surveys, watching promoted videos, etc

Benjamin Fonzé, CEO and founder of EXOGROUP commented, “We welcome Playfulbet to our group of companies to join ExoClick, EXADS, AdSecure and MobileCashout. I was very impressed with Playfulbet’s great product offering, market positioning and talented team. The company is a great fit for us as a group because Playfulbet generates its income from online advertising, which is a business we know inside and out.”

“EXADS and ExoClick have the technology and publishing/advertising sales experience to help Playfulbet really ramp up its traffic in existing and new GEOs, boost its ad inventory value and help it reach a global network of advertisers. MobileCashout provides a range of sports related entertainment content for mobile that can be integrated into Playfulbet’s revenue model. AdSecure will monitor all the advertising displayed on the Playfulbet platform to ensure advertising compliance. Through our intercompany synergies we can ensure Playfulbet grows into a highly profitable global sports betting platform. The founder continues in the company and Christian Khoury has been named as the new CEO.”

Playfulbet’s newly appointed CEO Christian Khoury commented, “I have known Benjamin Fonzé for more than 15 years, in fact I was ExoClick’s very first publishing client when Benjamin started the ad network back in 2006. I have a deep respect for him because he understands all of the different phases necessary to create, launch, adapt and successfully grow companies in the online business space.”

Khoury continued, “Currently Playfulbet has 8 employees. EXOGROUP bought out the previous investors, for an undisclosed sum. Benjamin sees huge potential in Playfulbet and EXOGROUP will inject at least 1 million euros into the product over the next 18 months. The high-level strategy is to heavily invest in the team (based in Barcelona), develop the platform’s technology for both desktop and new versions of the iOS and Android apps. From a marketing perspective we will increase our market share in existing markets and enter into new markets and drive user acquisition through media campaigns. We have set a goal to grow the amount of registered users globally over the next 24 months to 100M and 200M by the end of 2021.”

Founder and Marketing Director Pol Ruiz added, “EXOGROUP and its companies have a deep understanding of traffic acquisition, monetization, business intelligence, all backed up with its own technology. With additional sales, marketing, human resources and financial support we can now really scale up our business globally.”

For further press information

[email protected]

About EXOGROUP

EXOGROUP builds and invests in innovative tech projects, maximizing the synergies between each business enterprise. Currently, there are five companies inside EXOGROUP monetising the digital media space:

ExoClick (launched 2006) is the innovative ad company, a programmatic ad exchange and the world’s 4th largest ad network which serves +6 billion daily ad impressions globally.
EXADS (launched 2013) is a licensed SaaS solution which powers large ad networks, affiliate programs and high traffic websites. EXADS provides the technology for ExoClick’s leading ad network platform.
AdSecure (launched 2017) is an ad verification technology used by ad networks, ad operations teams and publishers to ensure safe, compliant and malware-free ad delivery.
MobileCashout (launched 2012) monetises mobile content to consumers by developing in-house engineered mobile sites and licensed apps with integrated localized carrier billing. MobileCashout acquired Spanish mobile tech company Espabit in 2014.
Playfulbet (launched 2012, acquired by EXOGROUP 2018) is a free to play social gaming sports platform aimed at consumers aged 18-35 years old.

Source: Press Releases Published on European Gaming Media Network

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bulgaria

SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria

Published

1 month ago

October 15, 2024

George Miller

SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.

The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.

In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.

In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.

“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Latest News

Are slots losing popularity?

Published

1 year ago

October 3, 2023

George Miller

What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.

The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.

Europe

Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast, card games improved their position by almost four p.p.

The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.

Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.

In the European gaming sector of 2022-2023, top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.

Asia

The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position in the asian gaming landscape, with their market share exceeding 80% compared to other categories.

Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position. In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.

As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”

Latin America

The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by slots.

The current top five most popular games are as follows:

Roleta Brasileiri – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza – 3.44%
Crazy Time – 3.14%

Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained in the top with minor shifts in their rankings over the past year.

The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy market trend is the displacement of slots with roulette, and the growing preference for live games.

Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

iGaming

Hop into Fun and Prizes with Easter Plinko Slot: Unleash the Easter Magic!

Published

1 year ago

July 14, 2023

George Miller

Easter is just around the corner, and what better way to celebrate than by hopping into the exciting world of Easter Slot Plinko? Get ready to unleash the Easter magic with this thrilling slot game that promises fun, prizes, and endless entertainment. Whether you’re a seasoned slot player or new to the game, Easter Plinko Slot offers an unforgettable experience that will leave you craving for more.

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