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Sweden receives 22 applications new gambling license

Photo credits: toolstotal.com
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On the first day of submitting applications for new gambling licenses in Sweden, 22 companies applied. Popular companies in the country Svenska Spel, Global Gaming and Betsson are among those in the fray.
Lotteriinspektionen, the country’s gambling regulator, received more than 1500 documents, as the companies queued up to get a pie of the country’s gambling market, which is scheduled to be opened up in January 2019.
It is expected that 70 companies will submit their applications to get the new license, which will see the end of monopoly for the state-owned Svenska Spel.
Under the terms of the Gambling Act, from January 1, gambling subject to licensing will be taxed at 18 per cent, while there will be “strict requirements for moderation in marketing gambling.”
Betsson chief executive Pontus Lindwall said that filing his company’s application fulfilled an ambition held since he began working in the industry in 1992.
“Sweden is our home turf,” he said in a blog. “We’re a Swedish top company within the industry, and we’ve been in this market for a very long time. I think it’s great that it opens up for regulation and for license applications.”
“We’ve been operating on this market for a long time and now we will get better possibilities for marketing, sponsorships, and PR that’s good. But in most of our operations I think we will be operating as before but under the new regulation.”
Svenska Spel, Casino Cosmopol, which owns four casinos in Sweden, and horseracing betting monopoly AB Trav and Galopp, also submitted applications on the opening day. ElectraWorks, which operates Bwin, and German-facing Interwetten also applied.
Some of the other operators looking to launch include NoAccountCasino.com owner Mandalorian Technologies Limited, crypto casino operator CashBet, and Gaming Innovation Group-owned subsidiaries MT SecureTrade Limited and Zecure Gaming, both linked to online casino Rizk.
Lotteriinspektionen recently urged applicants to submit their documents as early as possible to be sure of being licensed before January. It said licences will only be awarded to those with “the knowledge, experience and organisation required to operate the business [and] who can be assumed to operate the business in accordance with laws and regulations applicable to the business, and who are otherwise considered to be suitable to operate the business.”
Svenska Spel recently told iGamingBusiness.com that it has already begun to prepare a series of enhancements to content and technology as it anticipates facing “fierce competition” from January.
Source: iGamingBusiness.com
Source: Latest News on European Gaming Media Network

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Esports Charts named finalist for Esports Awards’ Content & Coverage Platform of the Decade
Esports Charts, an analytics company that aggregates real-time viewership insights about esports, has been shortlisted for Esports Coverage Platform of the Decade at the Esports Awards 2025, one of the industry’s highest honors. The nomination follows Esports Charts’ win in the Content & Coverage Platform category in 2023 and now places the platform among the most impactful names of the past ten years.
“Incredible to see Esports Charts being nominated for the third year in a row—especially in this special Decade edition, which celebrates long-term impact in the esports industry. It’s a proud moment that reflects years of dedication to delivering high-quality analytics and insights to the global esports community.
We’re excited to continue this journey as part of AWERTI’s growing ecosystem of top-tier analytics platforms and will continue to create useful tools for the esports industry worldwide.”Artyom Odintsov, co-founder and CEO of Esports Charts
The 2025 edition of the Esports Awards is a special one — the Decade Awards — celebrating the most influential names of the past ten years. Winners are determined through a two-part process: public voting (worth 25% of the final result) and panel voting by industry experts (worth 75%).
As the final week of voting begins, fans can take part in the special ‘turbo’ phase, where each vote counts double. Public voting is open on the official website until August 11. The awards ceremony will take place at the end of August during the Esports World Cup, as part of a three-year partnership between the two events.
The Esports Awards 2025 will honor achievements across 14 categories, including Esports Game of the Decade, Esports Personality of the Decade, and Streamer of the Decade. The nominees list features many of the industry’s most iconic names, with stars like Oleksandr “s1mple” Kostyliev and Lee “Faker” Sang-hyeok recognized in multiple categories.
The post Esports Charts named finalist for Esports Awards’ Content & Coverage Platform of the Decade appeared first on European Gaming Industry News.
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Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks
Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
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Meet MegaList: The Rising Force in iGaming Affiliation
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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