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The Finnish gambling question: Is the poor fund the rich?
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For many years, Finland’s state gambling monopoly in the form of Veikkaus has been hailed as a model system. Veikkaus operates slot machines, lotteries and betting on horse races, attracting a vast majority of Finland’s population. The gambling proceeds fund organisations in culture, sports, research, youth work, social welfare and health.
In other words, it looks like a win-win situation for all. People can legally gamble, and their losses fund common good causes.
However, things are not rosy they appear. Recently emerged empirical data reveal one particularly serious flaw: problem gamblers – usually economically backward people comprising pensioners, the unemployed and the jobless who mainly use in slot machines – contribute to more than 23 per cent of gambling proceeds. According to a study done by Finland’s National Institute of Health and Welfare (THL), 80 per cent of the Finns gamble. Among them, just 3.3 per cent can be termed as problem gamblers, and they contribute more than one-fifth of the gambling revenue.
Annika Saarikko, Finland’s Minister of Family Affairs and Social Services, has noted that up to 700,000 people in Finland are negatively affected by problem gambling when family members are included.
Jani Selin, an expert on Finnish gambling policy and a researcher at THL, says that the underprivileged are also “overrepresented” among problem gamblers.
“We know this from loads of international studies that people who come from lower socio-economic circumstances tend to gamble more,” Selin said. “It’s an almost universally accepted claim. It is the same in Finland. We have known this for a long time.”
Profit-seeking vs addiction interventions
It has been reported that slot machines – which are usually the biggest problem game for the poor – are more highly concentrated in neighbourhoods with people with lower income, education, and employment levels. In the article, a Veikkaus representative claimed that the placement of machines simply follows “client flows.”
European Union regulations only allow state monopolies that reduce and prevent gambling-related harms. Accordingly, Veikkaus’ executive vice president Velipekka Nummikoski told Yle that the company has a responsibility strategy which affects where it places machines. “Business factors are just one aspect which we base the location of our slot machines on,” he said. “They are by no means the only one.”
Rather than limiting the availability of slot machines as recommended by the Ministry of Social Affairs and Health, Nummikoski explained that Veikkaus’ position is that authentication – where users verify their identities before they can play – (scheduled for 2023) would be the best way to deal with problem gambling. Restricting slot machines to gaming arcades would also mean taking them out of the reach of hundreds of Finnish communities, and Veikkaus says it wants games “to be available to as many Finns as possible in an equal manner.”
THL’s Selin disputes Veikkaus’ claims that profit isn’t driving decisions behind where to place slot machines. “They are only thinking about the revenue – the business side—when they place the slots in the neighborhoods,” Selin said. He and his colleagues think that other factors must be taken into consideration. “It makes no sense to put all the slot machines, for instance, in the neighborhoods where there are lots of socio-economic problems already.”
Neighbording Sweden is one of the only countries which has tried to calculate what economist Earl Grinols calls the “hidden” costs of gambling. In 2009, Svenska Spel, the state-owned gambling company in Sweden, produced a report for the European Commission which looked at a range of issues: the cost of depression, the loss of output through unemployment, the cost of treating problem gamblers, the cost of crime, and cost of state efforts to combat it.
The report says that at least 230–450 million euros (2018 exchange rate) is lost every year, mostly from reduced economic productivity. Because of a number of costs it did not or could not calculate, the report says the number is likely higher.
Svenska Spel’s operating profit was 495 million euros in 2009. This means that gambling proceeds handed over to the government nearly matched the social and economic cost of problem gambling, perhaps even more. While Svenska Spel does not control as much of Sweden’s market (in 2009, about 50 per cent) as Veikkaus does in Finland (today, about 90 per cent), the results are still striking. If all of the hidden costs of gambling were calculated in Finland, where problem gambling is even more of a problem, it is possible the economic loss could be even bigger.
Sources: Yle News / Joel Gillin
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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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