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Turtle Beach Signs eSports Partnership With English Premier League Champions Manchester City

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SAN DIEGOAug. 1, 2018 – Leading gaming headset and audio accessory brand Turtle Beach (NASDAQ: HEAR), today announced another significant partnership as the official esports and gaming headset partner for Manchester City eSports. The new partnership will see all ManchesterCity pro players using Turtle Beach’s Elite Pro line of professional gaming audio equipment, as well as other Turtle Beach gear and accessories. Manchester City currently fields two top-tier competitive players in EA SPORTS FIFA 18.

As well as achieving success on the pitch, Manchester City has also been investing resources in dominating the virtual game by signing prolific EA SPORTS FIFA pro players Marcus ‘Marcuzo’ Jorgensen, and more recently Kai ‘Deto’ Wollin – the reigning PS4™ world champion.

“As the leading brand in gaming audio we’re thrilled to team-up with the Premier League Champions. No matter what the game, competitive play is about total immersion, and that is what the Manchester City players can expect from our Elite Pro series,” said Juergen Stark, CEO, Turtle Beach Corporation. “Manchester City is a truly global brand and while their esports endeavors are just beginning, we’re ready to embark on the journey with them to help achieve even more success, both on the virtual pitch and off.”

On August 2-4, 2018, both Manchester City players will be competing in the FIFA eWorld Cup Final at the O2 Arena in London. They are amongst the best 32 players in the world who have been competing all year to win their spot at the tournament which will crown the EA SPORTS FIFA 18 Grand Champion.

“We’re very excited to form this partnership with Turtle Beach as the Club expands its esports strategy,” said Damian Willoughby, Senior Vice President of Partnerships at Manchester City. “Both Marcus and Kai are at the top of their game and watching them compete throughout the season has been great, culminating in their qualification to the FIFA eWorld Cup. We are looking forward to working with Turtle Beach and their high-quality equipment to enhance gaming experiences for our players.”

Turtle Beach’s Elite Pro line defines the future of esports gaming audio equipment, delivering best-in-class audio performance for game sound and team chat, plus innovative comfort-driven technologies to ensure players stay comfortable and cool under pressure. Ultimate esports performance, ultimate comfort, and the ultimate esports audio setup designed to help you dominate the competition…this isElite Pro!

For more information on the latest Turtle Beach gaming headsets and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on FacebookTwitter and Instagram.

About Manchester City
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, five League Championship titles, including three Premier League titles (2012, 2014, 2018), and five FA Cups. 

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com.

About Turtle Beach Corporation
Turtle Beach (www.turtlebeach.com) has been transforming console multiplayer gaming since the very beginning with its wide selection of industry-leading, award-winning gaming headsets. Whether you’re a professional esports athlete, hardcore gamer, casual player, or just starting out, Turtle Beach has the gaming headset to help you truly master your skills. Innovative and advanced technology, amazing high-quality gaming audio, clear communication, lightweight and comfortable designs, and ease-of-use are just a few features that have made Turtle Beach a fan-favorite brand for gamers the world over. Made for Xbox, PlayStation®, and Nintendo consoles as well as for PC, Mac®, and mobile/tablet devices, having a Turtle Beach gaming headset in your arsenal gives you the competitive advantage. The Company’s shares are traded on the NASDAQ Exchange under the symbol: HEAR.

Cautionary Note on Forward-Looking Statements
This press release includes forward-looking information and statements within the meaning of the federal securities laws. Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events. Statements containing the words “may”, “could”, “would”, “should”, “believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”, “project”, “intend” and similar expressions constitute forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which could cause actual results to differ materially from those contained in any forward-looking statement. Forward-looking statements are based on management’s current belief, as well as assumptions made by, and information currently available to, management.

While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that its goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. Some of these factors include, but are not limited to, risks related to the Company’s liquidity, the substantial uncertainties inherent in the acceptance of existing and future products, the difficulty of commercializing and protecting new technology, the impact of competitive products and pricing, general business and economic conditions, risks associated with the expansion of our business including the implementation of any businesses we acquire, our indebtedness, and other factors discussed in our public filings, including the risk factors included in  the Company’s most recent Quarterly Report on Form 10-Q and the Company’s other periodic reports. Except as required by applicable law, including the securities laws of the United States and the rules and regulations of the Securities and Exchange Commission, the Company is under no obligation to publicly update or revise any forward-looking statement after the date of this release whether as a result of new information, future developments or otherwise.

All trademarks are the property of their respective owners.

SOURCE Turtle Beach Corporation

CONTACT: Keith Hennessey, Senior Director – EU Communications and Partnerships, +44 (0) 1254 517250, [email protected]; Eric Nielsen, Step 3 PR, Turtle Beach Corp. (on behalf of Turtle Beach), 202.276.5357, [email protected]

Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AI, Regulation, and Brand Power: SOFTSWISS 2026 Trends Report Reveals Where Industry is Heading

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SOFTSWISS, a global tech leader in iGaming solutions, has released its 2026 iGaming Trends Report, developed in partnership with NEXT.io. The fourth edition of this annual study provides a data-driven roadmap for operators, suppliers, and industry stakeholders as they prepare for the next phase of industry evolution.

The report is based on a survey of over 350 iGaming professionals and the AI-driven analysis of more than 120,000 media headlines, making it one of the most comprehensive overviews of the global iGaming landscape to date. It combines qualitative and quantitative research methods, including independent analytics from Kantar, one of the leading research agencies, and internal insights from 30 SOFTSWISS experts.

Covering key global regions and industry domains, including marketing, regulation, technology, responsible gambling, cybersecurity, and AI, the 2026 iGaming Trends Report offers an in-depth look at the factors driving market transformation:

  • AI Goes Operational: The perceived importance of AI scored 8.41/10 in 2025, up from 8.15 the previous year, with 56% of surveyed companies listing AI integration as one of their top three business priorities.
  • Brand Over Bonus: Influencer marketing dominance has dropped by 10 percentage points since 2023, while brand reputation and trust now play a bigger role than bonuses in player acquisition.
  • Marketing Reinvented: Operators are shifting their focus from performance-only tactics to brand-led ecosystems. iGaming companies are now tracking brand equity metrics, such as Top of Mind and Purchase Intent, as strategic KPIs.
  • Regulation Reshaped: New markets, including BrazilFinland, and France, are transitioning to competitive licensing models, while countries such as the UK and Lithuania are introducing tighter advertising controls.
  • Responsible Gambling 2.0: AI-based tools are being deployed to identify at-risk player behaviour in real-time, a step now expected by regulators in jurisdictions, including Ontario and Greece.
  • Cybersecurity as a Core Metric: Phishing incidents have increased by 180% since 2023, while 35% of smaller operators report inadequate cyber resilience, highlighting the growing connection between trust, compliance, and player retention.

This year’s edition introduces a new Microtrends section, exploring early-stage shifts and emerging ideas with near-term potential. This dedicated chapter highlights the smaller signals shaping tomorrow’s market opportunities.

Each microtrend is supported by real-world examples and regional case studies, illustrating how forward-looking operators and suppliers can capitalise on these developments before they reach mainstream adoption.

The report also includes a regional outlook developed by NEXT.io, covering Europe’s recalibration, North America’s measured growth, South America’s compliance-driven execution, and Asia’s controlled innovation model.

Ivan Montik, Founder of SOFTSWISS, comments: “In recent years, the sector has moved into maturity. What now matters is disciplined profitability, operational resilience, and the ability to deliver durable player value. This fourth edition reflects that shift. We examine the macrotrends reshaping the sector, the micro-level tactics and technologies that improve performance, and a regional outlook developed in partnership with NEXT.io. Taken together, these chapters provide a structured view of what will shape 2026 and the decisions it asks of operators, suppliers, and partners.”

In support of its ebook, SOFTWISS will present the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November 2025. A four-hour event will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with leading global industry experts.

Last year’s edition of the Trends Report attracted significant industry attention, with over 13,000 downloads, confirming its value as one of the sector’s most respected analytical resources.

Operators and industry professionals can download the 2026 iGaming Trends Report here.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria

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SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria. 

The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.

In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.

In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.

“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Are slots losing popularity?

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What are the most popular games? What iGaming providers have achieved the greatest success? SOFTSWISS, an innovative company providing a complete ecosystem of comprehensive software solutions, shares valuable insights across regional markets.

The analysis presented is based on the Game Aggregator data spanning the second half of 2022 and the first half of 2023.

 

Europe

Slot games remain popular in Europe, even though they lost around five p.p. during H2 2022 and H1 2023. Despite this decline, their market share still exceeds 80% among the other gaming categories. In contrast,  card games improved their position by almost four p.p.

The top five most popular game categories underwent minor changes in Q2 2023. The Total Bets Sum in Craps games saw a substantial increase, growing 2.7 times in comparison to the previous quarter. This boost in performance secured the fifth position for this type of games in the top rankings, displacing casual games.

 

Gates of Olympys, Big Bamboo and Midas Golden Touch emerged as some  of the most popular games during the past year. Notably, the landscape of top games exhibited significant variations from quarter to quarter.

In the European gaming sector of 2022-2023,  top-performing game providers include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming. Their positions in the rankings experienced subtle shifts from quarter to quarter.

 

Asia

The top five most popular game categories in Asia have exhibited a consistent trend since the final quarter of 2022. Slot games hold a prominent position  in the asian gaming landscape, with their  market share exceeding 80% compared to other categories.

 

Gates of Olympys claimed the title of the most popular game in Asia in Q4 2022, and has maintained its leading position since. Meanwhile, another popular game, Bonanza Billion, has experienced fluctuations in its rankings within  the top five since the end of the previous year. The Total Bets Sums of Aviator increased twofold during the first half of this year, propelling the game into a leadership position.  In contrast, the once-popular game, Hot Fruits, lost its foothold in the top rankings during the second quarter of 2023.

As for the most successful game providers in Asia, it should be noted that Evolution, Pragmatic Play and BGaming have continually jostled for positions within the top five over  the past four quarters under review. Play’n Go and Amatic ceded their places in the rankings  to 1spin4win and Amusnet (EGT), with the latter heading the list in Q2 2023.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”

 

Latin America

The top five of the most popular game categories in LatAm have remained consistent over the last year, with almost 60% of these categories dominated by  slots.

 

The current top five most popular games are as follows:

Roleta Brasileiri  – 8.27%
Aviator – 5.97%
Gates of Olympus – 5.24%
Sweet Bonanza  – 3.44%
Crazy Time – 3.14%

Notably, Aviator surged to the top in Q4 2022, experiencing a significant increase in the Total Bets Sum, nearly 170 mln euro more in comparison with the previous quarter. This success propelled its provider, Spribe, from the tenth place in Q3 2022 to the fourth in Q2 2023, displacing Play’n GO from the top five. Other providers, specifically Pragmatic Play, Evolution, Playtech, and BGaming, remained  in the top with minor shifts in their rankings over the past year.

The top five most popular games account for approximately 25% of the Total Bets Sum across all games in Latin America, while in Europe and Asia the same covers around 10%. Another noteworthy  market trend is the displacement of slots with roulette, and the growing preference for live games.

Carla Dualid, Regional Business Development Manager at SOFTSWISS in LatAm, comments: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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