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Finns flock to work in Online Casinos in Malta

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It is quite well known that Malta is one of the most sought-after-places for online gambling. The reasons are not exactly rocket science. Friendly government regulations and favourable tax regimes are what attract gaming companies to this tiny island.

What is less known though is the number of Finnish citizens working in the gaming companies in Malta?   Apart from Finland, other European countries such as Sweden, Portugal, Slovenia and the Czech Republic do not allow any commercial online gambling operators and the government hold monopoly on the lottery and actual and virtual casinos. Some of the European countries, UK, Italy, Latvia, Luxembourg, Malta, Slovakia, and Estonia, have a fully or partly deregulated online gambling market.

Malta has over 300 companies in the gaming sector, employing around 12,000 people. Among those who have moved there are at least 400 Finns. Malta has thus been called “The Silicon Valley of Casinos.”

While only Veikkaus, PAF (Åland equivalent of Veikkaus) and Finntoto are allowed to offer online and offline gambling to the Finnish population, there are up to 100 international sites offering Finnish language gambling sites. Veikkaus and Paf also operate actual casinos and plenty of slot machines in Finland.

Finland’s slot machines for gambling situated in public places are exceptional for Western countries. As the cashier at a till hands over a coin as change, many Finns advance to the slot machine by the entrance in a routine-like manner to try their luck. In other Western countries, such a habit is very unordinary.

“In other countries gambling machines are usually situated in casinos, restaurants, and bars, whereas in Finland they are a part of people’s everyday life in shops, kiosks and petrol stations,” says development coordinator Tapio Jaakkola from Gambling Clinic (Peliklinikka), specialised in gambling addictions.

A valid argument offered by the government in regulated countries is preventing gambling addiction and the resulting financial crisis to individuals by limiting the amount people can gamble and on the other hand recycling the profits to the society for good causes. Veikkaus and PAF return the majority of their profit to culture, sports, research and other social causes. The third argument is the reliability of the gambling operator. Government-owned companies do not cheat.

Same could not be said about commercial online gambling sites and because of the vastly unregulated international market and difficulty of control, there is no guarantee that sites could be reliable. Several services such as Kantacasino.com have tried to solve this problem by star ranking and auditing online gaming sites based on reliability, the number of games available, offered bonuses, and user-friendliness of sites.

According to the Ministry of health of Finland, 2.7 per cent of Finns in the age group of 15–74 suffer from gambling problems at different levels. That is 110,000 Finns. Gambling problems are three times more common among men than women (men 4.7 per cent, women 1.6 per cent). The change of the age limit (K-18) in 2011 has significantly reduced gambling within the group of young males. Gambling among girls was rarer already before the amendment. There are several different sites offering help and information for people with gambling problems, such as Pluuri, Gametalk and Peli poikki.

Source: helsinkitimes.fi

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PuK Gaming Welcomes iFerg as a Co-Owner and Strategic Investor to Drive Innovation in Mobile Gaming

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PuK Gaming, a trailblazer in precision-engineered mobile gaming accessories, is excited to announce that Luke “iFerg” Fergie, a globally renowned mobile gaming content creator, has joined the company as a co-owner and strategic investor. This landmark partnership strengthens PuK Gaming’s mission to revolutionize mobile gaming with its modular ecosystem, delivering console-quality control to players worldwide.

With 10M fans across platforms like YouTube and X, iFerg brings unparalleled influence and expertise to PuK Gaming. As a co-owner, iFerg will play a pivotal role in product development, collaborating on new accessories like the PuK Thumbstick, Grips, and Triggers to enhance precision and comfort for gamers. Additionally, he will contribute to day-to-day operations, including strategic planning, content creation, and community engagement, to drive PuK Gaming’s growth in the competitive mobile gaming market.

“We’re thrilled to have iFerg join PuK Gaming as a co-owner,” said Simon Burgess, Co-founder of PuK Gaming and inventor of the SCUF® controller. “His investment and hands-on involvement will accelerate our innovation, ensuring our products meet the needs of both casual and competitive players. iFerg’s vision aligns perfectly with our goal to redefine mobile gaming.”

iFerg’s investment underscores his confidence in PuK Gaming’s cutting-edge ecosystem, which enhances touch gameplay without introducing the lag and optimization issues associated with external controller devices, offering unmatched performance in titles like Call of Duty®: Mobile and Fortnite®. As part of the partnership, iFerg will showcase PuK products in exclusive content, including YouTube series like “Rookie to Legendary” and “PuK vs Pros,” and participate in branded events, such as Call of Duty: Mobile activations, to engage the global gaming community.

“I’m beyond excited to take a leadership position, investing my time and money into PuK Gaming,” said iFerg“Their modular accessories are game-changers, and I’m eager to work closely with the team to continue developing products that empower players to dominate. This is a huge step for mobile gaming, and I’m proud to be part of it.”

The full range of PuK Mobile Gaming hardware is shipping globally today.

The post PuK Gaming Welcomes iFerg as a Co-Owner and Strategic Investor to Drive Innovation in Mobile Gaming appeared first on European Gaming Industry News.

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Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia

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Five years ago, VALORANT arrived in South Asia with a simple promise: to deliver clutch gameplay and high-octane FPS hero shooter action. What followed was far more – late-night team talks in dorm rooms, friendships built in cyber cafes, taunts turned into inside jokes, and a vibrant community that made the game unmistakably their own. This month, on VALORANT’s 5th anniversary, Riot Games brought that journey full circle with V5, a campaign built as a tribute to every South Asian player who made VALORANT more than just a game.

V5 was designed to be a true reflection of the players, a campaign that lived in the same spaces they do: on their campuses, in their cafes, and on their timelines. Rooted in cultural nuance, it celebrated the reality of the player experience through animated shorts based on real stories, UGC-driven content, murals, college activations, and a host of community-driven celebrations. 

“V5 is our ‘Thank You’ to a generation of players who made VALORANT their own,” said Arun Rajappa, Country Manager, Riot Games India & South Asia. “Whether you’re top-fragging in ranked matches or reminiscing over your first LAN, this campaign is about your story. We wanted V5 to reflect the unique way South Asia has embraced VALORANT. The response has been uplifting, and it only reinforces why we build with community at the center.”

At the heart of it all was the V5 key visual, a vibrant and colorful tapestry of South Asian gaming culture. It was as much about memory as it was about mood: a steaming cup of chai to honor the all-nighters, subtle nods to LAN café setups that birthed both rivalries and friendships, and the unmistakable “NHK?” (“Nahi ho raha kya?”) jibe, which has become part of the everyday VALORANT vocabulary across the region. This logo was a visual time capsule, recognizable, relatable, and a proud representation of the region’s gaming culture..

As part of V5’s on-ground presence, Riot reimagined the streets of Mumbai, Delhi, Gurgaon, and Kota with an OOH (Out-of-Home) campaign that didn’t just speak to the community, it spoke like them. Across Gurgaon, Mumbai, and Delhi, LED billboards lit up with iconic in-game callouts like the playful jibe “Kal aana kal” and the ever-reliable pre-round “Skin dede bro!” phrases that have become part of everyday VALORANT banter. In Kota, the campaign took a hyperlocal twist, with traditional billboards across high-traffic areas. What made the campaign stand out was that these callouts weren’t just written for the community; they were voted on by them, turning the streets into shared arenas of recognition and pride.

One of the most timely and playful moments of the V5 campaign landed on June 2 — the day IIT-JEE Mains results were announced, a high-pressure milestone for millions of students across India. Seizing this cultural flashpoint, Riot rolled out ‘VAL Toppers’, a cheeky twist on the way coaching centres in cities like Kota celebrate academic success. But instead of JEE rankers, these billboards spotlighted Radiant-ranked VALORANT players, honoring them with the same visual fanfare usually reserved for exam toppers. With VAL Toppers, Riot offered a tongue-in-cheek nod to South Asia’s competitive spirit, proving that top-tier aim and top-tier ambition can shine in very different arenas.

The campaign made its presence felt at the VCSA Split 2 finals, where VALORANT set up an open-access booth at the Phoenix Market City, Mumbai. Visitors, many new to the game, got hands-on with VALORANT and a lot of exciting swag like custom marshmallows featuring their favourite agents and t-shirts capturing elements of V5. It was a low-barrier, high-impact entry point that turned casual curiosity into active interest.

To close the campaign, Riot hosted V5 Game Night at ApeCity, India’s first org-led gaming cafe in Navi Mumbai, transforming it into a celebration zone with friendly showmatches, video games, and a comedy set by popular comic Raunaq Rajani. It was a final nod to the players who built the community and a call to those who’ll define what comes next.

According to the Lumikai State of India Interactive Media and Gaming Report FY24, India’s gaming market generated $3.8 billion in FY24 and is projected to grow to $9.2 billion by FY29. With 66% of gamers coming from non-metro cities and 43% being first-time earners aged 18–30, the data reflects gaming’s growing cultural and economic weight. V5 is a reflection of this moment, when games stop being pastimes and start becoming part of how an entire generation communicates, celebrates, and connects.

V5 ultimately proved that VALORANT in South Asia is lived, embedded in comms, cafe walls, student timetables, and weekend routines. And now, it has cemented its place in India’s entertainment mainstream. 

The post Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia appeared first on European Gaming Industry News.

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Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots

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Million Games, an up-and-coming online game studio, is proud to announce the release of Draw SevensTM, a thrilling casino card game developed by Wagercomms as part of the Million Stars partner program. Draw SevensTM reimagines classic card gaming by blending fast-paced action with multiple payouts and two progressive jackpots, offering players an experience like no other.

Draw SevensTM is designed to bring instant action to casinos worldwide. The game invites players to wager on Over 7, Under 7, and Progressive 7, with opportunities for strategic play and bonus payouts on “Seven” and “Safe Seven” bets. Featuring a low house edge of just 2.64%, this innovative table card game appeals to both seasoned and casual players.

Thomas Nimstad, CEO of Million Games, expressed his excitement about the launch: “Draw SevensTM perfectly exemplifies our vision for the Million Stars partner program – empowering studios like Wagercomms to create truly unique gaming experiences. This game combines classic appeal with modern innovation, and we’re thrilled to bring it to players globally.”

Draw SevensTM is designed with a mobile-first approach, ensuring seamless gameplay across all devices and orientations. Its intuitive mechanics, paired with the excitement of progressive jackpots, make it an excellent addition to any online casino portfolio.

Peter Bengtsson, CEO of Wagercomms, spoke about the collaboration with Million Games: “Partnering with Million Games has allowed us to elevate our creative vision for Draw SevensTM. The support and expertise through the Million Stars partner program were invaluable in bringing this ambitious project to life. We’re confident players will love the fast gameplay and strategic depth of Draw SevensTM– it’s the first all-new casino card game in decades.”

Key Features of Draw Sevens®

  • Multiple Betting Options: Players can wager on Over 7, Under 7, and Progressive 7.

  • Double Progressive Jackpots: A chance for life-changing wins.

  • Strategic Gameplay: Bonus payouts on “Seven” and “Safe Seven” bets add layers of excitement.

  • Mobile-First Design: Optimised for all devices and orientations.

  • Low House Edge: 2.64%, at optimal play, for fair and thrilling gameplay.

Draw SevensTM is now live and available to players on participating platforms.

For more information about Draw SevensTM and the Million Stars partner program, visit Million Games website.

The post Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots appeared first on European Gaming Industry News.

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