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ASA bans Lottoland ad in the UK
The Advertising Standards Authority (ASA) has banned a particular advertising on lottoland.co.uk website after it figured out that consumers could never win the £169 million prize because of tax deductions.
The lottoland.co.uk published an ad on July 27 last year: “PowerBall £169 million,” with tick boxes allowing consumers to pick when to enter and for how many weeks.
A complainant, who was of the impression that the jackpot total was subject to change depending on whether it was paid out in a single lump sum or in instalments, challenged whether the ad was misleading.
EU Lotto said their website, FAQs and terms and conditions referred to the options to take a lump sum or a 30-year annuity and were satisfied that an explanation of the jackpot amount, how it was paid out and the difference between the lump sum and 30-year instalment options were explained clearly.
But the Advertising Standards Authority (ASA) said consumers were likely to understand that the whole £169 million would be paid out in a single sum immediately after the draw if they chose the correct winning numbers.
It noted that a link at the bottom of the home page took consumers to a list of questions, one of which was: “How does jackpot prizing, tax and payouts for PowerBall … work?” which in turn linked to text which stated that Lottoland replicated the pay-out structure of official lottery draws in America which reduced the total prize by 38 per cent to make allowances for tax.
The notes went on to say that, subject to Lottoland’s discretion, players could choose if they wanted to be paid out by lump sum or in 30 year instalments in an annuity package, with a lump sum paid out at 60 per cent of the total value of the annuity amount.
The ASA said that it understood from the explanation that the PowerBall £169 million figure would always be reduced by 38 per cent to allow for the tax that winners in the official lottery would have to pay.
Participants opting for the single lump sum rather than the 30-year term would then receive 60 per cent of the remaining balance.
The ASA said: “We considered that this information needed to be stated prominently in the main ad using wording that consumers would be able to absorb easily.”
“We welcomed EU Lotto Ltd’s stated willingness to make changes. However, because the ad had quoted a prize value that would never be paid because it would always be subject to non-optional deductions and had omitted material information about how EU Lotto Ltd’s pay-out system worked, we concluded that the ad was misleading.”
Lottoland chief executive Nigel Birrell said: “Lottoland accepts the ASA’s findings and has already added more information to the website to further clarify the deductions on the PowerBall jackpot.”
“Lottoland volunteered to make changes to the website as soon as this issue was raised, as we are committed to being fully open and transparent with our customers.”
Source:5star.media
Source: Latest News on European Gaming Media Network

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Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments
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Chennai, India – October 2025: Sports Development Authority of Tamil Nadu’s flagship esports initiative, the Chennai Esports Global Championship (CEGC), has announced two major tournaments featuring Counter-Strike 2 (CS2) and Battlegrounds Mobile India (BGMI) in collaboration with Skyesports. Both will take place at the Jawaharlal Nehru Indoor Stadium this November, marking one of the most ambitious esports celebrations ever hosted in India.
The CEGC – Counter-Strike 2 will be held from November 7 to G, bringing together top teams from India, Southeast Asia, and Europe to compete for a USD 50,000 prize pool. This prestigious tournament will be part of the Valve Regional Standings, making it one of the key events to watch and positioning Chennai as a rising destination for global esports. Registrations are open across all three regions, with the top two teams from each qualifier advancing to the Chennai Playoffs.
The CEGC – BGMI tournament will follow from November 14 to 16, featuring India’s leading mobile esports teams competing for national glory and share of the INR 50,00,000 prize pool. Details about the tournament format, prize pool, and invited teams will be revealed soon.
The Opening Ceremony on November 7 will bring together global stakeholders, government representatives, and esports leaders to inaugurate the championship. This moment will mark the beginning of a new chapter in India’s esports journey, establishing Chennai as a hub that connects local talent with global opportunity.CEGC isn’t a one-time tournament; it’s the foundation for India’s long-term global esports expansion. It blends community, culture, and competition to build sustainability rather than short-lived spectacle. An official initiative by the Government of Tamil Nadu, envisioned by the Hon’ble Deputy Chief Minister of Tamil Nadu, it represents a historic milestone as the first Indian state government-backed international esports championship.
Dr Atulya Misra IAS, Additional Chief Secretary, Youth Welfare and Sports Development Department, said “Tamil Nadu is proud to pioneer the convergence of technology and sport. Having successfully incorporated esports into the Chief Minister’s Trophy, we are now ready to showcase our state’s prowess on the world stage. This landmark initiative is aligned with the vision of the Hon’ble Deputy Chief Minister, Thiru. Udhayanidhi Stalin, to promote emerging and futuristic sports disciplines and empower the state’s massive youth demographic.”
Meghanatha Reddy IAS, Member Secretary of the Sports Development Authority of Tamil Nadu (SDAT), added, “Tamil Nadu is proud to champion this new era of esports in India. The Chennai Esports Global Championship reffects our vision to make the state a global esports destination while creating opportunities for young players, creators, and professionals. Beyond competition, it will strengthen industries like broadcasting, production, and content creation, generating jobs and fostering growth for our creative economy.”
Shiva Nandy, Founder and CEO of Skyesports, said, “The Chennai Esports Global Championship is more than an event. It is India’s declaration that we are ready to build, host, and sustain a global esports ecosystem rooted in local talent and creativity. With the support of SDAT, we aim to make Chennai a bridge between Indian esports and the global scene, much like how Saudi Arabia’s Esports World Cup became a worldwide hub for the industry.”
By combining competition, culture, and tourism, the CEGC will deliver a festival-like experience that celebrates both gaming and Tamil Nadu’s heritage, while positioning India within the global esports landscape.
According to IMARC Group, the global esports market was valued at USD 2.08 billion in 2024 and is projected to grow to USD 10.06 billion by 2033, at a CAGR of 17.05 percent. The Asia-Pacific region currently leads the industry, accounting for over 30 percent of global market share. Within this, India continues to rise as one of the fastest-growing gaming markets, with over 453 million gamers in 2023, expected to surpass 730 million by 2028.
The post Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments appeared first on European Gaming Industry News.
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SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab!
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The post SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab! appeared first on European Gaming Industry News.
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Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030
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Today, Team Vitality are proud to announce the contract renewal of South Korean Tekken 8 superstar Jeon “Jeondding” Sang-hyun, who will continue with the organisation through to 2030.
The renewal follows Jeondding’s standout performance at the 2025 Esports World Cup, where he secured an impressive 4th-place finish. This defining moment not only solidified his reputation on the global stage but also reaffirmed his status as one of the most respected and admired competitors in the fighting game community.
“Securing such a long-term commitment in esports is something truly special, and it speaks volumes about the absolute trust we have in Jeondding, both as a player and as a person. His attitude, dedication, and the way he embodies the DNA of Team Vitality make this partnership feel natural and inspiring. We’re thrilled to continue building this journey together and excited to see all the milestones he will achieve with us in the years ahead,” said Danny Engels, Corporate Director of Global Operations at Team Vitality.
The contract renewal reflects Jeondding’s unmatched talent, dedication, and passion for the game as well as Team Vitality’s commitment to nurturing talent and strengthening its footprint in the fighting game scene.
As Jeondding’s legacy continues to grow, fans can look forward to seeing him in action at the upcoming EVO Nice in France, taking place from October 10-12. Competing on home soil always holds special significance, while the ultimate goal is to become the best club in the world, every event in France carries added meaning.
The post Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030 appeared first on European Gaming Industry News.
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