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Google says no to backlinks created via Press Releases
The B2B sector of the online gambling industry relies mostly on spreading digital fingerprints about their brands everywhere. Whenever if it is in the form of targeted news pieces or official press releases, the brands rely on the coverage of media outlets to create backlinks towards their company websites.
The press release distribution is getting more and more popular as more businesses unravel the key to success through press releases.
Although this strategy proved to be working for companies, the recent news, shared by Googleās John Mueller, will bring dark clouds over this plan of action for having backlinks.
The news was shared in a recent video hangout at theĀ 35:32 mark, which highlighted the fact that Googleās algorithms ignore more links found within press releases.
Google said in the past that press release links should be nofollowed because they consider them unnatural links. They added them to their link schemes guidelines a while back as well. Back when Matt Cutts was around, he said these links wonāt help you.
(source: SeRoundTable)
John Mueller is now saying that Google automatically ignores these links because often the press releases are from the companyās themselves and thus are not really natural links. As a result, Google tries to ignore these links.
He did add that the links will not necessarily hurt you but they will not benefit you and turn them into back links.
If you would like to add to the story, make sure you e-mail us at [email protected] or comment below.
European Gaming Media offers Press Release Publishing Services via 5 well-known media outlets of the gaming industry. Read more about our press release distribution services here.
You can view the full video of the hangout below.
Source: Latest News on European Gaming Media Network
Latest News
EGTās latest innovations to shine at the 15th edition of BEGE Expo
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EGT is ready to make another memorable show during this yearās 15th edition of BEGE Expo. The companyās impressive product display will await the guests at booth 4.0. on November 27 and 28.
Several new developments in EGTās portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.
Bell Link Boost will also captivate playersā attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.
Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.
EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGTās most popular titles and brand-new games with enormous potential.
The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.
The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.
The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.
Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the standās visitors. They will also be able to get acquainted with the latest modules of EGTās casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.
EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed āall-in-oneā betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.
āTaking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,ā shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. āWe will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.ā
The post EGTās latest innovations to shine at the 15th edition of BEGE Expo appeared first on European Gaming Industry News.
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Mortal cements his name as face of Indian gaming, wins āContent Creator of the Yearā at global Esports Awards 2024
Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted āContent Creator of the Yearā award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc āCaedrelā Lamont, solidifying his stature as Indiaās biggest gamer.
Mortalās groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-oldās illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of Indiaās most influential gaming personalities.
Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, āWinning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.ā
This was Mortalās sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as āEsports Mobile Player of the Yearā, āStreamer of the Yearā and āEsports Personality of the Yearā, Mortalās victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.
āThis award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, weāre not just creating history; weāre shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!ā said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.
āWhen we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart weāve poured into building who we are and what we stand for,ā commented Lokesh āGoldyā Jain, Co-founder, S8UL Esports.
Mortalās achievement reaffirms Indiaās rise as a formidable force in the global esports and gaming content landscape.
The post Mortal cements his name as face of Indian gaming, wins āContent Creator of the Yearā at global Esports Awards 2024 appeared first on European Gaming Industry News.
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Goa Introduces an Entirely Online Lottery Platform
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In a move towards modernising Indiaās lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. āOur mission is to democratize opportunities through technology,ā Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. āWith our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,ā Gad remarked. āThe technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.ā
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
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