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GambleAware appoints M&C Saatchi for new campaign
GambleAware, a UK-based industry charity, has appointed the premier advertising company M&C Saatchi to create a new safe gambling advertising campaign.
The campaign will go on for two years and will have a budget of between £5m (€5.7m/$6.6m) and £7m. The project, which will be led by GambleAware, has the government sanction.
A new board, comprising various representatives from Public Health England and the Welsh Government’s public health community, as well as academic experts, has come into force for GambleAware that will drive the campaign.
In addition, Little Black Book reports that GambleAware has formed an advisory panel to harness input from treatment providers, related charities, faith groups, sport, the gambling industry, and individuals that have experienced gambling problems.
M&C Saatchi will have support from Atlas Communications on the project, while GambleAware has opted to retain 18 Feet and Rising for its other advertising requirements.
Sian Griffiths, chair of the Safer Gambling Campaign Board and interim deputy chair of Public Health England, stated: “GambleAware is committed to reducing harms associated with gambling and to taking a public health approach. Advertising is an important part of raising awareness and we hope the campaign will play its role, in collaboration with other sectors of society.”
Source: iGamingBusiness
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
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