Latest News
Slovakia: How iGaming sites can build traffic
Are the Slovaks about to liberalize their iGaming market? Is it worth it to wait for any new laws? This deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.
This year in May, the Slovak government announced a planned liberalization of its restrictive iGaming laws.
This change would abolish the current state-owned monopoly on online casinos and it is hoped it will attract foreign operators. The plan is still in its early stages, but the detail released so far suggests the change will come into force in 2019, with a planned 23% tax on revenue.
What this deep dive will cover
We will go behind the headlines and cover the current market situation in Slovakia as it really is.
From the domestic players, to international operators, to the best-performing affiliates, you will see who is making money in the Slovak market right now.
We are also going to look at potential marketing strategies for those who want to build traffic from Slovakia.
Who this deep dive is for
If you are an operator who is considering applying for a licence, then you should read this.
If you are an operator or affiliate who has been scared away from the Slovak market by news reports of IP-blocks, payment processor bans, and €500,000 fines, then you should definitely read this.
But first a legal disclaimer
I am just a Slovak-speaking iGaming/marketing geek and not a lawyer, so none of the information below should be seen as legal advice—it isn’t. These are just my observations on Slovakia and iGaming.
Make sure to get proper legal advice before entering any grey market like Slovakia, Czech Republic or Hungary.
The legal situation today (June 2018)
Only the state-owned monopoly Tipos is permitted to run an online casino, which it does alongside a sportsbook and a lottery product.
Operators with a land-based betting business may also run online sportsbooks, and there are a number of Slovak and Czech betting firms which offer this. These firms currently pay a 27% tax on revenue.
Foreign firms who market to Slovak residents without a licence are named on a blacklist published by the Slovak Ministry of Finance. The list is updated every Monday and can be found here.
The current blacklist is a mixed bag of household names (William Hill, Bet365, Bwin), smaller operators based in the likes of Curacao, and a few affiliates.
As of June 2018, some of the names still on the list have removed any Slovak language options on their site, and yet they still appear there. The blacklist seems to be like the Hotel California—you may check in, but you may never leave.
If the firms do not shut down their websites to Slovak visitors within 10 days of going on the blacklist, Slovak Internet Service Providers (ISPs) must IP-block the website from Slovakia. However, all my technical tests show it is possible to access all the sites on the list while based in Slovakia.
The blacklist also contains IBAN details for each operator. Although there have been some public threats to stop Slovak payment processors from sending payments to these companies, I haven’t heard of this ever happening.
Indeed, there is no mention of any payments ban on the current version of the list.
The Slovak Ministry of Finance also threatens to issue fines to persistent offenders. There is a potential fine of €500,000 for operators and €250,000 for advertisers/affiliates.
Again, we haven’t heard of such fines being either issued or paid. Considering that the Dutch have failed to collect any fines since 2015, it’s probably safe to assume that no international operators have ever paid any Slovak fines.
Proposed changes to the law (by 2019)
The Ministry of Finance has recently proposed ending the state monopoly on online casinos, allowing domestic and foreign firms to seek a licence in the country.
The new proposed tax rate is 23% on revenue. This tax rate might tempt more applications for a licence than the Czech Republic did in 2017 with a 35% tax rate on revenue.
An important note on political risks to new gambling legislation
In general, Slovak political parties see anti-gambling laws as a big vote-winner.
In a further complication, Slovakia has a slightly unstable political climate, with coalition governments ruling almost exclusively since independence. These coalitions of two, three, four or more parties, all with different outlooks on gambling, mean that it’s very difficult to predict what the next government will actually do.
A perfect example of this instability is the recent disagreement between the Bratislava city council and the Bratislava regional government on the subject of banning land-based gambling in the Slovak capital. The next Slovak parliamentary election is due in 2020.
Frankly, basing an iGaming strategy on this proposed law being passed and then staying in place for more than a few months, is highly risky.
The iGaming market in Slovakia today
If you choose to enter this market, you should know what the current landscape looks like, particularly with regards to who the established competition is.
Apart from the state monopoly (Tipos), there are several betting operators with a physical presence in the country, who have a licence to also market a website to Slovak customers.
On top of this, there are plenty of international operators who continue to offer their sites in the Slovak language, including some big names.
Below are the main domestic, government-approved players with sites in the Slovak language.
– Tipos.sk – this is the state-owned monopoly, offering sportsbook, casino and lottery games. The betting odds are reasonably in line with the international market, but as the only licenced company offering online casino in the country, the selection of slot games looks dated and limited.
– iFortuna.sk – offering sportsbook only, this is the online version of a Czech gaming group which has land-based betting shops in Slovakia.
– Nike.sk – offering sportsbook only, the online version of a Slovak gaming group which has land-based betting shops in Slovakia.
– Tipsport.sk – Slovak sportsbook
– Doxxbet.sk – Slovak sportsbook, who also have sites in other countries e.g. Nigeria
On top of these domestic players, there are plenty of international operators which currently offer services in the Slovak language:
– bet365.com (licensed in Gibraltar and soon Malta, offering sportsbook & casino – they are currently on the blacklist)
– kajot-casino.com (licensed in Malta, casino only, currently on the blacklist)
– vulkanbet.com (licensed in Malta, sportsbook & casino, NOT mentioned on the blacklist)
– 1xslot.com (licensed in Cyprus, casino only)
– bohemiacasino.com (licensed in Malta, casino only, NOT mentioned on the blacklist)
– slotv.com (licensed in Cyprus, casino only)
Due to the similarities between Czech and Slovak, it’s easy for Slovak customers to read and speak the Czech language, making websites offering support in Czech a possible option for these customers.
Lots of international sites were scared off the Czech market, but a few still offer this language option, and presumably are of interest to Slovak customers.
Here are a couple you should be aware of: williamhill.com (licensed in Gibraltar, sportsbook & casino); ceskecasino.com (licensed in Curacao, casino only)
Affiliates offering content in the Slovak language
Of course, affiliates also play a key role in Slovakia. Here are the top 5 performing affiliate sites for the Slovak market: mistrcasino.cz; casino-online-sk.com (included on the blacklist); kasino-online-sk.com (included on the blacklist); najlepsiecasino.com; casino-hry.sk.
It’s interesting to note that none of these top-performing affiliates are working with any of the government-approved Slovak-based operators.
Written by: Ivana Flynn for Calvinayre.com. Ivana is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.

Latest News
Payments Under Scrutiny: Polish Example
Reading Time: 4 minutes
Online gambling continues to thrive in Poland, despite the country’s strict regulatory framework. Virtual casinos and betting platforms still attract players with the promise of easy access and quick winnings. Yet, their operations would not be possible without the involvement of payment institutions that process transactions for entities operating outside the boundaries of the law. Behind the scenes lie not only questions about compliance with Poland’s Gambling Act, but also serious concerns about money laundering and the potential financing of criminal activity.
PSPs Legal Responsibility
The key question remains the legality of actions taken by payment institutions that handle transactions linked to illegal online gambling. Do they, even unintentionally, help such operations thrive? Under Polish law, payment service providers are required to monitor and limit high-risk transactions. In practice, this means that every deposit or withdrawal connected to unlicensed gambling activity should be treated as a red flag. Special attention is also given to transactions made through popular mobile payment systems such as BLIK. While BLIK itself is not a payment institution under Polish law, the banks and financial operators using it are and it is they who bear responsibility for preventing the flow of funds that may support illegal gambling activities.
Clear Legal Framework, Limited Excuses
Polish law leaves little room for speculation here. The register of domains used to offer illegal gambling, the ban on processing payments for unlicensed operators, and the penalties outlined in the Fiscal Penal Code and Criminal Code set clear boundaries of responsibility.
The Anti-Money Laundering Act (AML) and the EU Regulation 2023/1113 require payment institutions to actively monitor transactions, block suspicious transfers, and cut off risky relationships. Guidance issued by the Polish Financial Supervision Authority (KNF/UKNF) and the National Risk Assessment, along with its sectoral annex, describes typical abuse schemes and makes it clear that payments directed toward online gambling should be treated as a major warning signal. In practice, this means that financial channels supporting illegal gambling must be identified and shut down before the funds return to players as so-called “winnings.”
And this principle is now being actively enforced. Recently, the Financial Supervision Authority (UKNF) went a step further, issuing a sector-wide warning urging payment service providers to block financial flows to unlicensed operators. In response, Polish payment providers have begun withdrawing support for illegal gambling sites and removing payment options such as BLIK from unlicensed platforms.
The Hardest to Detect: The Intermediary Role
The flow of funds into illegal online gambling can take many forms, depending on the relationships between the parties involved in the transaction. The most difficult to detect, however, is the scenario in which a payment institution acts only as an intermediary within a larger payment chain transferring money between other financial service providers without directly serving the payer or the recipient. Even in such cases, the institution is not exempt from its obligation to continuously monitor and analyse all transactions.
Depending on the type of payment, it should apply different verification methods, all aimed at determining whether executing a transfer on behalf of another provider could, in practice, end up funding entities that organize illegal online gambling. The institution must obtain information from the ordering provider about the recipient, determine whether it is engaged in gambling related activity, and verify its legal status. If red flags arise during the analysis such as missing data in the payment chain, a domain listed in the official register, or the absence of the website from the list of legal operators the transaction should be paused or rejected and properly escalated. This includes raising the risk level, notifying the relevant authorities, or even terminating cooperation. When dealing with correspondent relationships involving other institutions, including those based within the European Union, heightened caution is essential.
Grey Market Fuelled by Inaction
Illegal online gambling would not exist without the support of the payment system. Although the law clearly defines the obligations of financial institutions, in practice it is often these very institutions that knowingly or not enable the flow of money into illegal online gambling. This is why effective identification and blocking of such transactions is crucial, especially within complex payment chains where tracing the connections can be most difficult. Every transfer made in support of illegal online gambling represents not only a legal risk but also real support for the shadow economy that thrives on the lack of vigilance within the financial sector.
This article was supplied by:
Marek is a founder and a head of the legal team at RM Legal Law Firm and Gaming In Poland, jointly providing multidisciplinary and multijurisdictional support for leading international gambling operators in the Polish, European Union, and African markets. His gambling practice includes regulatory support at the pre and post-licensing stage, IT, and taxation services, as well as the unique service of performing a function of a gambling representative. RM Legal is the only law firm in Poland representing offshore companies operating legally in the Polish gambling market. Apart from gambling Marek specializes in corporate commercial law and international investment projects.
The post Payments Under Scrutiny: Polish Example appeared first on European Gaming Industry News.
Latest News
Galaxsys Expands Leadership Team with New Head of Partner Management
Reading Time: < 1 minute
Levan brings over 10 years of leadership experience, including a decade in the iGaming industry, covering both B2C and B2B markets. Throughout his career, he has held key executive roles in Commercial, Product, and Management, successfully building and scaling iGaming products, driving significant revenue growth, and establishing strong partnerships worldwide. His experience spans multiple regions and includes collaboration with leading operators and platforms.
At Galaxsys, Levan will lead the partner management strategy and development, strengthening collaborations with operators worldwide and supporting the company’s mission to deliver innovative, high-impact experiences.
Levan Kavtaradze, the newly appointed Head of Partner Management Department, commented: “I’m truly excited to join Galaxsys at such an important time in its growth journey. My focus will be on building strong, long-lasting relationships with our partners and helping them succeed through collaboration and innovation. I look forward to working closely with our broad network of partners worldwide, understanding their needs, and ensuring that our products and services deliver real value to them. Together with the talented team at Galaxsys, I’m confident we can create new opportunities and achieve new heights.”
Teni Grigoryan, Chief Sales and Partner Management Officer, added: “Welcoming Levan to Galaxsys has been one of the most confident decisions we’ve made. His expertise and human-centered approach, combined with a sharp business mindset and innovative ideas across both product and commercial areas, will be a powerful addition to our team. I’m confident he will foster seamless collaboration internally within our commercial department and externally with our valued partners. We’re excited to see the impact he will make as our new Head of Partner Management.”
With Levan’s appointment, Galaxsys aims to further strengthen its commercial and partner strategies, ensuring operators receive innovative products, seamless integration, and exceptional support.
The post Galaxsys Expands Leadership Team with New Head of Partner Management appeared first on European Gaming Industry News.
Latest News
Martina Muscat joins Swintt as new Marketing Manager
Reading Time: 2 minutes
In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate
Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.
Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.
Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.
Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.
Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.
“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”
David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.
“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”
The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 months ago
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
-
Latest News3 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News3 months ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
You must be logged in to post a comment Login