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An avalanche of World Cup gambling ads causes concern in the UK

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It has been raining goals in the World Cup, especially for England. And it has been raining gambling ads on TV channels that broadcast the World Cup football matches.

It has been found that almost all ad breaks during matches feature at least one gambling advertisement, sometimes two.

Gambling firms themselves expressed concerns over the large number of ads. Still, they see no change to this, the government alters the law. At present, TV channels can show gambling commercials after 9 pm or during live sports broadcast.

Betfred, Skybet, Betfair, BetVictor, Paddy Power, Bet365, William Hill, Ladbrokes and Coral are the biggest advertisers in the commercial break this World Cup.

The research analysed 11 games broadcast on ITV, each game contained six ad breaks. 62 of the 66 breaks contained one or more gambling advertisements.

Future problems

Matt Zarb-Cousin from the Campaign for Fairer Gambling wants gambling advertisements to be restricted during football games.

He said: ā€œI think itā€™s inappropriate before the watershed because children are seeing themā€¦ the response from the public is inevitable and weā€™re storing up problems from the future.ā€

Mr Zarb-Cousin was a problem gambler and says his problem was exacerbated by gambling advertisements: ā€œResearch from Australia found that children, when theyā€™re watching the football and they see the ads, they think you have to have a bet to enjoy the game. Australia then went on to ban the ads during sporting events.ā€

Complaints jump

Viewers of the World Cup on ITV have expressed surprise on social media about the amount of gambling advertisements this week, but ITV said there were no more commercials this tournament than in previous ones.

The Advertising Standards Authority (ASA) says they have received complaints this year and they always see a jump in complaints during big sports tournaments.

But the watchdog only upholds complaints about the content of commercials, not the volume of them.

Craig Jones from the ASA said: ā€œThe gambling market was liberalised in the mid-2000s, the one area we donā€™t have control over is the volume of the gambling ads, but where the ASA does kick in is the content and content of the ads.ā€

Leprechauns and wizards

There are strict rules surrounding gambling advertising. Adverts must not appeal to children, portray gambling as seductive, or suggest gambling can be a solution to financial problems and get you out of debt.

Gambling companies regularly fall foul of the rules. This week the Advertising Standards Authority upheld a complaint against Coral for three games that featured cartoon characters of leprechauns and wizards.

The regulator said the games and marketing materials could appeal to children.

Over the past 12 months Foxy Bingo, William Hill, Ladbrokes, 888, and Casumo have all been fined for breaking advertising rules.

ā€œWidespread uneaseā€

The advertising watchdog recently introduced stricter rules banning gambling companies telling customers to ā€œbet nowā€ and ambiguous offers of free bets.

Craig Jones said: ā€œYou used to get kind of, tough guy content in ads where the message was ā€˜bet nowā€™, ā€˜these are the oddsā€™, ā€˜get your bet in quickly.ā€™ We recently toughened the rules because we think that preys on peopleā€™s impulse control and anything that trivialises gambling or underplays risk is also the wrong side of the line.ā€

Some gambling companies say they would like to see restrictions on the amount of gambling advertising shown on television.

William Hill told Radio 4ā€™s You and Yours it would like to see greater controls.

Gillian Wilmot, chairman of the Senet Group, a body set up by bookmakers to address concerns about problem gambling and advertising said: ā€œThere is widespread unease in the gambling industry at the volume and density of gambling adverts around live sport, but it is difficult to reduce this in a competitive market unless government decides to act.ā€

The Department for Culture Media and sport said: ā€œWe have set out a package of measures to strengthen rules around gambling advertising.ā€

ā€œThis includes responsible gambling messages appearing on screen throughout gambling ads and a multi-million pound campaign that will promote responsible gambling to be launched later this year. There are strict controls in place to ensure children are not targeted by gambling adverts.ā€

Source: BBC

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising Indiaā€™s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. ā€œOur mission is to democratize opportunities through technology,ā€ Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. ā€œWith our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,ā€ Gad remarked. ā€œThe technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.ā€

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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Catena Media Announces Board Changes

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Catena Mediaā€™s board of directors announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Ƙystein Engebretsen from the board of directors.

Based in London, Stephen Taylor-Matthews is a tech entrepreneur, executive advisor and investor with over two decades of experience in online gaming, sports betting and data analytics.

He is the founder of Polynate, an AI-first company delivering next-generation sports engagement solutions, and has worked at Underdog Fantasy, GoatGaming and Betgenius in previous roles.

Stephen Taylor-Matthews commented: ā€œCatena Media is in a transformation phase and Iā€™m excited to be joining the board at this juncture and to contributing my industry expertise and insight.ā€

The appointment coincides with the departure from the board of Ƙystein Engebretsen, who has served as non-executive director since September 2018.

Erik Flinck, Chairman of the Board of Directors, said: ā€œĆ˜ystein has made a valuable and important contribution to Catena Media for more than six years. I warmly thank him for his efforts and wish him well in his current and future ventures. At the same time, I am delighted to welcome Stephen Taylor-Matthews to the board. His experience and expertise will be a valuable asset for Catena Media as we move forward.ā€

Stephen Taylor-Matthewsā€™ appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run up until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Mediaā€™s articles of association.

The post Catena Media Announces Board Changes appeared first on European Gaming Industry News.

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Endorphina Partners with R. Franco Digital to Expand Reach

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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: ā€œWe are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.ā€

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

ā€œAt R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platformā€™s power with Endorphinaā€™s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,ā€ said Javier SacristĆ”n, International Business Director of R. Franco Digital.

The post Endorphina Partners with R. Franco Digital to Expand Reach appeared first on European Gaming Industry News.

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