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Independents embrace iPub2 opportunity

Novomatic UK has opened up a new phase of industry opportunity by making the iPub2, its top performing, digital gaming product, available to the independent sector. The development, which follows a previous exclusive relationship that was in place with Gamestec, has been enthusiastically welcomed, with leading independents Bob Rudd Leisure and Essex Leisure contributing to what Bell-Fruit, Sales and Marketing Director, Ian Shreeve described as ‘significant three figure orders’ for the product.
Ian Shreeve said: “Following an eight year exclusive relationship with Gamestec, which has been highly successful for all parties, not least for the on-trade, I am delighted that we have been able to make the iPub2 available to all of the industry via the independent operating sector. We have been working extremely closely with a number of independent operators to ensure the iPub2 meets their operational requirements. This has been a collaborative process that has included delivering the right peripherals, the right technology, the right content and the right financial terms that are sympathetic to the dynamics of the pub market.
“This latest iteration of the highly successful iPub2 illustrates why ‘content’ is so vitally important in the player proposition and confirms exactly what Novomatic UK can bring to the industry table. The content we are deploying on iPub2 is without doubt, ‘best in breed’ and has been created by Novomatic’s content teams at Astra and Bell-Fruit. Our two new content brands, Harlequin Games and INNOV8, are also developing new games, the first collections of which will start to feature on iPub2 during the second half of the year. It’s the content that delivers cash box, a factor that we will continue to impress with a pipeline of new games based on new thinking, new developments and new approaches in order to engage with the various pub customer demographics. The main hub of iPub2 is the QuNo pc which is the result of the partnership between Quixant and Novomatic. We have also invested in the NV200, the highest specification note recycler on the market.”
He added: “It’s of key importance that courtesy of our relationship with the independent operating sector, more pubs and as a result more players will be able to experience what great content can achieve in terms of delivering compelling entertainment and with that, profits throughout the supply chain. It is in everyone’s interests to develop a sustainable and equitable market and I am certain that iPub2 and the products that will come to market after it, will establish those foundations.”
The iPub2 multi-game Category C compendium can be operated both offline and online and is supplied in an easy to service, secure, all metal, engineered cabinet. The digital compendium, of which in excess of 3,000 have been sited since the iPub brand was launched in 2011, is being exclusively distributed by RLMS Sales.
Source: Press Releases Published on European Gaming Media Network

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PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL
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The Philippine Amusement and Gaming Corporation (PAGCOR) on Tuesday, September 30, conducted an agency-wide orientation on the responsible use of Microsoft Copilot with governance safeguards in observance of Development Policy Research Month (DPRM).
Anchored on this year’s theme, “Reimagining Governance in the Age of AI,” the online session underscored the need to embrace artificial intelligence responsibly to ensure that innovation is balanced with accountability and transparency in the workplace.
The Microsoft Copilot Chat Masterclass was facilitated via Microsoft Teams by AI Workforce Specialist Christeen Padilla, with 98 employees from PAGCOR’s corporate offices and branches in attendance.
Padilla introduced Microsoft Copilot Chat, a secure AI-powered assistant designed to boost productivity through features such as drafting correspondence, summarizing reports, generating ideas, and answering work-related queries.
She also distinguished between the free Copilot Chat, which provides web-sourced responses, and the M365 Chat version, which delivers organization-specific replies.
Employees with an M365 Chat license can also access specialized tools such as Researcher, Analyst, Prompt Coach, Writing Coach, Idea Coach, Career Coach, Learning Coach, Surveys, and Microsoft 365 Admin.
Citing industry data, Padilla noted that 86 percent of AI-assisted chat application users in the Philippines had adopted Copilot in 2024, reflecting the country’s rapid shift toward AI-powered workplace solutions.
While highlighting Copilot’s potential to streamline tasks and improve efficiency, the orientation also placed strong emphasis on governance safeguards to ensure its responsible use. These include compliance with enterprise data protection standards, observance of organizational policies, and vigilance in distinguishing between web-based and internal data to protect sensitive information.
The post PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL appeared first on European Gaming Industry News.
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Broadway Gaming Announces Leadership Transition as COO Becomes CEO
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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.
The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.
“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”
Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.
“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.
“Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”
Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.
The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.
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Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil
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Atlaslive, a leading B2B software company and iGaming platform provider, has entered into a partnership with Magnum, a financial institution in Brazil regulated by the Central Bank and focused on secure digital transactions.
This collaboration enables Atlaslive operators to offer an additional local payment option integrated directly into the Atlaslive platform. By doing so, it supports operators in regulated markets with secure, compliant, and fast payment flows tailored to Brazil.
“Expanding and diversifying payment access is central to our promise of flexibility,” said Milica Jovanovic, CBDO at Atlaslive. “By partnering with Magnum, we’re reinforcing our ability to help operators grow in Brazil with payment solutions that are reliable, transparent, and built for scale.”
Magnum, authorized by the Central Bank, brings proven expertise in digital banking and payment services. For operators, this means localized solutions aligned with Brazil’s financial regulations and digital economy.
“Joining forces with Atlaslive allows us to bring our technology to a wider network of operators,” said Mário Graziano, Head of Business Development. “We are excited to support secure, fast, and convenient payment journeys that align with Brazil’s evolving digital economy.”
The agreement reinforces Atlaslive’s growth in Latin America, where regulated payment options play a decisive role in compliance, licensing, and player trust.
About Atlaslive
Atlaslive is a B2B software company delivering a fully managed iGaming platform for regulated markets. Designed for fast launches, real-time control, and modular scalability, the platform supports operators across LATAM and EMEA.
About Magnum
Magnum SCD is a financial institution in Brazil authorized by the Central Bank to provide digital accounts, payments, and credit services. As a direct PIX participant and official Visa card issuer, Magnum enables instant and reliable transactions. Combining compliance, transparency, and innovation, Magnum offers payment infrastructure that supports sectors including betting, retail, and digital commerce.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil appeared first on European Gaming Industry News.
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