European Gaming News
Exclusive Interview with Milena Tsankarska, Sales and Marketing Manager of BEGE EXPO
Reading Time: 4 minutes
It is my great pleasure to introduce my latest interview with a respected women of the gambling industry. Milena Tsankarska is the Sales and Marketing Manager of BEGE EXPO has graduated the University of National and World Economy, Sofia. Milena holds a Master degree in Marketing and Management. With certificates for PR, Marketing, Brand Management and reputation, Milena is also a valued member of Bulgarian Public Relations Society. During the period 1997–2008 she has occupied positions as Marketing Manager in major companies from various fields. In 2008 Milena was appointed as a Marketing Manager of Balkan Entertainment and Gaming Expo (BEGE) – the leading gaming and entertainment exhibition in the Balkans and Eastern Europe. Since 2015 she is responsible for the Marketing & Sales department of BEGE. For the past 10 years she is also working closely for the online magazine e-Game Spectrum, which covers various aspects of the gaming and entertainment industry in the Balkans and Eastern Europe.
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First of all thank you very much for accepting this interview. I would like to ask you to shortly introduce yourself to our readers and tell us when and why you started working in this industry.
Milena: Thank you for the kind invitation and greetings to all of your readers. I am Milena and for the past ten years I have been part of the team behind the leading gaming event in Eastern Europe – BEGE Expo. The organization of such important exhibition has been one of the biggest challenges in my professional career and still provokes me everyday – to learn new things and discover the potential of technologies, as part of one of the fastest developing industries worldwide – the gaming industry.
As Sales and Marketing Manager of BEGE EXPO you have been taking part in the whole process of organizing this important event for many years now. Please speak about this event and your role, your tasks and responsibilities.
Milena: Actually, taking the step in becoming the Marketing Manager of BEGE in 2008 and Marketing & Sales Manager later in 2015, it has opened a whole new world of opportunities to me. I am grateful to be able to work with so many professionals everyday and meet with the leaders in the gaming and entertainment field. I am engaged with finding new clients and introducing to them the opportunities of the Eastern European market and not only – a job truly inspiring and responsible as well.
The 11th edition of this exhibition is scheduled for 21-22 November. In what will this year’s exhibition differ, are there novelties you would like to speak about?
Milena: We always try to listen to our exhibitors and work together on the success of the expo. In the last few years we have been trying to introduce new things regularly and keep on track with the advances in the industry. In 2017 we launched a Startup zone, an Innovation zone and the Sales Pitch zone – projects, which we intend to continue developing further in 2018, too. We want to make the Online gaming business another strong part of the event and this is what we will work for this year.
Which were the most difficult periods in your career so far and what do you consider your personal success?
Milena: Everyone experiences hard periods and challenges sometimes. However, when you work with a team, which believes in the idea and the project, when your team is positive about it, every challenge becomes an opportunity. We, at BEGE Expo accept the challenges with a smile and always look for a way to cope with them. As part of the team behind these two successful events, I accept every achievement as my personal. Every accomplishment is part of the mutual success, because we value teamwork.
I am sure that you have experience and knowledge about the European gambling industry especially the Eastern European one. I would like to ask you to share your opinion about gambling industry in general in Europe or in the countries you know better?
Milena: Currently, the gaming industry in Eastern Europe and more specifically Bulgaria is enjoying a very stable growth. According to the Annual report on the Bulgarian gaming industry by BTAMOGI (the Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry) there are 26 casinos and 847 gaming halls – nearly 80 new halls were opened in Bulgaria in 2017. The total number of gaming machines has reached 26877 by September 2017, which is with 1756 more than in 2016. The online game licenses reached 25 in just 3 years (in 2013 there were only 3 licenses). All this data I can summarize in two words – steady rise. In Romania the industry is also well-developing, in Serbia and Macedonia, as well. The predictions for the future development of the region are good and hopefully more providers will see the potential in Eastern Europe.
Tell us please about your future plans, projects regarding your professional life.
Milena: I have concentrated on the future edition of BEGE Expo and EEGS in 2018. Me and my team we are working hard on improving the events and surprising the visitors every year. This November we would like to introduce a new conference format and better opportunities for networking and business to our guests. My work is totally devoted to discovering new ideas and implementing them in everything I do.
What does success mean to you and do you consider your career a successful one?
Milena: Success for me is seeing people enjoy what they do and the results of a hard work. The material aspect of success is having BEGE Expo grow every year – exhibition space is expanding and number of exhibitors and visitors are constantly rising. However, more important is that this event managed to become an essential part of the industry – an engine driving innovation and transformation for a whole decade. It has been 11 years already!
You must have participated at several conferences, professional meetings so far. What are your experiences regarding these events and which are the most important ones you would like to talk about?
Milena: In such dynamic industry you have to be always aware of what the competition is up to. I have visited all major events for the industry – ICE London, G2E in Las Vegas, VIGE in Austria, the iGaming Super Show in Amsterdam, as well as the regional conferences and exhibitions. You can always learn something new and get inspired by such events.
Source: European Gaming News
European Gaming News
Could the Gambling Commission ban wagering requirements?
Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry.
What are wagering requirements?
Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).
The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.
Why do wagering requirements exist?
In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.
As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.
However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.
Wagering requirements under fire with UKGC
By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.
More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators.
The new guidance rules cited that licensees used potentially unfair terms, with examples including:
- “terms that allow licensees to confiscate customers’ un-staked deposits
- terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
- promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
- terms that unfairly permit licensees to reduce potential winnings on open bets.”
It also stated that the Commission was aware of:
- “terms and conditions that are difficult to understand
- welcome bonus offers and wagering requirements which may encourage excessive play.”
While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”
Will wagering requirements be banned?
With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.
While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).
Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.
What’s next for operators and bonuses if wagering requirements are banned?
Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case).
If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.
Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.
Bulgaria
Betway Bulgaria officially launches, offers live and bet-builder options
Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.
Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?
What do we find in the sports section?
Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.
Real-time bets and long-term combinations
Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.
In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.
Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.
European Gaming News
EveryMatrix inks RGS Matrix agreement with Wild Boars
EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.
Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.
This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.
Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.
“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”
Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: “We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”
RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.
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