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47 New Brands in Q1’24: Affilka by SOFTSWISS Results

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Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24. 

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market. 

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 

 

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

 

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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How South Africa Will Lead Online Casino Trends in Africa in 2025

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The online casino industry in Africa is poised for rapid growth in 2025, and South Africa is at the forefront of this revolution. As one of the continent’s most advanced markets, South Africa is shaping trends that are set to influence how online gaming evolves across the region. From technological innovation to user-centric platforms, South Africa is cementing its reputation as a leader in the online casino space.

Innovation Meets Regulation

One of the key factors enabling South Africa’s leadership is the balance between innovation and regulation. The country has established a robust framework for online gambling south africa, ensuring player safety while fostering innovation among operators. This regulatory environment attracts world-class developers and service providers, allowing local players to enjoy cutting-edge games and features. In 2025, expect a surge in virtual reality (VR) casino games, personalised gaming experiences, and AI-driven customer support—all trends likely to emerge first in South Africa before spreading to the rest of Africa.

Local Payment Solutions for a Seamless Experience

South African casinos are addressing one of the biggest barriers to entry for players: payment methods. With the rise of local solutions like 1ForYou Vouchers and Capitec Pay, players can now deposit and withdraw seamlessly, even if they lack traditional banking access. This innovation will set a precedent for neighbouring countries, making online casinos more accessible to a wider audience across the continent.

Empowering Players Across Africa

As South Africa leads the charge, one of the most exciting developments is the focus on player empowerment. South African operators are raising the bar by offering transparent terms, generous bonus structures, and educational resources to help players make smarter choices. Features like no deposit bonuses, free spins no deposit, slots real moneyand loyalty programmes are becoming standard, providing more value to players and ensuring they stay engaged. This player-centric approach is expected to ripple across Africa, inspiring other markets to adopt similar practices.

A Gateway for International Operators

South Africa’s leadership is not only influencing local players but also positioning the country as a gateway for international operators looking to expand into Africa. With its robust infrastructure, tech-savvy population, and a deep understanding of the local gaming culture, South Africa is an ideal testing ground for new technologies and games. Global brands are increasingly partnering with South African affiliates and operators to introduce innovations that meet the needs of African players, further solidifying the country’s influence in the region.

Community and Responsible Gaming at the Core

Another significant trend is the emphasis on community and responsible gaming. South African platforms are leading the way by integrating tools for self-regulation, offering support for problem gambling, and fostering an online environment that prioritises player well-being. By blending fun with responsibility, South Africa is setting a benchmark for what sustainable online gaming should look like—not just for Africa, but for the global online casino industry.

SouthAfricanCasinos.co.za Leads the Conversation

Bart Charrings, a lead writer and expert at SouthAfricanCasinos.co.za, highlights the role South African affiliate sites play in shaping this dynamic landscape. “At SouthAfricanCasinos.co.za, we pride ourselves on providing not just reviews, but insights that empower players to make informed decisions. Our unique focus on local payment methods, mobile-optimised platforms, and beginner-friendly guides sets us apart from the competition,” says Charrings.

SouthAfricanCasinos.co.za is also known for its in-depth coverage of South African-specific trends, including how local regulations impact the gaming experience and what players can expect from the latest casino launches. By bridging the gap between players and trustworthy operators, the site is a key resource for South Africans seeking safe and enjoyable online casino experiences.

The post How South Africa Will Lead Online Casino Trends in Africa in 2025 appeared first on European Gaming Industry News.

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Play’n GO announces landmark partnership with music label Spinnin’ Records

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Partnership cements Swedish gaming giant as a world leader in entertainment 

Play’n GO, the world’s leading casino entertainment provider, has today announced a unique partnership with world-renowned music label Spinnin’ Records. 

The partnership will see the legendary games studio produce two bespoke games on behalf of the label, the first of which, Into the Beat, will release in March of this year, and is yet another landmark in Play’n GO’s expansion into the world of entertainment.  

Play’n GO Music launched in 2023, and in the intervening months has become a globally recognised brand, collaborating with artists from around the world. Play’n GO Music also earned acclaim for its collaboration with MoneyGram Haas F1 Team in 2024, which saw the division produce playlists in conjunction with Ayao Komatsu, Nico Hulkenberg, and Kevin Magnussen, as well as producing a track for the motorsport team with Canadian EDM artist Humansion.   

This collaboration with Spinnin’ Records further cements Play’n GO’s position at the forefront of music-themed entertainment, delivering innovative experiences that blend the worlds of gaming and music as never before.  

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re very excited to team up with the world’s leading dance label and community, Spinnin’ Records. Both of our businesses share a commitment to the highest quality entertainment, and this partnership is a perfect fit for our business. We are constantly looking for ways to innovate and to deliver unique experiences, and we’re confident that this industry-first partnership will push the boundaries of what is possible in iGaming. We’re looking forward to the release of both games in collaboration with Spinnin’ Records, and to delivering best-in-class entertainment together.” 

The post Play’n GO announces landmark partnership with music label Spinnin’ Records appeared first on European Gaming Industry News.

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Million Games and YUGO Workshop Launch Epic Slot: Thorfinn’s Journey

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Million Games, in partnership with YUGO Workshop, is thrilled to announce the launch of Thorfinn’s Journey, an exciting new slot game inspired by the daring exploits of Viking explorers.

This 5-reel, 3-row slot takes players on a captivating voyage into the Viking Age, where legends like Thorfinn, Leif, and Gudrid navigate icy waters in search of glory and riches. Featuring stunning visuals, a gripping storyline, and innovative gameplay, Thorfinn’s Journey is set to become liked by experienced as well as new players.

Players will experience:

  • Voyage of Discovery Free Spins: Triggered by three or more Scatter symbols, this feature introduces expanding Mystery Symbols and respins for enhanced winning potential.
  • Mystery Respin Feature: Every Mystery Symbol expansion activates respins, with the chance to fill the entire screen for huge rewards.
  • Bonus Buy: Players can opt to jump straight into the action with the Bonus Buy feature, activating Free Spins instantly.

With a 96.16% RTP, medium volatility, and a maximum payout of x2350, Thorfinn’s Journey offers a well-rounded gaming experience designed to captivate players of all skill levels.

Thorfinn’s Journey is the latest release under the Million Stars partner program, showcasing the creativity and innovation of YUGO Workshop in association of Million Games.

Thorfinn’s Journey is now available.

The post Million Games and YUGO Workshop Launch Epic Slot: Thorfinn’s Journey appeared first on European Gaming Industry News.

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