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FUN88 unveils Tony Parker as its brand ambassador for Asia

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Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.

In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.

Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.

FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.

Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay adds Penalty Shoot-out: Super Cup to iconic series

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Evoplay, the award-winning game development studio, has released Penalty Shoot-out: Super Cup, the latest addition to its acclaimed instant game series. Inspired by the success of the previous two titles, this new release combines the best elements of both games to deliver an even more immersive experience.

The fan-favourite series adds its third title, a football-themed game where players take on the role of penalty takers, delivering a realistic stadium experience with dynamic visuals and a captivating atmosphere.

Each round features five penalty shots, where players can strategically aim at their chosen target or opt for a random selection. Scoring all five shots triggers the Super Win, awarding the title of Game Champion and maximum rewards.

Outcomes are determined by a random number generator, with successful shots offering multipliers that can boost winnings up to 32x the bet.

Designed with flexibility in mind, Penalty Shoot-out: Super Cup is optimised for both mobile and desktop platforms.

With its engaging features, striking visuals, and football-inspired soundtrack, Penalty Shoot-out: Super Cup stands out as a valuable addition to any operator’s portfolio, catering to both sports fans and instant game enthusiasts.

Ivan Kravchuk, CEO at Evoplay, said:Penalty Shoot-out: Super Cup brings the excitement of football’s most iconic moments to the iGaming world.

“By merging the energy of a penalty shootout with instant game mechanics, we’ve created a title that offers widespread appeal. We’re confident it will engage players and deliver strong results for our operator partners.”

The post Evoplay adds Penalty Shoot-out: Super Cup to iconic series appeared first on European Gaming Industry News.

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Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices

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Gambling law and regulation conference Regulating the Game announced an insightful session titled “Industry Collaborations in Research,” presented by Tracy Schrans, President of Focal Research Consultants.

This session will delve into findings from Focal Research’s groundbreaking collaboration with the University of Nevada, Las Vegas International Gaming Institute, addressing the critical question: Is there a right time to interact with players during a continuous play session?

The presentation will feature:

• An in-depth analysis of real-world behavioural tracking data.

• Insights into who is more likely to engage in extended play sessions and why.

• Practical implications for safer gambling practices, including identifying optimal times for player interactions to prevent and minimise harm.

“While the findings challenge traditional assumptions about continuous play and risk, they provide invaluable guidance for shaping best practices around player interactions,” the organsers said.

Tracy Schrans, alongside Dr. Tony Schellinck, pioneered the use of player-tracking data to develop algorithms for detecting and managing customer risk and harm. As President of Focal Research Consultants, she leads innovative research and collaborates with global stakeholders to set new standards for responsible gambling. Her work has received international acclaim for leveraging data and technology to identify at-risk gamblers and implement harm mitigation strategies effectively.

“Through research-driven insights, we can redefine when and how to engage with players in ways that prioritize their safety and well-being. This session highlights the power of collaboration between industry and academia to advance responsible gambling practices,” said Tracy Schrans.

Attendees will gain actionable insights into how cutting-edge research can drive more effective gambling harm prevention strategies. “This session is a must for industry leaders, regulators, and stakeholders seeking to enhance their understanding of player behavior and develop evidence-based solutions,” organisers said.

Regulating the Game is a flagship event, that brings together global leaders, regulators and industry professionals to tackle public policy and regulatory challenges. The conference fosters meaningful dialogue and innovation to support efficient and effective gambling regulation. The conference will be held at the Sofitel Sydney Darling Harbour from March 10–13, 2025.

The post Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices appeared first on European Gaming Industry News.

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ELF and DAZN Sign New Partnership

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The European League of Football (ELF) and DAZN, the world’s leading sports entertainment platform, have signed a new eight-year partnership that will see DAZN broadcast all 101 games of the 2025 season. DAZN will become the exclusive OTT provider with a new “ELF Game Pass” product and will become the single destination where fans of the competition can watch every game.

This deal will grow the reach, discoverability and global popularity of ELF as ELF Game Pass will join NFL Game Pass, National League, Rally TV, PGA Tour Pass and FIBA’s Courtside 1891 as a standalone add-on channel within the DAZN platform. All these channels are available as part of an enhanced and upgraded DAZN subscription or as a standalone service, offering fans unparalleled choice and customisation.

With DAZN, ELF will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative product development. The flexibility and delivery-focused nature of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets.

“The long-term partnership with DAZN marks a landmark moment in ELF’s history. With DAZN at our side, we can continue to drive forward our vision of establishing American football as an integral part of the European sports scene and popularising it worldwide. The combination of an innovative platform and enormous reach will allow us to bring the games and stories of the ELF to millions of fans around the world. This is a huge step for the league, its franchises and football in Europe. We are convinced that this collaboration will play a key role in growing our fan base, further igniting passion for the sport and taking the European League of Football to a new level,” said Zeljko Karajica, Managing Director of the ELF.

Shay Segev, CEO of DAZN Group, said: “The European League of Football is a dynamic newcomer in European sport. As the International Home of NFL Game Pass, DAZN is driving the rapid growth in popularity of American Football in Europe. The ELF has proven its potential to drive this further. Our mission at DAZN is to offer the most attractive and diverse experience, and the ELF shares this ambition with its dynamic and top-tier content. With this partnership, DAZN will create a global home for the ELF, reaching new audiences and growing the popularity of American Football in Europe.”

The fifth season of the European League of Football kicks off in mid-May with 16 teams from nine nations: Defending champion Rhein Fire, Berlin Thunder, Hamburg Sea Devils, Munich Ravens, Stuttgart Surge, Frankfurt Galaxy, Cologne Centurios (all Germany), Vienna Vikings, Raiders Tirol (both Austria), Fehérvár Enthroners (Hungary), Panthers Wroclaw (Poland), Prague Lions (Czech Republic), Helvetic Mercenaries (Switzerland), Madrid Bravos (Spain), Paris Musketeers (France) and newcomer Nordic Storm (Denmark).

The existing ELF direct-to-consumer OTT product will be shut down and the channel will be fully aggregated into the DAZN ecosystem. Ahead of the new season, customers will receive communications on how to access the product on the DAZN platform.

The post ELF and DAZN Sign New Partnership appeared first on European Gaming Industry News.

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