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Pocket Gamer Connects Jordan Returns Celebrating MENA’s Rising Influence in the Global Games Industry
The gaming industry’s most anticipated international conference, Pocket Gamer Connects, is triumphantly returning to Jordan this November, further solidifying the Middle East’s growing influence and presence in the global games industry. With its location near the stunning Dead Sea, the event promises two days of knowledge-sharing, networking, and innovation against the backdrop of one of the world’s most iconic natural wonders.
Pocket Gamer Connect Jordan is set to take place on November 4th to 5th at the King Hussein Bin Talal Convention Centre by Hilton, not far from Amman, Jordan, with PGC Jordan expecting 1,000 delegates from around the world. This gathering of gaming professionals will feature 80 + top industry experts who will share their insights and case studies on the latest innovations in the games industry.
In addition to the main conference, Pocket Gamer Connects Jordan offers a wide array of fringe events, including the Very Big Indie Pitch, Investor Connector, and Publisher SpeedMatch, all designed to create valuable connections within the games community. The MeetToMatch meeting platform will also be in place this year, enabling attendees to schedule meetings, connect with existing contacts, and forge new business relationships.
This year’s event offers attendees the opportunity to explore Petra and Wadi Rum on ‘workcation’ trips, providing a glimpse into the ancient wonders and natural beauty of the Middle East. Nestled near the Dead Sea, the event’s location allows for a perfect blend of business and leisure, with the chance to unwind at the hotel spa and soak in the unparalleled beauty of the surroundings, with an optional day trip available for selected guests in the days afterwards.
Pocket Gamer Connects Jordan 2023 takes place against the backdrop of a larger gaming and esports week unfolding across Jordan. While you’re in the country for the b2b conference at the Dead Sea, why not plan to travel to Um Qais or Aqaba, too, for more games industry activity in sites of historical interest?
The MENA gaming market is poised for substantial expansion, with Pocket Gamer Connects Jordan serving as a pivotal platform to showcase its potential global influence. Projections suggest that by 2025, the MENA games market will surpass $7.2 billion in value, supported by a player base exceeding 377 million, solidifying its position as one of the world’s fastest-growing markets.
This growth is primarily driven by mobile platforms, responsible for over 65% of revenue, and is further fueled by the expected 565 million smartphone users by 2025. Attracting substantial investments, notably the Saudi Public Investment Fund’s $38 billion commitment, the gaming industry in the region is not only an economic force but also a catalyst for societal transformation, with its influence extending into education, healthcare, and marketing through gamification.
Dave Bradley, COO of Steel Media, said, “We are delighted to be back in the Middle East for Pocket Gamer Connects Jordan this year. We love to support the games industry in the region – while this is our third full PG Connects conference, Pocket Gamer has been to Jordan many times over the years to participate in local summits. It’s always inspiring to see what the next generation of young developers will bring to the world of games. Fueled by its rapid expansion, an enthusiastic and engaged player base, and substantial investments, the whole region is not just set to leave a mark but to emerge as a prominent force in shaping the future of the global games industry.”
A ticket to Pocket Gamer Connects Jordan grants you entry to the main conference, fringe events where eligible, and the eventful Global Connects Party, along with perks like complimentary refreshments and personal profiles on the MeetToMatch meeting system for limitless networking opportunities. Beyond the business aspects, the Middle East invites you to explore its rich cultural heritage, visit historical gems such as Petra, savour diverse cuisines, and engage in recreational activities, making it an appealing destination for both work and leisure.
Pocket Gamer Connects Jordan is not just an event; it’s a gateway to the future of the extraordinary games industry in the Middle East and an unforgettable experience in one of the world’s most remarkable ancient and historical locations.

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BHA Initiates Campaign Against Tax Hike
The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.
The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.
A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.
Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.
Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.
Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.
“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.
“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.
“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”
The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.
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Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.
During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.
“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.
State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.
“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.
With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”
The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.
The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.
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Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, held in Båstad, Sweden, from 13–20 July, 2025. This renowned clay court event – formerly known as the Swedish Open – will this year feature standout players including Grigor Dimitrov, Francisco Cerúndolo, and defending champion Nuno Borges.
Celebrating its 75th anniversary in 2023, the Swedish Open in Båstad is one of the most established tournaments on the ATP 250 calendar. Held almost every summer since 1948 – with the exception of 2020 due to the pandemic – it was voted Tournament of the Year by players for 11 consecutive seasons between 2002 and 2012, and continues to grow in prestige and popularity.
“We’re very pleased that Betsson is extending its partnership with us. It not only strengthens the tournament’s reputation and presence on the international tennis scene, but also reflects Betsson’s long-term commitment to the sport,” said Christer Hult, Managing Director at Arena Båstad.
As part of the sponsorship, Betsson will have prominent visibility throughout the venue and will offer a wide range of betting options on the tournament.
“Tennis plays a key role in Betsson’s sponsorship strategy – both in Sweden and globally. We’ve supported the sport at various levels and across different regions, but few places compare to the unique atmosphere of Båstad. For us, this is more than just a tournament – it’s a cherished summer tradition we’re proud to support,” said Robin Olenius, Head of PR at Betsson Group.
This partnership adds to Betsson’s already robust global sponsorship portfolio. Betsson Group is the main sponsor of football clubs such as Inter, Boca Juniors, Atlético Nacional, and Club Brugge. In tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has previously partnered with former world-class player Jonas Björkman as brand ambassador, and has sponsored multiple ATP tournaments across South America.
The post Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay appeared first on European Gaming Industry News.
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