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Building an ecosystem for the iGaming business: Exclusive interview with Vitali Matsukevich, Chief Operating Officer at SOFTSWISS

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How do you evaluate SOFTSWISS’ interim performance results of 2023?

We have record numbers for most of our products in the first half of 2023. We’ve picked up a good pace, so I think we’ve done quite well in  the first half of the year.  The strategy we’ve chosen and are following is paying off. We expect that the second half of the year will be even better for us. Reinforcing this idea with some numbers I am proud to note the SOFTSWISS Game Aggregator has achieved a breakthrough milestone by surpassing 10,000,000,000 euro in Total Bets across all projects in July and August.

As planned, we have achieved  all-time record-breaking figures across the entire product range.

The SOFTSWISS Anti-fraud Team helped our clients save more than 9.2 million euro during the first half of 2023.

The SOFTSWISS Jackpot Aggragator achieved the significant milestone of 60 partner brands.

The GGR among all Sportsbook clients soared by 769%, while the total turnover rose by 254% year-on-year.

iGaming brands, collaborating with Affilka by SOFTSWISS, harnessed its power to draw in over 10 million new players through affiliates.

Our commitment to progress remains unwavering and we maintain the current growth momentum. Perfection has no bounds, and our team embodies the spirit of relentless pursuit: “Citius, altius, fortius – communiter” like the Olympians.

We have no intention of resting on our laurels. In fact, we are geared towards accelerating our growth even further and with greater vigour.

 

For the last few years SOFTSWISS has been creating an iGaming ecosystem. Why is this approach important for the company?

SOFTSWISS has been talking about its software ecosystem for quite a while, first and foremost as a ‘one-stop shop’. We provide our clients with a fairly wide range of products.

The Casino Platform empowers clients to oversee player accounts, payment services, game vendors, and access reporting and analytics, providing a complete back office for their online casino brand management. The powerful and proven software platform is a reliable foundation for strengthening and growing business by adding new products.

With our Game Aggregator hub, it is easy and seamless to add a massive portfolio of over 16,000 games through just one API integration.

The Sportsbook, a sports betting software platform, was created for launching a bookmaker business online with over 200 sports.

The Jackpot Aggregator aims to increase operator revenue by strengthening brand competitiveness, acquiring new players and retaining existing ones, and growing their life-time value and bet sum.

The affiliate management and tracking software Affilka by SOFTSWISS, was developed with the needs of both iGaming operators and affiliate partners in mind.

Moreover, we offer Managed Services, a suite of services aimed at helping operators overcome day-to-day operational challenges.

This is the ecosystem that covers essentially all verticals in the iGaming business.

So, this is not a new trend for us. We have been actively engaged in building an ecosystem of cross-integrated products. It’s almost like a Lego just for the iGaming business. Our slogan, ‘Winning Combination, perfectly encapsulates this, emphasising the importance of creating successful product synergies.

This year, we implemented the integration between the Jackpot Aggregator and Sportsbook, and we recently completed the integration of the Jackpot Aggregator and Game Aggregator.

We are constantly pushing the boundaries of innovation and functionality. We definitely make an emphasis on how our products communicate with each other, and how that makes them better.

 

What are your expectations for the iGaming industry for the rest of the year?

I anticipate a sustained growth in the industry. Things are about to change in terms of legal and compliance, and in terms of working in some jurisdictions like Curacao.

We are definitely very attentive to the LatAm region. The Latin American iGaming market is poised for rapid growth due to growing acceptance of gambling regulation, large population and a growing middle class, as well as its cultural values and, of course, high mobile adoption .

All these factors make this region a prime frontier for both domestic and international operators to explore. This anticipated surge in development holds the potential to reshape the regional gaming landscape and provide lucrative opportunities for industry leaders.

Naturally, we are closely monitoring the cryptocurrency market, which is a big component of our business. However, we do not anticipate any major disruptions or external upheavals. Our expectations align with a steadily expanding market.

 

What is SOFTSWISS preparing for the SBC Summit Barcelona, 19-21 September? What can visitors expect?

At the core of SOFTSWISS’ imaginative idea for the event is how we view success in the iGaming realm. Taking cues from the renowned Spanish artists, who embody the cultural identity of the event’s host country, SOFTSWISS will portray its pioneering solutions as contemporary cornerstones of the industry.Under the banner ‘Make your business a classic’, our experts invite industry leaders to delve into the revolutionary possibilities offered by our comprehensive suite of solutions.

As always we will have one of the largest booths at the exhibition. The highlight of the booth will be illustrations painted in the style of famous artists, dedicated to each of the SOFTSWISS products. Naturally, we took care to be able to communicate productively with our partners and build a cosy and stylish meeting room at the stand.

Our clients can expect us to be happy to talk to them about our innovations, which we certainly have.

The Game Aggregator’s tournaments features are actively being used by clients.

At the same time, the Jackpot Aggregator is rolling out network jackpots and the time-based jackpot. Be sure to ask the team about the results of the integration with the Game Aggregator.

As always expect us to welcome clients new and old at our stand. And of course, we will be happy to give you a sneak peek of the latest innovations we’ve introduced since the last event.

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

The post Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference appeared first on European Gaming Industry News.

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.

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